{"id":163424,"date":"2025-09-23T12:15:08","date_gmt":"2025-09-23T12:15:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/163424\/"},"modified":"2025-09-23T12:15:08","modified_gmt":"2025-09-23T12:15:08","slug":"penfold-golf-strives-to-get-back-into-fold-ahead-of-100th-anniversary","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/163424\/","title":{"rendered":"Penfold Golf Strives To Get Back Into Fold Ahead Of 100th Anniversary"},"content":{"rendered":"

\"rsz_rydercupnycfeb25_0822\"<\/p>\n

The Penfold Golf Ryder Cup 1927 Collection celebrates the 100th anniversary of both Penfold and the Ryder Cup.<\/p>\n

Penfold Golf<\/p>\n

On the eve of the 2025 Ryder Cup<\/a>, a consortium of emerging golf brands will host an event in New York City to not only add to the excitement surrounding golf\u2019s premier biennial event beginning Friday at nearby Bethpage Black, but, more importantly, the game\u2019s exponential growth since the Covid-19 pandemic.<\/p>\n

While brands including Del Campo Golf, Pluto Golf<\/a>, Devereux Golf, Penfold Golf and Hazy Golf will combine their forces for an evening of celebration in the Concrete Jungle, one of the brands is not like the others.<\/p>\n

\u201cPeople don\u2019t realize that we weren\u2019t revived\u2014we just weren\u2019t really doing anything,\u201d said Gavin Perrett, CEO of Penfold Golf Limited, a licensee of Penfold parent firm in England. \u201cAnd then, yes, it was like a revival of trying to then sort of re-do stuff.\u201d<\/p>\n

Founded in 1927 by A.E. Penfold<\/a>, who previously worked in R&D at Dunlop, Penfold began manufacturing golf balls out of his factory in Birmingham, England. Known for its innovative golf ball technology, Penfold Golf partnered with LPGA co-founder Shirley Spork and rising Spanish star Seve Ballesteros.<\/p>\n

Despite Penfold being killed when his cargo ship was torpedoed by a German U-boat in 1941, Penfold Golf continued under the guidance of his son, Dick. The brand rose to prominence as the Penfold Ace was played by the likes of Gary Player, Lee Trevino and Ballesteros.<\/p>\n

Penfold peaked when it was included in the iconic golf scene in 1964\u2019s Goldfinger. Featuring Sean Connery as James Bond, 007 mentions Penfold by name\u2014\u201cHere\u2019s my Penfold Hearts\u201d\u2014while hoodwinking the villainous Goldfinger.<\/p>\n

While \u201cthe little piece of product placement sent Penfold\u2019s sales through the roof,\u201d according<\/a> to MyGolfSpy, Penfold Golf was unable to capitalize on its popularity as a series of ownership changes including to Colgate-Palmolive in 1973 sent the brand into obscurity.<\/p>\n

That is until Perrett<\/a>, a UK expat living in Pennsylvania, wrote a \u201cvery cheeky\u201d email to Penfold owner Paul Silk in 2013 and the \u201crebirth of the brand\u201d started from Perrett\u2019s attic in January 2020.<\/p>\n

Fast forward to 2025. With the excitement building in anticipation of the 45th edition of the Ryder Cup, Penfold Golf triumphantly staked its claim by introducing its Ryder Cup 1927 Collection<\/a> in February. Featuring Sunday stand bags, backpacks, shoe bags, head covers and ball markers in both U.S. and Europe team colorways, the collection is made in partnership with British Millerain, the original pioneer of waxed canvas.<\/p>\n

Not only does the collection celebrate this year\u2019s Ryder Cup being played from Sept. 26-28, but, more importantly, it\u2019s the beginning of Penfold Golf\u2019s celebration of its 100th anniversary in 2027, which, coincidentally is the 100th anniversary of the Ryder Cup.<\/p>\n

The Penfold Golf 1927 Ryder Cup collection features U.S. and Europe Team Sunday bags.<\/p>\n

Penfold Golf<\/p>\n

\u201cIt\u2019s a two-year story and this is just the beginning,\u201d Perrett said. \u201cThis was the beginning of Penfold once again. Yes, it\u2019s the Ryder Cup in 2025, but we\u2019re part of it then you\u2019re going to start to see offshoots of what\u2019s going to happen.<\/p>\n

\u201cWhat we\u2019re doing is actually all the things that people think are dead and we\u2019re re-delivering on a big scale and it\u2019s going to be really, really interesting to watch unfold leading into the 2027 Ryder Cup at Adare Manor.\u201d<\/p>\n

Relying on its history and heritage to return to the fold in today\u2019s game, Penfold Golf is receiving another boost\u2014albeit not as big as Bond\u2014by getting products in select PGA Tour Superstore locations across the country starting next spring.<\/p>\n

With three or four \u201creally big stories\u201d coming in 2026 according to Perrett, don\u2019t expect to hear the last from Penfold Golf anytime soon as he seeks to push Penfold Golf back into the mainstream.<\/p>\n

\u201cIt\u2019s not even about making a statement, honestly,\u201d he said. \u201cIt\u2019s just going in the direction we believe in as a brand. We believe this brand belongs here and we\u2019re going to go that way, and we\u2019re not looking back. (Other brands) keep going that way. That\u2019s absolutely fine and I love what you guys are doing. It’s brilliant for the game, but we’re staying here. We know our lane. We know what we need to do. It\u2019s going to be beneficial to everybody at the end of the day.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"The Penfold Golf Ryder Cup 1927 Collection celebrates the 100th anniversary of both Penfold and the Ryder Cup.…\n","protected":false},"author":2,"featured_media":163425,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[566],"tags":[34942,43380,107867,64,63,107869,755,30108,107868,14605,85],"class_list":{"0":"post-163424","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-golf","8":"tag-34942","9":"tag-2025-ryder-cup","10":"tag-a-e-penfold","11":"tag-au","12":"tag-australia","13":"tag-gavin-perrett","14":"tag-golf","15":"tag-james-bond","16":"tag-penfold-golf","17":"tag-ryder-cup","18":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/163424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=163424"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/163424\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/163425"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=163424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=163424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=163424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}