Blackmores Group, Australia\u2019s leading natural health company, is proud to announce the beginning of an historic, new partnership with the Women\u2019s National Basketball League (WNBL) in addition to the renewal of its successful collaboration with the National Basketball League (NBL). Together, the expanded agreements strengthen Blackmores\u2019 commitment to supporting athletes, grassroots programs, and basketball communities across the country.<\/p>\n
Blackmores\u2019 support of the WNBL is a significant step that reflects the brand\u2019s dedication to championing athletes of all levels and encouraging more females to play the sport. This new chapter ensures Blackmores\u2019 purpose is felt across the whole of Australian basketball, amplifying its impact at every level of the game.<\/p>\n
The partnership will deliver initiatives that empower individuals and communities to enjoy healthier lifestyles, invest in their wellbeing and move often. The delivery of Blackmores\u2019 Health and Hoops community clinics across Australia will be central to this mission, providing fans and young players with opportunities to learn from NBL and WNBL stars while focusing on wellbeing, teamwork, and community.<\/p>\n
Basketball in Australia is experiencing unprecedented growth, with participation numbers at an all-time high, particularly among young girls and boys, reflecting basketball\u2019s position as second most popular team sport in the country. The expansion of this partnership reflects the shared commitment of Blackmores, the NBL and WNBL to continue building on this momentum.<\/p>\n
As part of the agreement, Blackmores will bring its Move More with Blackmores message to life across both leagues, including:<\/p>\n
A refreshed ambassador line-up featuring NBL legends Chris Goulding and Andrew Gaze, alongside WNBL icon Lauren Jackson and rising star, Nyadiew Pouch, as the faces of the Move More with Blackmores campaign.Health and Hoops community clinics with NBL and WNBL players, teaching the importance of movement, energy, and wellbeing.Blackmores Player Profiles featured in broadcast coverage.<\/p>\n
Alastair Symington, Blackmores Group Chief Executive Officer, said:<\/p>\n
\u201cOur renewed partnership with the National Basketball League reflects our long-standing commitment to supporting active and healthy communities. This year, I am thrilled to extend our partnership to the women\u2019s league further strengthening our support for basketball at every level. We look forward to continuing to make health and wellbeing more accessible through basketball and are privileged to have the best in both leagues to support our mission.\u201d<\/p>\n
Jennie Sager, Chief Executive Officer of the WNBL, said the partnership reflects the growing power and influence of the women\u2019s game.<\/p>\n
\u201cWe are thrilled to welcome Blackmores to the WNBL family. Their decision to invest in women\u2019s basketball shows just how far the league has come and how much potential lies ahead. Together, we will showcase the incredible talent of our athletes while also championing a message that health, balance, and wellbeing are the foundations of success both on and off the court.\u201d<\/p>\n
David Stevenson, NBL Group Chief Executive Officer, said the expansion demonstrates the unique ability of basketball to align with Blackmores\u2019 mission.<\/p>\n
\u201cWe are delighted to have Blackmores extend their support across both the NBL and WNBL. This partnership highlights the strength of our sport and our shared vision to build healthier, more active communities. Together, we\u2019re inspiring fans, families, and players at every level of the game to invest in their health. My thanks to Alastair Symington and the Blackmores Group for their support.\u201d<\/p>\n
WNBL Season Opener takes place October 18 at John Cain Arena. Tickets are on sale now for both leagues, and fans can stay connected through the NBL and WNBL apps.<\/p>\n
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