{"id":166389,"date":"2025-09-24T18:34:16","date_gmt":"2025-09-24T18:34:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/166389\/"},"modified":"2025-09-24T18:34:16","modified_gmt":"2025-09-24T18:34:16","slug":"sacked-flag-coaches-agree-their-time-had-come","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/166389\/","title":{"rendered":"Sacked flag coaches agree their time had come"},"content":{"rendered":"<p class=\"article__summary\">\n                Simon Goodwin admits he could have done better after 2021 success, Adam Simpson worries of his legacy\n            <\/p>\n<p>                                Simon Goodwin and Adam Simpson during the Round nine match between West Coast and Melbourne at Optus Stadium, May 15, 2022. Picture: AFL Photos<\/p>\n<p>SIMON Goodwin can see his time had come at Melbourne, saying the time since his sacking had given him the opportunity to learn some important lessons.<\/p>\n<p>Goodwin has landed a new role as Sydney&#8217;s director of coaching and performance, just two months after the 2021 AFL premiership coach lost his job.<\/p>\n<p>Speaking on a panel at Wednesday&#8217;s Victorian Chamber of Commerce and Industry Grand Final lunch, Goodwin was relaxed about his fate at the Demons.<\/p>\n<p>&#8220;I was ready &#8211; in the end, you&#8217;re probably not performing your role to the maximum as you would have liked,&#8221; Goodwin said.<\/p>\n<p>&#8220;You don&#8217;t (realise) at the time, but when you sit back and reflect &#8211; the greatest thing in the last eight weeks is I&#8217;ve been able to go away and just write down all my lessons &#8230; in that process.&#8221;<\/p>\n<p>Goodwin said one of the most important lessons was the need to redefine the club\u2019s goals after the &#8217;21 flag, which famously broke Melbourne&#8217;s 57-year drought.<\/p>\n<p>&#8220;After success, you face different challenges. My starting point as a coach was building towards a premiership and building a great organisation,&#8221; he said of his nine seasons as Melbourne coach.<\/p>\n<p>&#8220;After success, things change &#8211; &#8216;disease of me&#8217; is one of those, where everyone wants more, they want more accolades, they want more money.<\/p>\n<p>&#8220;Then convenience starts to kick in. The standards aren&#8217;t quite the same, they don&#8217;t quite want to be motivated and you need to be able to shift your purpose.<\/p>\n<p>                    Simon Goodwin and Max Gawn after the Grand Final between Melbourne and Western Bulldogs at Optus Stadium, September 25, 2021. Picture: AFL Photos<\/p>\n<p>&#8220;Once we did that (win the premiership), we didn&#8217;t redefine our next purpose. That&#8217;s a big part of driving success and that&#8217;s one of the biggest lessons for me.&#8221;<\/p>\n<p>Sitting alongside Goodwin on the panel was former West Coast coach Adam Simpson, now a media commentator.<\/p>\n<p>Simpson lost his job last year after coaching the Eagles to the 2018 premiership and also acknowledged that in hindsight, it was a relief to be out of the role.<\/p>\n<p>&#8220;It&#8217;s more the legacy piece I worry about &#8211; we win one game the year after I finish and I feel like, is that my fault?&#8221; he said.<\/p>\n<p>&#8220;I&#8217;m grappling with that a little bit, how you leave the club is important.<\/p>\n<p>&#8220;Obviously West Coast are in a bit of hurt at the moment.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"Simon Goodwin admits he could have done better after 2021 success, Adam Simpson worries of his legacy Simon&hellip;\n","protected":false},"author":2,"featured_media":166390,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[560],"tags":[638,64,63,55,639,85,83],"class_list":{"0":"post-166389","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-afl","8":"tag-afl","9":"tag-au","10":"tag-australia","11":"tag-australian-football-league","12":"tag-australianfootballleague","13":"tag-sports","14":"tag-text"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/166389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=166389"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/166389\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/166390"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=166389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=166389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=166389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}