Chemist Warehouse has unveiled a new brand campaign , \u2018Always here. Always ready\u2019 created with independent agency Strat.<\/p>\n
The campaign reflects how shopping has evolved since the retailer\u2019s last major brand work in 2014. Today\u2019s customers are more brand-aware, digitally savvy and value-driven \u2014 browsing
online before visiting in-store, using Click & Collect, or opting for fast delivery.<\/p>\n
\u201cChemist Warehouse is everywhere,\u201d the campaign declares, showcasing the brand\u2019s omnichannel promise of value and convenience.<\/p>\n
\u201cChemist Warehouse is more than just a store,\u201d says Kimberley Flanagan, creative director. \u201cIt is the household name supporting Australians across health, wellness, and everyday convenience. With 600+ stores and thousands of staff, Chemist Warehouse is like an army of helpers, always ready to step in and save the day.\u201d<\/p>\n
At the heart of the creative is the Chemist Warehouse whistle \u2014 once a jingle, now a sonic signature recognised nationwide. Reimagined as a playful SOS, the whistle becomes a cheeky call for help in everyday emergencies, signalling fast, reliable action from Chemist Warehouse.<\/p>\n
The multi-channel campaign spans TV, radio, outdoor, transit, and digital activations to meet Australians wherever they live, shop, and travel.<\/p>\n
Chemist Warehouse has always been about value and accessibility, but customer expectations have shifted. This campaign celebrates that evolution from every high street to every shopper\u2019s pocket.<\/p>\n
Strat CEO Adam Hilton added, \u201cChemist Warehouse is one of Australia\u2019s most iconic retailers. This work honours its heritage while capturing its role in modern Australian life.\u201d<\/p>\n
The campaign is live nationwide.<\/p>\n
Credits:\u00a0<\/p>\n
Director \u2013 Jeff Johnson
Creative Director \u2013 Kimberley Flanagan
Senior Copywriter \u2013 Payal Nair
Art Director \u2013 Brett Van Lieshout
Head of Production \u2013 Lauren Free
Agency Producer \u2013 Nik Round
Senior Producer \u2013 Isobel Jacka
Executive Post Producer \u2013 Kate Guest
Senior Account Director \u2013 Brioni Pickhaver
Music \u2013 Mikey Burrows, Brand Music
Soundmix \u2013 Colin Simkins, Gusto
Edit \u2013 Andrew Stalph
Grade \u2013 Martin Greer
Online \u2013 Felicity Stalph & Drew Moden<\/p>\n
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