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Leading hotel group Choice Hotels Asia-Pac\u2122 is delighted to announce a dynamic new collaboration with the National Basketball League (NBL) and its feeder league, NBL1, marking a bold step forward in connecting sport, travel and hospitality across Australia and New Zealand.<\/p>\n
As the Official Hotel and Accommodation Partner, Choice Hotels Asia-Pac is stepping onto the court with one of Australasia\u2019s fastest-growing sporting leagues, bringing fans closer to the action, supporting players at every level and unlocking new opportunities for franchisees to boost visibility and bookings across Australia and New Zealand.<\/p>\n
Choice Hotels Asia-Pac Senior Director, Commercial and Revenue Management, Kari Hunter said the team is thrilled to align with the NBL and NBL1, and sees the partnership as a powerful way to connect fans, teams and partners alike to more than 7,500 hotels worldwide.<\/p>\n
\u201cWe\u2019re excited to be part of the NBL\u2019s incredible growth story,\u201d said\u00a0Hunter.<\/p>\n
\u201cThis partnership gives us a platform to showcase our hotel brands alongside elite athletes, 10 NBL teams and 76 NBL1 teams while also delivering tangible benefits to our franchisees through increased brand visibility, bookings and community engagement.<\/p>\n
\u201cOur Choice Sports Travel Program is a game-changer for NBL1 and community clubs, offering discounts off our best available rates for registered teams, and a rebate back to their clubs. It\u2019s a practical fundraising tool that supports local sport while driving occupancy for our hotels.<\/p>\n
\u201cAnd with our award-winning Choice Privileges loyalty program, fans and guests can earn points on every stay and redeem them for reward nights, airline miles and more, making every game day trip even more rewarding.<\/p>\n
\u201cThis isn\u2019t just about putting our logo on the court, it\u2019s about being part of the journey, from grassroots to elite, and helping basketball communities thrive across the region.\u201d<\/p>\n
NBL Chief Partnerships Officer Shenae Beus said Choice Hotels\u2019 commitment to community and sport made them a natural fit for the league.<\/p>\n
\u201cThe NBL is experiencing unprecedented growth, not just at the professional level, but in grassroots participation, especially among young players,\u201d said Beus. \u00a0<\/p>\n
\u201cPartnering with Choice Hotels allows us to better support our teams, fans, families, and the wider basketball community by making travel to games and tournaments more convenient, comfortable and affordable. We\u2019re thrilled to have them on board for NBL26 and beyond.<\/p>\n
\u201cThis partnership means more people can get to more games, more often. It\u2019s a win for everyone who loves the game.\u201d<\/p>\n
Basketball is one of Australia\u2019s highest team participation sports, with over 1.3 million players nationwide, according to the latest AusPlay data. The NBL and NBL1 represent not only elite competition, but also a deep connection to grassroots clubs and regional communities \u2013 values that align perfectly with Choice Hotels\u2019 commitment to accessibility, community and unforgettable guest experiences.<\/p>\n
Fans will see Choice Hotels integrated across the NBL experience, from LED signage courtside to broadcast integration, digital activations, and exclusive player content. These high-impact touchpoints will be supported by fan-focused campaigns that drive audiences to choicehotels.com and into hotel stays, delivering real value for franchisees and elevating brand presence across the region.<\/p>\n
For more details about the Choice Sports Travel Program, which is open to all sports clubs and associations in Australia and New Zealand, see\u00a0choicehotels.com\/en-au\/groups\/sports-travel<\/a>.<\/p>\n About us: <\/p>\n Choice Hotels Asia-Pac has more than 300 hotels across the Asia-Pacific region, representing more than 25,000 rooms and making it the region\u2019s largest hotel franchise group. Brands under the Choice Hotels banner include the Ascend Hotel Collection, Clarion, Quality, Comfort and Econo Lodge. Choice Hotels Asia-Pac is a wholly owned subsidiary of Choice Hotels International, a publicly listed (NYSE: CHH) company in the United States. A challenger in the upscale segment and a leader in midscale and extended stay, Choice has more than 7,500 hotels, representing over 650,000 rooms, in 46 countries and territories. For more information, visit www.choicehotels.com<\/a>.<\/p>\n \u00a0<\/p>\n Contact details: <\/p>\n For more information or to arrange interviews, please contact:<\/p>\n Emily Stojcevski | [email\u00a0protected]<\/a> | 0409 552 913<\/p>\n