{"id":157481,"date":"2025-09-20T22:20:09","date_gmt":"2025-09-20T22:20:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/157481\/"},"modified":"2025-09-20T22:20:09","modified_gmt":"2025-09-20T22:20:09","slug":"power-players-how-basketball-coach-craig-moody-is-charting-new-ground-with-shoot-360","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/157481\/","title":{"rendered":"Power Players: How basketball coach Craig Moody is charting new ground with Shoot 360"},"content":{"rendered":"

Power Players: How basketball coach Craig Moody is charting new ground with Shoot 360<\/a> originally appeared on The Sporting News<\/a><\/p>\n

Craig Moody was a basketball coach trying to connect with his kids when he had a pivotal insight: they weren\u2019t drawn to drills; they wanted something as engaging as a video game.<\/p>\n

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That spark led to the creation of\u00a0Shoot 360<\/a>, the tech-powered, gamified basketball training franchise used in 29 NBA facilities, backed by stars like Trae Young, Zaza Pachulia, Breanna Stewart and\u00a0Jamal Crawford\u2014operating\u00a050-plus franchise locations globally with\u00a050 more in development. Moody\u00a0started his business with printed Excel sheets in a modest gym, and has since gone on to scale\u00a0one of the most innovative sports-tech brands in the world.<\/p>\n

We chatted with Moody to talk more about all things Shoot 360, including how the company is redefining basketball training, how it has grown over the years and more.<\/p>\n

MORE:\u00a0The best highlights from Luka Doncic’s ‘WSJ. Magazine’ Fall Men’s Issue Cover<\/a><\/p>\n

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Craig Moody\/Shoot 360<\/p>\n

SN: Thanks for chatting with us, Craig! Let’s start by diving into the origin story of Shoot 360.<\/p>\n

Moody:\u00a0My background is in coaching\u2014both at the high school and college levels\u2014and I\u2019ve always been passionate about accelerating skill development in players. The idea for Shoot 360 came when my oldest son started playing competitive basketball. One afternoon, I had a group of his teammates at our house. It was a perfect day to go outside and shoot hoops, but they were all inside playing video games. I suggested they go play, and they all flat-out said they’d rather keep gaming.<\/p>\n

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That was a lightbulb moment. I turned to my wife and said, \u201cIf I can create a basketball gym that\u00a0feels\u00a0like a video game\u2014where kids are immersed, entertained, and challenged\u2014we\u2019ll have something powerful.\u201d That was the seed that grew into Shoot 360. A few months later, I began developing the first prototype.<\/p>\n

SN:How is Shoot 360 redefining basketball training?<\/p>\n

Shoot 360 sits at the intersection of technology, sports science, and immersive entertainment. We provide athletes with instant, objective feedback through advanced tracking systems that measure arc, depth, alignment, passing velocity, ball handling accuracy, and more. It\u2019s data-driven, personalized, and built on the science of skill development.<\/p>\n

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Moody:\u00a0What really sets us apart is our ability to gamify the training experience, which turns it into something competitive, rewarding, and fun. Players don\u2019t just train; they compete, climb leaderboards, earn achievements, and improve faster than they would in any traditional setting.<\/p>\n

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Craig Moody\/Shoot 360<\/p>\n

SN:\u00a0How has the company grown over the years?<\/p>\n

Moody:\u00a0We opened our first location in 2012 in Beaverton, Oregon, and added our second in Vancouver, Washington the following year. From there, we expanded to Los Angeles in 2016 and Indianapolis in 2017. In early 2020\u2014just before the pandemic\u2014we launched our franchise model. Despite the challenges of that time, we still managed to open 16 locations during the height of COVID.<\/p>\n

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Today, we have 55 facilities open and over 50 more in development. Our international growth has also accelerated\u2014we\u2019ve partnered with Zaza Pachulia to open in the Republic of Georgia, launched in Taiwan, and awarded 16 locations across Asia including 11 in Japan (3 of which open in the next 12 months) and 5 in the Philippines (with 2 opening soon). In Canada, we\u2019ve opened in Edmonton and awarded 10 more locations. The momentum is strong, and we\u2019re building a truly global basketball community.<\/p>\n

