{"id":184328,"date":"2025-10-02T05:44:34","date_gmt":"2025-10-02T05:44:34","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/184328\/"},"modified":"2025-10-02T05:44:34","modified_gmt":"2025-10-02T05:44:34","slug":"nrl-boss-warns-channel-nine-and-foxtel-he-will-axe-their-rights-to-show-the-footy","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/184328\/","title":{"rendered":"NRL boss warns Channel Nine and Foxtel he will AXE their rights to show the footy"},"content":{"rendered":"

Peter V’landys threatens NRL\u2019s broadcast partners<\/p>\n

By JAMES COONEY, SENIOR SPORT REPORTER, AUSTRALIA<\/a> <\/p>\n

Published: 22:04 EDT, 1 October 2025 | Updated: 22:06 EDT, 1 October 2025 <\/p>\n

NRL<\/a> boss Peter V’landys has warned Foxtel and Nine the league will sell TV rights to a rival network if they team up to try to drive the price down in negotiations for the next broadcast deal.<\/p>\n

Nine and Foxtel currently have a $1.7billion, five-year rights deal that will expire in 2027.<\/p>\n

The NRL intends to start negotiations for the new deal once footy’s Ashes Test series finishes in November, and V’landys is adamant he won’t put up with a joint bid from Nine and Foxtel.<\/p>\n

‘If they collude, it will be at their peril,’ V’landys told the\u00a0AFR.<\/a><\/p>\n

‘We will take the rights elsewhere. If they think they can behave as monopolists, they will be in for a shock.’<\/p>\n

V’landys says the new deal will be even bigger than the last one.<\/p>\n

\"Peter <\/p>\n

Peter V’landys has warned Foxtel and Nine against entering a joint bid for the next TV broadcast rights<\/p>\n

\"Nine <\/p>\n

Nine and Foxtel have a $1.7 billion five-year rights deal that will expire in 2027 (Danika Mason from Nine is pictured)<\/p>\n

‘The deal will be record-breaking because we built the game up and doubled our audience,’ V’landys said.<\/p>\n

The NRL is in a much stronger financial position than it was when the last deal was signed.<\/p>\n

‘Our strategy of waiting is the right one,’ V’landys said.\u00a0<\/p>\n

‘The NRL is in a premium position right now.’<\/p>\n

\u00a0V’landys said free-to-air television needs sport more than ever.<\/p>\n

‘Paramount, Amazon, and Netflix have taken content away from free-to-air.<\/p>\n

‘If you think about free-to-air, it’s all news, sport, and reality TV. It needs sport for the future of the business.’<\/p>\n

Coverage of the NRL grand final this weekend could exceed the audience for the AFL decider for the first time in 10 years.<\/p>\n

\"V'landys <\/p>\n

V’landys believes the new deal is crucial for free-to-air and pay TV as they face competition from streaming services (Fox Sports reporter Eloise Sohier is pictured)<\/p>\n

The AFL grand final had audience of 4.18 million on Seven last weekend – beating out Nine’s State of Origin coverage to become the most watched-program of the year.<\/p>\n

However, the number of viewers watching the NRL\u2019s preliminary finals last week was up 35 per cent on 2024’s mark.<\/p>\n

The last time the NRL decider attracted more viewers than the AFL grand final was when the Cowboys played the Broncos in 2015.<\/p>\n

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