{"id":152597,"date":"2025-09-18T18:16:09","date_gmt":"2025-09-18T18:16:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/152597\/"},"modified":"2025-09-18T18:16:09","modified_gmt":"2025-09-18T18:16:09","slug":"advertising-executive-diagnosed-with-australias-most-deadly-disease-at-just-46","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/152597\/","title":{"rendered":"Advertising executive diagnosed with Australia’s most deadly disease at just 46"},"content":{"rendered":"

It’s a disease more commonly associated with our elderly, but dementia is now the leading cause of death for Australians, and it can strike far earlier than you think.<\/p>\n

Craig ‘Moose’ Moore was a high-flying advertising executive, ocean swimmer and is dad to Phoebe and partner of Vogue Managing Editor Louise Bryant.<\/p>\n

“He was just full of, full of life. He didn’t just, you know, I’ve said this before. He didn’t just embrace life. He ran at it,” she said.<\/p>\n

\"CraigCraig ‘Moose’ Moore was a high-flying advertising executive, ocean swimmer and is dad to Phoebe and partner of Vogue Managing Editor Louise Bryant. (Nine)<\/p>\n

But a decade ago, at the age of just 46, Moose’s world shattered.<\/p>\n

He was diagnosed with early onset dementia.<\/p>\n

“We were sort of given a diagnosis, but after that nothing. We weren’t given any information about dementia, and in fact, it was never discussed, and we sort of were fumbling along,” Louise said.<\/p>\n

\"CraigA decade ago, at the age of just 46, Moose’s world shattered. (Nine)<\/p>\n

Over the next few years Moose’s mind repeatedly let him down.<\/p>\n

“He wouldn’t turn up to things… he would skip things that were really important to him, and he’d make up stories,” Louise said.<\/p>\n

As the disease progressed, Louise realised she could no longer care for Moose on her own.<\/p>\n

Watch the full story in the video player above.\ufeff<\/p>\n","protected":false},"excerpt":{"rendered":"It’s a disease more commonly associated with our elderly, but dementia is now the leading cause of death…\n","protected":false},"author":2,"featured_media":152598,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[43,44,41,39,42,40],"class_list":["post-152597","post","type-post","status-publish","format-standard","has-post-thumbnail","category-headlines","tag-headlines","tag-news","tag-top-news","tag-top-stories","tag-topnews","tag-topstories"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/152597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=152597"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/152597\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/152598"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=152597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=152597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=152597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}