SN:\u00a0Can you share more about NBA and WNBA player involvement?<\/p>\n

Moody:\u00a0It\u2019s been amazing to see NBA and WNBA players investing back into the next generation through Shoot 360. They understand firsthand that while raw talent matters,\u00a0skill development is what truly separates good from great. And they see that Shoot 360 is leading the way in that arena.\u00a0Players like Breanna Stewart have publicly said they wish something like Shoot 360 existed when they were growing up. That\u2019s a powerful endorsement. These athletes see our model not just as a business opportunity but as a chance to help shape the future of the game.<\/p>\n

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Speaking of Breanna Stewart, here is what she had to say about\u00a0Shoot 360 when the organization announced its official\u00a0Brooklyn Basketball Training Center<\/a>\u00a0in August: “When I was growing up, I did not have access to anything like this, and I can only imagine how much it would have changed my game…What Brooklyn Basketball is building with Shoot 360 is giving kids real tools to grow, build confidence, and have fun doing it. I love seeing this kind of investment in the next generation, right here in our Liberty community.”<\/p>\n

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craig-moody-360<\/p>\n

Craig Moody\/Shoot 360<\/p>\n

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SN:Can you explain gamification and performance data in training?<\/p>\n

Moody:\u00a0Our core disciplines\u2014shooting, passing, and ball handling\u2014are all measured using our patented and proprietary technology. Every rep is tracked in real time, giving players instant feedback and performance metrics that are stored in their player profiles.\u00a0On top of that, we layer in video game-style gamification: live leaderboards, skill challenges, XP, and competitive drills, both in-facility and online. Players can compete against themselves, their friends, or athletes from around the world. And with all data synced to our mobile app, players, coaches, and parents can monitor progress anytime.<\/p>\n

SN:\u00a0What\u2019s your perspective on the future of the sports-tech market?<\/p>\n

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Moody:\u00a0We\u2019re just scratching the surface. Technology will continue to transform how athletes train, compete, and engage with the game. Artificial intelligence will play a massive role\u2014whether that\u2019s in personalized coaching recommendations, predictive performance modeling, or virtual training environments. We\u2019re already integrating AI into our platform and laying the groundwork for what\u2019s next. The future of sports tech isn\u2019t just bright, it\u2019s explosive. <\/p>\n

A great example of where this technology is heading is our new\u00a0Global Shooting Leagues. This is the world\u2019s first multi-player, online and in-facility shooting league, where players of all ages and skill levels can compete head-to-head in a fast-paced, low-impact format. It gives basketball enthusiasts who may no longer play full games a way to re-enter the sport, while providing rising athletes a chance to sharpen their skills under pressure.<\/p>\n

Each match is structured like a real four-quarter game, complete with real-time stats, an AI-powered play-by-play announcer, and live leaderboards \u2013 creating a truly immersive and competitive shooting experience. The league officially launches this fall in partnership with Ballislife, and we believe it represents the next big frontier in how the world will experience the game of basketball.<\/p>\n

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SN:\u00a0Where do you see Shoot 360 in five years?<\/p>\n

Moody:\u00a0By 2030, our goal is to have 500+ locations worldwide. Basketball is the fastest-growing team sport globally, and we believe Shoot 360 will be the dominant brand in skill development, training technology, and immersive basketball experiences \u2013 both in the U.S. and abroad.<\/p>\n

We\u2019re not just building gyms; we\u2019re building a global ecosystem for basketball athletes, enthusiasts, and fans.<\/p>\n

MORE LIFESTYLE NEWS<\/p>\n","protected":false},"excerpt":{"rendered":"Power Players: How basketball coach Craig Moody is charting new ground with Shoot 360 originally appeared on The…\n","protected":false},"author":2,"featured_media":157482,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[574],"tags":[64,63,726,102656,12271,104809,104812,104811,15309,85,12830,104810],"class_list":["post-157481","post","type-post","status-publish","format-standard","has-post-thumbnail","category-basketball","tag-au","tag-australia","tag-basketball","tag-basketball-coach","tag-breanna-stewart","tag-craig-moody","tag-playing-video-games","tag-shoot-360","tag-skill-development","tag-sports","tag-trae-young","tag-zaza-pachulia"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/157481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=157481"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/157481\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/157482"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=157481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=157481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=157481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}