{"id":191402,"date":"2025-10-05T11:02:40","date_gmt":"2025-10-05T11:02:40","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/191402\/"},"modified":"2025-10-05T11:02:40","modified_gmt":"2025-10-05T11:02:40","slug":"chatgpt-introduces-shopping-function-in-first-e-commerce-play","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/191402\/","title":{"rendered":"ChatGPT introduces shopping function in first e-commerce play"},"content":{"rendered":"

OpenAI has announced a new feature that will allow users of ChatGPT to purchase items within the chatbot\u2019s interface, through a new \u2018instant checkout\u2019 feature.<\/p>\n

From today, when a user asks the chatbot a question related to shopping, such as \u201cwhat is the best 5G phone under $500?\u201d, ChatGPT will show the \u201cmost relevant\u201d products and add a \u2018buy\u2019 button. Order confirmation, shipping details, and payment are all completed within the same chat window, although this the actual transactions are handled by the merchants, using their existing systems.<\/p>\n

\u201cChatGPT simply acts as the user\u2019s AI agent\u2014securely passing information between user and merchant, just like a digital personal shopper would\u201d, the company explains.<\/p>\n

Open AI stresses that all product results are \u201corganic and unsponsored, ranked purely on relevance to the user.\u201d ChatGPT will make its decision on which item it recommends, based on \u201cfactors like availability, price, quality, whether a merchant is the primary seller, and whether Instant Checkout is enabled.\u201d<\/p>\n

ADVERTISEMENT<\/p>\n

Initially, the e-commerce feature will only be available in the US, and will be powered by payment system Stripe. The company will expand into other regions \u201csoon\u201d.<\/p>\n

The instant checkout feature is now available to Etsy sellers, with a network of over one million Shopify merchants to be added soon.<\/p>\n

\"\"<\/a><\/p>\n

The brave new world, and how it will work<\/p>\n

\u00a0<\/p>\n

ChatGPT currently has 700 million weekly users, according to OpenAI, the majority of whom pay nothing for the privilege. The company is also open-sourcing the technology for its instant checkout \u2014 the agentic commerce protocol \u2014 \u201cso that more merchants and developers can begin building their integrations.\u201d<\/p>\n

An announcement on the company\u2019s website explains further: \u201cThis marks the next step in agentic commerce, where ChatGPT doesn\u2019t just help you find what to buy, it also helps you buy it. For shoppers, it\u2019s seamless: go from chat to checkout in just a few taps. For sellers, it\u2019s a new way to reach hundreds of millions of people while keeping full control of their payments, systems, and customer relationships.\u201d<\/p>\n

Privacy issues are also quelled in the company\u2019s announcement. Users \u201cexplicitly confirm each step before any action is taken\u201d, payments are secure and only authorised for specific amounts, and data sharing is \u201cminimal\u201d and requires user permission.<\/p>\n

OpenAI promises this \u201cis just the beginning\u201d, predicting a world where artificial intelligence \u201cbecomes a key interface for how people discover, decide, and buy\u201d.<\/p>\n

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