{"id":176999,"date":"2025-09-29T07:19:15","date_gmt":"2025-09-29T07:19:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/176999\/"},"modified":"2025-09-29T07:19:15","modified_gmt":"2025-09-29T07:19:15","slug":"desordre-collapses-aussie-fashion-brand-goes-bust-owing-2-4million","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/176999\/","title":{"rendered":"Desordre collapses: Aussie fashion brand goes bust owing $2.4million"},"content":{"rendered":"<p class=\"mol-para-with-font\">Australian fashion powerhouse Desordre has collapsed under millions of dollars of debt.<\/p>\n<p class=\"mol-para-with-font\">The expensive retailer, which was began as a pop-up store in <a style=\"font-weight: bold;\" target=\"_self\" href=\"https:\/\/www.dailymail.co.uk\/news\/sydney\/index.html\" id=\"mol-6e45aef0-9cf0-11f0-876e-f1bdb200870a\" rel=\"nofollow noopener\">Sydney<\/a>&#8216;s Darlinghurst in 2009, plunged into liquidation earlier this month.<\/p>\n<p class=\"mol-para-with-font\">Desordre (meaning disorder in French) had\u00a0stores in Darlinghurst and Bondi Beach in Sydney, Armadale in <a style=\"font-weight: bold;\" target=\"_self\" href=\"https:\/\/www.dailymail.co.uk\/news\/melbourne\/index.html\" id=\"mol-6e4539c0-9cf0-11f0-876e-f1bdb200870a\" rel=\"nofollow noopener\">Melbourne<\/a> and Fortitude Valley in Brisbane.<\/p>\n<p class=\"mol-para-with-font\">It also maintained an international presence through its global online boutique.<\/p>\n<p class=\"mol-para-with-font\">However, ASIC records seen by the Daily Mail show that the company entered liquidation on September 4 &#8211; with the boutique suddenly turning the comments off on posts going back months.\u00a0<\/p>\n<p class=\"mol-para-with-font\">One news report said the company owes 85 creditors &#8211; including Ralph Lauren, and <a style=\"font-weight: bold;\" target=\"_self\" href=\"https:\/\/www.dailymail.co.uk\/tvshowbiz\/alex-perry\/index.html\" id=\"mol-6e288a00-9cf0-11f0-876e-f1bdb200870a\" class=\"\" rel=\"nofollow noopener\">Alex Perry<\/a>, which is owed $729,000, as well as some 13 influencers, models and stylists, including\u00a0Byron Baes star Abbey Steanes and <a style=\"font-weight: bold;\" target=\"_self\" href=\"https:\/\/www.dailymail.co.uk\/news\/perth\/index.html\" id=\"mol-7739bb20-9cf8-11f0-b62c-7903f624ff83\" rel=\"nofollow noopener\">Perth<\/a> model Holly Young.<\/p>\n<p class=\"mol-para-with-font\">Other creditors include fashion brands, model management companies, landlords, TikTok and even rubbish removal, pest control and mowing businesses.\u00a0<\/p>\n<p class=\"mol-para-with-font\">The fashion brand was adored by celebrities such as Dina Broadhurst who can be seen wearing the clothes in several photos on her Instagram page.\u00a0<\/p>\n<p>   <img decoding=\"async\" id=\"i-deb4bddc80f76054\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/09\/102532791-15143531-image-a-11_1759125253954.jpg\" height=\"845\" width=\"634\" alt=\"Dina Broadhurst is among the many well known faces who have worn clothes sold by Desordre\" class=\"blkBorder img-share\" style=\"max-width:100%\" loading=\"lazy\" \/>   <\/p>\n<p class=\"imageCaption\">Dina Broadhurst is among the many well known faces who have worn clothes sold by Desordre<\/p>\n<p>   <img decoding=\"async\" id=\"i-4b8013c738bbbeca\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/09\/102532297-15143531-Desordre_has_entered_liquidation-m-37_1759122042333.jpg\" height=\"474\" width=\"634\" alt=\"Desordre has entered liquidation (pictured, the Desordre store in Armadale)\" class=\"blkBorder img-share\" style=\"max-width:100%\" loading=\"lazy\" \/>   <\/p>\n<p class=\"imageCaption\">Desordre has entered liquidation (pictured, the Desordre store in Armadale)<\/p>\n<p class=\"mol-para-with-font\">Founder Ms Thomas told\u00a0<a style=\"font-weight: bold;\" class=\"\" rel=\"nofollow noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.news.com.au\/finance\/business\/retail\/fashion-brand-desordre-collapses-owing-millions-stores-closed\/news-story\/fddf0c010f9e6f14f21cfc3a2175d4ce\">news.com.au<\/a>:\u00a0&#8216;In an effort to save the business, we have actively worked with advisers to consolidate operations and reduced overheads.&#8217;<\/p>\n<p class=\"mol-para-with-font\">&#8216;Unfortunately, after 15 years of operations, this culminated in the appointment of liquidators.&#8217;\u00a0<\/p>\n<p class=\"mol-para-with-font\">She added she was &#8216;deeply disappointed&#8217; to say goodbye to her business.<\/p>\n<p class=\"mol-para-with-font\">Ms Thomas had launched her store more than 15 years ago with the goal of making runway fashion quickly accessible in Australia.\u00a0<\/p>\n<p class=\"mol-para-with-font\">However, the company has struggled to keep up with global industry giants touting the same goal, like Zara.