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Fans, family and Cymru. Connection, belonging and inspiration is at the heart of the award winning For Us. For Them. For Her. campaign.<\/p>\nFans, family and Cymru. Connection, belonging and inspiration is at the heart of the award winning For Us. For Them. For Her. campaign.<\/p>\n
The FAW has been recognised on the world stage after winning Best Women\u2019s Football Initiative at the World Football Summit Awards 2025 for the\u00a0\u201cFor Us. For Them. For Her.\u201d\u00a0campaign, delivered around Cymru\u2019s historic participation at UEFA Women\u2019s EURO 2025.<\/p>\n
The award celebrates the FAW\u2019s groundbreaking campaign that went beyond Cymru\u2019s first-ever qualification for a major women\u2019s tournament. It created a nationwide movement that honoured the history of women\u2019s football, championed the Cymru National Team, and inspired thousands of women and girls to play, coach, referee and engage with the game.<\/p>\n
The FAW will officially receive the award at a ceremony in Madrid on 15 October<\/a>. The World Football Summit Awards honour and celebrate the talent, passion and dedication of sports businesses and professionals who are shaping the football industry.\u00a0<\/p>\n Built on three strategic pillars \u2013\u00a0Ysbrydoli (Inspire), Cymuned (Community), and Ar Ben y Byd (Wales on the World Stage)\u2013 the FAW\u2019s campaign combined football, culture, and identity to deliver long-lasting impact both on and off the pitch.<\/p>\n Highlights included:<\/p>\n Chwarae FOR HER, a nationwide week of free football for girls.<\/p>\n The Amser Ni Club Grant Scheme, helping create over 130 new girls\u2019 teams at U6\u2013U9 level.<\/p>\n A \u00a31 million Environments FOR HER Fund improving grassroots facilities for women and girls.<\/p>\n A EURO Trophy Tour reaching over 40 schools, clubs and communities.<\/p>\n The inspirational Cymru squad announcement on Yr Wyddfa, covered by global media.<\/p>\n Murals, festivals and cultural events that celebrated Cymru\u2019s players and communities.<\/p>\n Major growth in grassroots football programmes, including a 44% increase in Huddle providers (ages 4\u201311) and a 200% increase in BE.FC opportunities (ages 12\u201316).<\/p>\n The campaign delivered significant results:<\/p>\n A cumulative media reach of 8.35 billion across press and social channels.<\/p>\n 14.3 million social media impressions across match day periods.<\/p>\n A 41% increase in female audiences across FAW\u2019s social platforms.<\/p>\n Crucially, the initiative embedded legacy into every action, ensuring sustainable pathways for women and girls in football. From free sessions to grassroots grants, coaching and refereeing networks, and inclusive facility investment, the FAW has laid foundations for long-term growth in line with its Our Wales: For Her<\/a> strategy.<\/p>\n Some of the work undertaken by the FAW during UEFA Women\u2019s EURO 2025 was assisted by the Welsh Government\u2019s EURO 2025 Partner Support Fund.\u00a0<\/p>\n Speaking about the award, Noel Mooney, FAW Chief Executive, said:\u00a0\u201cThis recognition is not only a celebration of Cymru\u2019s qualification for EURO 2025, but also of the collective movement we built across the nation.\u00a0\u2018For Us. For Them. For Her.\u2019\u00a0showcased the power of football to unite communities, inspire a generation of girls, and project Welsh culture and identity on the global stage. The legacy will ensure that women\u2019s and girls\u2019 football in Wales continues to thrive for years to come.\u201d<\/p>\n The World Football Summit Awards honour outstanding projects shaping the future of the global game. The FAW\u2019s recognition highlights Cymru\u2019s growing influence in women\u2019s football and its commitment to creating a more equal and inspiring future for the sport.<\/p>\n Bethan Woolley, the FAW\u2019s Strategic Lead for Women and Girls Football, said: \u201cCymru\u2019s qualification for its first women\u2019s major tournament marked an historic milestone for women and girls\u2019 football in Wales. It was essential that we seized this moment to inspire and engage women and girls across the nation. Being recognised on the world stage for the Football Association of Wales\u2019 efforts is a tremendous honour \u2013 but our commitment to creating a lasting legacy is far from over.\u00a0<\/p>\n \u201cWe are extremely proud of what has been achieved in 2025, and even more determined and motivated to drive further progress in the years ahead.\u201d\u00a0<\/p>\n![\"\"](\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/10\/2025-06-19-EURO-2025-Squad-Announcement_ac_033-1024x683.jpg\")
Liv Clark and Rhiannon Roberts meet fans at the summit of Yr Wyddfa at the EURO 2025 squad announcement.<\/p>\n![\"\"](\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/10\/2025-06-19-EURO-2025-Squad-Announcement_ac_111-1024x683.jpg\")
Rhian Wilkinson meets young fans in Bethesda ahead of EURO 2025.<\/p>\n![\"\"](\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/10\/2025-07-17-Cymru-Murals_ac_008-1024x683.jpg\")
Murals appeared across schools throughout the country honouring players. This Hannah Cain mural appeared at Darran Park Primary School in Ferndale.<\/p>\n![\"\"](\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/10\/25-03-25-FAW_Penygloddfa_CP_EURO_trophy_visit-017-1024x683.jpg\")
The EURO trophy visited Penygloddfa C.P. Primary School in Newtown as part of a nationwide tour ahead of the tournament. <\/p>\n