{"id":188088,"date":"2025-10-03T19:20:10","date_gmt":"2025-10-03T19:20:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/188088\/"},"modified":"2025-10-03T19:20:10","modified_gmt":"2025-10-03T19:20:10","slug":"online-pornography-traffic-plummets-in-uk-after-law-change-and-australia-is-next","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/188088\/","title":{"rendered":"Online pornography traffic plummets in UK after law change, and Australia is next"},"content":{"rendered":"<p class=\"paragraph_paragraph__iYReA\">The number of people accessing prominent pornography websites in the United Kingdom has plummeted after new age-verification laws \u2014 that are also heading to Australia \u2014 were introduced earlier this year.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Since July, people in the UK wanting to view pornography online must prove they are over 18 by uploading identify documents, sharing credit card details or taking a selfie that uses facial-recognition technology to estimate age their age.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">The measures, which aim to stop children from seeing potentially harmful content, have had a dramatic impact on traffic to the biggest adult sites in Britain, according to data analytics firm, Similarweb.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Pornhub, the UK&#8217;s most-visited pornography site, experienced a nearly 50 per cent drop in traffic \u2014 or more than 1 million visitors \u2014 after it was forced to introduce the age checks on July 25.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Xvideos, another popular site, was down 47 per cent in the same period. \u00a0<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Australia is set to introduce similar restrictions before the end of the year.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Hannah Swirsky, the head of policy and public affairs at the Internet Watch Foundation \u2014 an independent not-for-profit which aims to stop online child sexual exploitation \u2014 said the laws were working.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;The regulator has been very clear that self-declaration, so just ticking a box to say that you&#8217;re over 18, is not a highly effective form of age assurance,&#8221; Ms Swirsky said.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;Children were often raising the issue of involuntarily seeing harmful content \u2014 such as pornography \u2014 online and this also makes it a lot harder if you are trying to seek this material out.&#8221;<\/p>\n<p><a href=\"https:\/\/www.abc.net.au\/news\/2024-05-25\/degrading-behaviour-women-pornography-risks-australian-teenagers\/103827668\" data-component=\"FullBleedLink\" class=\"RelatedCard_link__rsgR9 FullBleedLink_root__lTw_U interactive_focusContext__yRhc_ interactive_defaults__AKxUU FullBleedLink_showVisited__g3Xvz\" rel=\"nofollow noopener\" target=\"_blank\">Why misogynistic pornography is bad for women \u2014 and men<\/a><\/p>\n<p class=\"Typography_base__sj2RP RelatedCard_synopsis__cFwMW Typography_sizeMobile14__u7TGe Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">Degrading behaviour towards women is common in &#8216;mainstream&#8217; pornography, according to the eSafety commissioner. So, what impact is this having on adults and teens?<\/p>\n<p class=\"paragraph_paragraph__iYReA\">A 2023 report by the Children&#8217;s Commissioner for England found 50 per cent of child sexual abuse cases carried out by another child, included language or acts resembling violent porn.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">According to the report, some children directly linked their harmful behaviour to what they had seen in porn, highlighting concerns that exposure is influencing real-life actions and distorting understanding of consent and healthy relationships.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">A 2022 study from the Journal of Research on Adolescence found adolescents who viewed pornography were more likely to later engage in sexual harassment.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">The link was stronger among boys and some evidence also connected pornography use to an increased likelihood of committing sexual assault.<\/p>\n<p>Pornography laws just like &#8216;walking into a pub&#8217;<\/p>\n<p class=\"paragraph_paragraph__iYReA\">According to Australia&#8217;s eSafety Commissioner, Julie Inman Grant, around 30 per cent of the country&#8217;s children stumble across pornography online by the time they&#8217;re 13.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">From March 9 next year, websites that have the highest risk of enabling children to access or be exposed to pornography will need to implement age assurance measures for people in Australia.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">That will be expanded to include search engine services from June 2027.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">It means people in Australia will likely have to verify their age when signing into profiles on web browsers like Google Chrome or Microsoft Edge, before they can access adult sites.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;These changes are not a big hindrance for adults if they do want to access certain content, in the same way that you walk into a pub or a bar you may be required to show ID,&#8221; Ms Swirsky said.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;We appreciate that in order to access to alcohol for example, we need to prove we are an adult, so this is the same thing, it&#8217;s just being done online.&#8221;<\/p>\n<p class=\"paragraph_paragraph__iYReA\">The new laws in the UK have been contentious among some groups, who have raised concerns about its impact on free speech, including Elon Musk.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">The Liberal Democrats \u2014 a centrist political party \u2014 have written to the UK&#8217;s Labour government calling for a parliamentary review into the laws, while a petition to repeal the legislation has received more than 500,000 signatures online.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">UK Media regulator, Ofcom, estimated in its 2023 report, that 14 million people in the country had accessed pornography online that year, which represented 29 per cent of adult internet users.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Websites that ignore the new UK laws could be fined up to $36.5 million, or 10 per cent of their global revenue.<\/p>\n<p><img decoding=\"async\" alt=\"A message from PornHub, asking people to verify their age before entering the site.\" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/10\/34a72be10833e7c6733bc7908c7fb3b6\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">Adult websites introduced age-verification measures for people trying to access them from the UK in July. (Supplied)<\/p>\n<p class=\"paragraph_paragraph__iYReA\">YouGov polling \u00a0found most of the UK public supported the new age verification measures.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">But while major pornography sites have implemented the age checks, some smaller websites have not.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;As we&#8217;ve seen in many jurisdictions around the world, there is often a drop in traffic for compliant sites and an increase in traffic for non-compliant sites,&#8221; a spokesperson for PornHub said.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">PornHub&#8217;s average daily visits in the UK plummeted from 3.2 million before the laws were introduced to around 2 million after.\u00a0<\/p>\n<p class=\"paragraph_paragraph__iYReA\">But there has also been a surge in the use of apps that disguise a user&#8217;s location in the UK, since the introduction of the new laws.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Ofcom said platforms must not host, share or permit content encouraging use of Virtual private network apps (VPNs) to get around age checks.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">VPNs became the most downloaded on Apple&#8217;s App Store in the UK in the days after the age verification rules were enforced.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;When the measures first came in, there was a rise in people downloading VPNs, but we don&#8217;t have evidence currently that it is children using VPNs,&#8221; Ms Swirsky said.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;It&#8217;s likely that the majority of people who have downloaded VPNs are adults and they&#8217;re doing this to get around their age requirements, regardless there is friction which is making it harder for children to view a harmful content.&#8221;<\/p>\n<p class=\"paragraph_paragraph__iYReA\">The Australian Government said a trial of its age assurance measures found geolocation technology can help detect when someone is trying to mask their real location through a VPN.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"The number of people accessing prominent pornography websites in the United Kingdom has plummeted after new age-verification laws&hellip;\n","protected":false},"author":2,"featured_media":188089,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[31879,64,63,25494,44,119575,74853],"class_list":{"0":"post-188088","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-australia","8":"tag-age-verification","9":"tag-au","10":"tag-australia","11":"tag-laws","12":"tag-news","13":"tag-pornhub","14":"tag-pornography"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/188088","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=188088"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/188088\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/188089"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=188088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=188088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=188088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}