Contour Clinics<\/a> revealed that West Australians shell out an average of $512.11 a year on skin volumisation and rejuvenation \u2014 nearly $20 more than Queenslanders.<\/p>\nBut while we like to keep ourselves looking young, West Aussies are actually reducing their beauty spend compared to the rest of the country.<\/p>\n
WA had the highest proportion of people reducing their beauty spend in the past year at 23.3 per cent.<\/p>\n
But many still planned to invest more in foundational routines, particularly skincare (58.6 per cent) and SPF (57.5 per cent).<\/p>\n
Daily skincare remained the top priority, with 86.3 per cent spending $185.95 annually on cleansers, serums and moisturisers. It was a little below the national average of $207.85.<\/p>\n
SPF products were used by 84.6 per cent, spending $109.77, again below the nationwide average of $128.56.<\/p>\n
Nearly half of us also invest in supplements such as collagen and vitamins \u2014 $183.41 versus $227.31 nationwide \u2014 while makeup, facials and hair removal remained core beauty routines.<\/p>\n
High-cost treatments were less common but skin volumisation and rejuvenation treatments \u2014 with a $512.11 annual spend \u2014 stood out, with WA residents spending more than any other state and well above the national average of $425.13.<\/p>\n
Cosmetic tattooing (14.5 per cent v 12.9 per cent) and laser\/IPL treatments (12.8 per cent v 18.4 per cent) were also popular, while smaller groups opted for body treatments, tanning and longevity therapies.<\/p>\n
In general, West Aussies focused heavily on everyday skincare and self-care routines, with smaller groups investing in premium procedures.<\/p>\n
Spending tended to align with or fall below national averages for most treatments, showing a careful balance between routine maintenance and occasional high-cost treatments.<\/p>\n
Confidence, ageing and relaxation were named as the biggest motivators behind beauty choices.<\/p>\n","protected":false},"excerpt":{"rendered":"It seems West Aussies have more pouty lips and less wrinkles than most of the rest of the…\n","protected":false},"author":2,"featured_media":149371,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[64,63,99,1625,45],"class_list":{"0":"post-149370","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-au","9":"tag-australia","10":"tag-business","11":"tag-lifestyle","12":"tag-wa-news"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/149370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=149370"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/149370\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/149371"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=149370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=149370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=149370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}