{"id":179748,"date":"2025-09-30T10:08:05","date_gmt":"2025-09-30T10:08:05","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/179748\/"},"modified":"2025-09-30T10:08:05","modified_gmt":"2025-09-30T10:08:05","slug":"simple-app-difficult-name-arattai-revives-language-debate-india-today","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/179748\/","title":{"rendered":"Simple app, difficult name? Arattai revives language debate &#8211; India Today"},"content":{"rendered":"<p><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMi-gFBVV95cUxOM21DTFlINUhUX25vSUs0bWVkMVJ6alBNaXFuZkpLTHpnWGFpdjV4MFJSTmxjM2l3VS1SbHN2dXJ5emhNc054MkRLelpRdGF1U2pQdVhzZDFpcXhXU010R1lMa3RoSnlxMk9qellrOXlZZll5ZGRPLUFjdldYelpzM19nMjN1eFFFTnVBNmQtZDdYeTFjT2JsN1FsWUlCeThfTDNscUZORGFKZE85bEFlZ2YyMnRpbU8wbERjZUN6d2h1Rkd4aHRfTFFQUnZoNndQcy04NmMzVU1Kc3VnQnBRS1pna0tJS0tEU1Ztck9iOVNhTUdObV90TGln0gH_AUFVX3lxTE1fWnlTR3haTUVlVElMUUUyT0xtVm5pR1VHQnIxd3VoSVpZMm5PbXJhZzdsNUhEUFVzbnY5QmxUblVWRGNFWGs0LUNwd2o1dG1JNlRzbThidzdWNjZTVHgxdVByZ1dWZ0toNWMtZ28zQzFpOUFUQS1LR09NTjhiR0Vmdkp0REI4bkt0RXRKUFN1ZHgzdkxMVU5USldBMnk4dC0yVWYwOFpNT3Q1aDBtY0ZaRDljOWpIMko2UU1lVDRuenlGZkxBM2tuV3NLREtPV1hvOVNudm5mUVRpSElGdWZLU2pEQ1ZYTTZiSnJyMm5xUVF3TF9pR1duNW1SOWZqTQ?oc=5\" target=\"_blank\" rel=\"nofollow noopener\">Simple app, difficult name? Arattai revives language debate<\/a>&nbsp;&nbsp;India Today<a href=\"https:\/\/news.google.com\/rss\/articles\/CBMi5AFBVV95cUxPSGprMHhaZzZ4dDNmb0ZITFJnNjhvUnlMLVhIWkdNWHVUZklUNHJHSk9OTFh3b2VaZmRHb0htR0Q3aDJXQUxRMjB1SDhfaE5UVWR0b0l4Qkg1T2dZMmJKNUpNQnBYRGVaVXViZ2I4R1FhYVk4Q1pOZFcyRTBudGFFdjF2RGJ3NkhIWU5fY3EyZ0ljTjd2M3JUbXdQeGhjaWg4cmdFWTZncF9TT2g1Z2ZlcWFrY2JGNzA1M1NKdDA3aGEtUFJQQjAzbWMtMTJ6MjZxTWNObjRVZU5hS2tjNHFqQ1hhV3A?oc=5\" target=\"_blank\" rel=\"nofollow noopener\">Arattai Messenger: India\u2019s swadeshi WhatsApp alternative gets 100x surge in traffic; all you need to know<\/a>&nbsp;&nbsp;Deccan Herald<a href=\"https:\/\/news.google.com\/rss\/articles\/CBMiiwJBVV95cUxQaVQ1NVNkZFBvVFcxRTNuRkE4QkpVenNkaVhjaUMyWUd0bmRuMXhJSXZkU0g3VE9OSkRjcG1yRTdobzgzMzZGc2YwOXJteUVIcU9vcGVGMFRRMU9sMXJ5WXhLdFplZkRzdGxHMGhIU2FVdXo5Y1dTMXUxS3g2anBSR2tzVUdrQzMzeHp5Z0JvQUduLV83ZlRsUGF1dmtMUVZxZVRrLWV2Nll1VjdlaURfMU1fNlBjUlA3NzJ1eUgwbFhWdjhNMHBLQ05TNHg4M2dwNm9heS1BVEl4MG5ycjRManZySmV3OEVKMVlOX3VjRnVhcTZXWU85cUhaeldyOEIwaUEwSHMzVEVJdGc?oc=5\" target=\"_blank\" rel=\"nofollow noopener\">Perplexity CEO Aravind Srinivas congratulates Sridhar Vembu as Arattai jumps from 3,000 to 350,000 sign-ups within days of its launch<\/a>&nbsp;&nbsp;financialexpress.com<a href=\"https:\/\/news.google.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?oc=5\" target=\"_blank\" rel=\"nofollow noopener\">Zoho\u2019s Arattai messaging app tops App Stores as downloads surge 100x<\/a>&nbsp;&nbsp;The Times of India<a href=\"https:\/\/news.google.com\/rss\/articles\/CBMikwJBVV95cUxOTHB4dlAyMTJ5c19NT2swQlUxNXViUmZ6WWx3bkRLa2RRRDVXTlpwYTRXbWRjWU1HOEZEZWs2QWU1TUxLb1lfd04xRWFLODB1VUc5enVtNFVGTk9XMHJVaG1sTzRDOFZ4MGpZdEZ5WG9EdDVjd1RCRnhxMkxNQUJyQ0NzWEp0d0h4UkExc3JCSENrSGJQMkc1cW1xRkJqYjFYZm9Td24tendsNVVvVjJFT3BMSWRPV3pmR3ZIV2o3TlBGQ0pRanIyaUJnZE50anlRM0pUSTFxeVYyQzhEbXc5aGwzaTc0Z1ZkemluekQtb0ZKQjMwekxNTXQ5OGVORjdnUW54UnY3MGJ1SVItWUxjYUhxUQ?oc=5\" target=\"_blank\" rel=\"nofollow noopener\">Sridhar Vembu says Zoho will make Arattai interoperable like UPI: \u2018Do not want to be a monopoly ever\u2019<\/a>&nbsp;&nbsp;Mint<\/p>\n","protected":false},"excerpt":{"rendered":"Simple app, difficult name? Arattai revives language debate&nbsp;&nbsp;India TodayArattai Messenger: India\u2019s swadeshi WhatsApp alternative gets 100x surge in&hellip;\n","protected":false},"author":2,"featured_media":165267,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[64,63,203,105],"class_list":["post-179748","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mobile","tag-au","tag-australia","tag-mobile","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/179748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=179748"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/179748\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/165267"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=179748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=179748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=179748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}