OpenAI has\u00a0acquired\u00a0Roi, an AI-powered personal finance app. In keeping with a recent trend in the AI industry, only\u00a0the CEO is making the jump.\u00a0\u00a0<\/p>\n
Chief executive and co-founder Sujith Vishwajith\u00a0announced<\/a>\u00a0the acquisition on Friday, and a source familiar with the matter told TechCrunch he is the only one of Roi\u2019s four-person staff to join OpenAI. Terms of the deal were not disclosed.\u00a0The company will\u00a0wind down operations and end its service to customers on October 15.\u00a0<\/p>\n The Roi deal marks the latest in a string of\u00a0acqui-hires from OpenAI this year, including Context.ai<\/a>, Crossing Minds<\/a>, and Alex<\/a>.<\/p>\n While\u00a0it\u2019s\u00a0not clear whether any of Roi\u2019s technology will transfer over to OpenAI or which unit\u00a0Vishwajith\u00a0will join, the acquisition clearly aligns with OpenAI\u2019s bet on personalization and life management as the next layer of AI products. Roi brings a specialized team that has already tried to solve personalization in finance at scale \u2014 a challenge whose lessons can be applied more broadly.\u00a0\u00a0\u00a0<\/p>\n New York-based\u00a0Roi\u00a0was founded in\u00a02022\u00a0and has raised $3.6 million in\u00a0early-stage\u00a0funding\u00a0from investors like Balaji Srinivasan, Spark Capital, Gradient Ventures, and\u00a0Spacecadet\u00a0Ventures, according to\u00a0PitchBook\u00a0data. Its mission was to aggregate a user\u2019s financial footprint, including stocks, crypto, DeFi, real-estate, and NFTs, into one app that can track funds, provide insights, and help people make trades.\u00a0\u00a0<\/p>\n \u201cWe started Roi 3 years ago to make investing accessible to everyone by building the most personalized financial experience,\u201d Vishwajith wrote in a post on X<\/a>. \u201cAlong the way we realized personalization\u00a0isn\u2019t\u00a0just the future of finance.\u00a0It\u2019s\u00a0the future of software.\u201d\u00a0<\/p>\n Beyond tracking trades,\u00a0Roi gave users\u00a0access to a financially savvy AI companion\u00a0that responded in ways that made sense for them.\u00a0When signing up, users could personalize Roi by providing information like what they do for a living and how they wanted Roi to respond to them.\u00a0<\/p>\n Techcrunch event<\/p>\n \n\t\t\t\t\t\t\t\t\tSan Francisco In one telling example\u00a0that Roi posted on X<\/a>, the sample user wrote: \u201cTalk to me like\u00a0I\u2019m\u00a0a Gen-Z kid with brain rot. Use as little words as possible and roast me as much as you\u00a0want\u00a0I\u00a0don\u2019t\u00a0mind.\u201d\u00a0In response to a query about the status of the user\u2019s portfolio, Roi replied: \u201cSuje, you got cooked\u00a0lil\u00a0bro. Cause of the tariff announcements, you took an L today of $32,459.12\u2026Based on your risk preference this might be an opportunity to buy the dip.\u201d\u00a0<\/p>\n The exchange highlights the philosophy behind Roi and its co-founder \u2014 that software shouldn\u2019t just provide generic answers but should adapt, learn, and communicate in ways that feel personal, human, and most importantly, keep\u00a0you engaged.\u00a0\u00a0<\/p>\n As the Roi team wrote in a blog post: \u201cThe products we use every day won\u2019t remain static, predetermined experiences. They\u2019ll become adaptive, deeply personal companions that understand us, learn from us, and evolve with us.\u201d\u00a0<\/p>\n That vision dovetails with OpenAI\u2019s existing consumer efforts, including\u00a0Pulse<\/a>, which generates personalized news and content reports for users as they sleep;\u00a0the\u00a0Sora<\/a>\u00a0app,\u00a0a TikTok competitor filled with AI-generated content, including personal cameos from users; and\u00a0Instant Checkout<\/a>, a feature that lets users shop and make purchases directly in ChatGPT.\u00a0\u00a0<\/p>\n The\u00a0deal\u00a0also comes as OpenAI beefs up its consumer applications team,\u00a0\u00a0led by former Instacart CEO Fidji Simo<\/a>.\u00a0It\u2019s\u00a0a further signal that OpenAI\u00a0isn\u2019t\u00a0just trying to be an API\u00a0provider, but\u00a0wants to\u00a0build\u00a0its own end-user apps. Roi\u2019s talent and tech could slot right into these apps and help make them more adaptive.\u00a0\u00a0<\/p>\n Vishwajith, alongside his co-founder Chip Davis, used to work at Airbnb, where he developed a knack for optimizing\u00a0user behavior\u00a0to drive revenue.\u00a0By his\u00a0account<\/a>, a\u00a0simple change of 25 lines of code led to $10+ million in\u00a0additional\u00a0cash.\u00a0\u00a0<\/p>\n
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\n\t\t\t\t\t\t\t\t\t\t\t\t\tOctober 27-29, 2025\n\t\t\t\t\t\t\t<\/p>\n