{"id":155935,"date":"2025-09-20T05:20:08","date_gmt":"2025-09-20T05:20:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/155935\/"},"modified":"2025-09-20T05:20:08","modified_gmt":"2025-09-20T05:20:08","slug":"dublin-based-brera-football-investment-group-soars-as-it-pivots-to-crypto-the-irish-times","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/155935\/","title":{"rendered":"Dublin-based Brera football investment group soars as it pivots to crypto \u2013 The Irish Times"},"content":{"rendered":"<p class=\"c-paragraph paywall \">Brera Holdings, a Dublin-based company that holds stakes in a number of lower-league football clubs, has had a woeful experience for most of the time since it floated in New York in early 2023. <\/p>\n<p class=\"c-paragraph paywall \">Set as a corporate entity over Brera FC, the so-called \u201cthird team of Milan\u201d (after Inter Milan and AC Milan), the company\u2019s stock soon drifted well below its $5 (\u20ac4.26) initial public offering (IPO) price as it invested in clubs in the likes of Mozambique, North Macedonia and Mongolia. <\/p>\n<p class=\"c-paragraph paywall b-it-article-body__text--left\">Indeed, it was forced to consolidate shares in a one-for-10 conversion over the summer to get the stock above the minimum $1 level required by the Nasdaq to remain quoted on that exchange. <\/p>\n<p class=\"c-paragraph paywall b-it-article-body__text--left\">That was before Brera announced on Thursday it has become the latest company to randomly get into <a href=\"https:\/\/www.irishtimes.com\/tags\/crypto\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/tags\/crypto\/\">crypto<\/a>, following a $300 million private investment led by star US stock-picker Cathie Wood\u2019s Ark Invest and Abu Dhabi-based Pulsar Group. <\/p>\n<p class=\"c-paragraph paywall \">Shares in the company soared as much as almost 600 per cent on the news, though they have since settled more than 200 per cent above where they were changing hands before. It will see Brera change its name to Solmate and become a digital asset treasury and crypto infrastructure company by stockpiling solana-based crypto tokens called SOL. <\/p>\n<p class=\"c-paragraph paywall b-it-article-body__text--left\">It\u2019s only one of a number of US-listed companies to essentially ditch their original focus to dive into the crypto craze. Former US mobile software company MicroStrategy was one of the pioneers when it announced five years ago it had bought $250 million worth of <a href=\"https:\/\/www.irishtimes.com\/tags\/bitcoin\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/tags\/bitcoin\/\">Bitcoin<\/a> as a primary treasury reserve asset. <\/p>\n<p class=\"c-paragraph paywall \">It\u2019s now known as Strategy and has seen its share price shoot up from $15 to $340 in the intervening period. <\/p>\n<p class=\"c-paragraph paywall \">However, Solmate is joining an already-crowded field of crypto-focused treasury companies. Its investor presentation on Thursday makes no mention of plans for its collection of football teams. <\/p>\n<p class=\"c-paragraph paywall \">The more than 75 per cent surge in the value of Bitcoin \u2013 the most widely accepted cryptocurrency \u2013 over the past 12 months has fuelled a wave of companies being set up to become crypto treasury vehicles, raising billions of US dollars in the process. <\/p>\n<p class=\"c-paragraph paywall \">This has lead to fears in some quarters of a bubble emerging. Whatever could go wrong?<\/p>\n","protected":false},"excerpt":{"rendered":"Brera Holdings, a Dublin-based company that holds stakes in a number of lower-league football clubs, has had a&hellip;\n","protected":false},"author":2,"featured_media":155936,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[563],"tags":[64,63,104058,596,85],"class_list":["post-155935","post","type-post","status-publish","format-standard","has-post-thumbnail","category-football","tag-au","tag-australia","tag-brera-holdings","tag-football","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/155935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=155935"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/155935\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/155936"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=155935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=155935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=155935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}