<\/p>\n<p class=\"mol-para-with-font\">&#8216;If you walk through a Zara store this season you will find similar trends, colours and cuts that you see off runways in Paris and Milan and that&#8217;s been their whole model,&#8217; Queensland University Professor Gary Mortimer, a retail expert, said.<\/p>\n<p class=\"mol-para-with-font\">&#8216;Fast fashion has changed up the way consumers shop for fashion. Here in Australia we are very much around seasons \u2026 but we are now seeing changes every few weeks as to what is in stores.&#8217;<\/p>\n<p class=\"mol-para-with-font\">Desordre&#8217;s website states it is currently &#8216;under maintenance&#8217; and is no longer taking orders.<\/p>\n<p>   <img decoding=\"async\" id=\"i-46db9af376937f39\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/09\/102533073-15143531-image-a-12_1759125871026.jpg\" height=\"792\" width=\"634\" alt=\"Alex Perry (pictured) poses with Simone Holtznagel and well known stylist Marina Didovich\" class=\"blkBorder img-share\" style=\"max-width:100%\" loading=\"lazy\" \/>   <\/p>\n<p class=\"imageCaption\">Alex Perry (pictured) poses with Simone Holtznagel and well known stylist Marina Didovich<\/p>\n<p>   <img decoding=\"async\" id=\"i-1e8e6c649791a3e5\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/09\/102532919-15143531-image-a-21_1759125614319.jpg\" height=\"792\" width=\"634\" alt=\"One news report said the company owes 85 creditors - including Ralph Lauren, and Alex Perry , which is owed $729,000, as well as some 13 influencers, models and stylists, including Byron Baes star Abbey Steanes and Perth model Holly Young (pictured)\" class=\"blkBorder img-share\" style=\"max-width:100%\" loading=\"lazy\" \/>   <\/p>\n<p class=\"imageCaption\">One news report said the company owes 85 creditors &#8211; including Ralph Lauren, and Alex Perry , which is owed $729,000, as well as some 13 influencers, models and stylists, including Byron Baes star Abbey Steanes and Perth model Holly Young (pictured)<\/p>\n<p class=\"mol-para-with-font\">Desordre has not addressed its closure with its last Instagram post showcasing a unique dress on August 30.\u00a0<\/p>\n<p class=\"mol-para-with-font\">It is unclear whether customers with pending orders will receive their items or a refund.\u00a0<\/p>\n<p class=\"mol-para-with-font\">Insolvency firm Mackay Goodwin has been appointed as Desordre&#8217;s liquidator.<\/p>\n<p class=\"mol-para-with-font\">Daily Mail has contacted the firm and Desordre for comment.<\/p>\n<p class=\"mol-para-with-font\">The news follows a difficult year for Australia&#8217;s fashion industry.<\/p>\n<p class=\"mol-para-with-font\">Ally Fashion was forced to close 51 stores in the first quarter of 2025 before narrowly being saved from disaster.\u00a0<\/p>\n<p class=\"mol-para-with-font\">Mosaic Brands &#8211; which owned brands including Autograph, Noni B, Katies, Millers and Rivers &#8211; collapsed late last year after it failed to find a buyer.<\/p>\n<p class=\"mol-para-with-font\">Jeanswest similarly had to call in the help of administrators and close all its physical stores, a move it announced in March.<\/p>\n<p>   <img decoding=\"async\" id=\"i-a8c63b2b1dc76e8c\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/09\/102533173-15143531-image-a-22_1759126367152.jpg\" height=\"792\" width=\"634\" alt=\"Grace Hayden showing off one of the dresses designed by Alex Perry and sold at Desordre\" class=\"blkBorder img-share\" style=\"max-width:100%\" loading=\"lazy\" \/>   <\/p>\n<p class=\"imageCaption\">Grace Hayden showing off one of the dresses designed by Alex Perry and sold at Desordre<\/p>\n<p>   <img decoding=\"async\" id=\"i-95031d280282c877\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/09\/102533081-15143531-image-a-13_1759125970731.jpg\" height=\"792\" width=\"634\" alt=\"Alex Perry is pictured celebrating a collaboration with the fashion brand\" class=\"blkBorder img-share\" style=\"max-width:100%\" loading=\"lazy\" \/>   <\/p>\n<p class=\"imageCaption\">Alex Perry is pictured celebrating a collaboration with the fashion brand\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Australian fashion powerhouse Desordre has collapsed under millions of dollars of debt. The expensive retailer, which was began&hellip;\n","protected":false},"author":2,"featured_media":177000,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[114631,64,63,651,99,100,647,44,46,670],"class_list":["post-176999","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-alex-perry","tag-au","tag-australia","tag-brisbane","tag-business","tag-dailymail","tag-melbourne","tag-news","tag-perth","tag-sydney"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/176999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=176999"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/176999\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/177000"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=176999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=176999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=176999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}