![\"\"](\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/09\/NBAPrime_1.png\")
<\/a><\/p>\nThe NBA on Prime Video will feature interactive shopping features. (All Images: Prime Video)<\/p>\n
\u201cSince Day 1, we\u2019ve challenged ourselves to invent features that heighten, customize and add storytelling elements for fans within the live sports experience,\u201d said Jay Marine, Head of Prime Video U.S., Global Sports & Advertising. \u201cAs we tip off this long-term relationship with the NBA, we\u2019re excited to launch a best-in-class bet tracking experience with FanDuel, as well as a wide-ranging suite of broadcast innovations to enhance Prime Video\u2019s comprehensive NBA offerings. As we\u2019ve demonstrated through our coverage of Thursday Night Football and NASCAR, our innovation teams are continuously raising the bar and exploring what is possible within our produced coverage and add-on subscriptions.\u201d<\/p>\n
Broadcast Innovation at the Core<\/p>\n
The NBA makes its regular season debut on Prime Video on October 24 with a slate of 67 regular season games to follow. Prime is also home to the entire Emirates NBA Cup Knockout Rounds, and select postseason matchups \u2014 including a Conference Finals in six of the next 11 years.<\/p>\n
Every NBA on Prime game will be delivered in native 1080p High Dynamic Range (HDR) with 5.1 surround sound. The coverage leverages Amazon Web Services (AWS) technology to enable proprietary ultra-low-latency streaming. That workflow eliminates drift, ensures synchronization across devices, and offers a stream speed on par with \u2014 and often faster than \u2014 traditional linear television.<\/p>\n
Users will be able to build their own multiview within Prime Video\u2019s app.<\/p>\n Customizable Multiview and AI-Powered Highlights<\/p>\n Among the most anticipated features is fully-customizable Multiview. Unlike traditional streaming packages that restrict fans to pre-set game combinations, Prime\u2019s version allows viewers to design their own layout: select which matchups to follow, prioritize one game in the larger window, and resize supporting feeds on the fly.<\/p>\n Artificial intelligence also takes a lead role. The \u201cKey Moments\u201d feature automatically identifies pivotal plays in real time \u2014 from posterizing dunks to momentum-changing threes \u2014 and makes them instantly accessible. For late arrivals, \u201cRapid Recap\u201d builds a personalized highlight reel in under two minutes and drops the viewer seamlessly into live action once it concludes.<\/p>\n<\/a><\/p>\n