{"id":193712,"date":"2025-10-06T17:32:11","date_gmt":"2025-10-06T17:32:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/193712\/"},"modified":"2025-10-06T17:32:11","modified_gmt":"2025-10-06T17:32:11","slug":"israel-pt-cycling-team-to-drop-israeli-identity-from-brand-after-mass-protests","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/193712\/","title":{"rendered":"Israel PT cycling team to drop &#8216;Israeli identity&#8217; from brand after mass protests"},"content":{"rendered":"<p>PARIS, France \u2014 The Israel-Premier Tech cycling team, which was beset by protests against its participation in international cycling races, said on Monday that it was changing its name to move away from an \u201cIsraeli identity.\u201d<\/p>\n<p>\u201cThe decision has been made to rename and rebrand the team, moving away from its current Israeli identity,\u201d the team owned by Canadian-Israeli billionaire Sylvan Adams said in a statement, which added that the owner would \u201cstep back\u201d from the team.<\/p>\n<p>Israel PT has been repeatedly targeted by pro-Palestinian, anti-Israel protesters at several races recently, with various stages of the Vuelta a Espa\u00f1a grand tour disrupted by demonstrators last month.<\/p>\n<p>\u201cLooking ahead to the 2026 season, Sylvan Adams has chosen to step back from his day-to-day involvement and will no longer speak on behalf of the team, instead focusing on his role as President of the World Jewish Congress, Israel,\u201d the team said.<\/p>\n<p>\u201cThis is a very painful moment in my life. I cannot take an active role in a team that no longer bears the name Israel,\u201d Adams said, according to the statement.<\/p>\n<p>\n\t\t\tGet The Times of Israel&#8217;s Daily Edition<br \/>\n\t\t\tby email and never miss our top stories\n\t\t<\/p>\n<p>\t\t\t\tBy signing up, you agree to the <a href=\"https:\/\/www.timesofisrael.com\/terms\" rel=\"nofollow noopener\" target=\"_blank\">terms<\/a><\/p>\n<p>\u201cI will continue to fight to defend our right, as Jews, to live in peace, safety, and freedom from the wave of hatred, violence, and antisemitism that has surged since the tragic events of October 7. I call on our incredible community of fans and supporters in Israel and around the world to continue standing behind the team \u2014 and especially behind our Israeli riders,\u201d he said.<\/p>\n<p>\t<a href=\"https:\/\/static-cdn.toi-media.com\/www\/uploads\/2023\/12\/BGU_NegevStrong_019.jpg\" rel=\"nofollow noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-3170054\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/10\/BGU_NegevStrong_019-640x400.jpg\" alt=\"\" width=\"600\" height=\"375\"\/><\/a><\/p>\n<p>Philanthropist Sylvan Adams announcing a $100 million donation to Ben-Gurion University of the Negev, at an event in Toronto, Canada, on December 3, 2023. (Liora Kogan\/Courtesy)<\/p>\n<p>\u201cBeyond its sporting success, IPT has become one of the only teams in the world to embrace a true social vision \u2014 using cycling as a vehicle for change. As part of this vision, it created the \u2018Field of Dreams\u2019 cycling center in Rwanda, which has become an extraordinary success story and an inspiring model of social transformation through sport,\u201d he added.<\/p>\n<p>Although the team is privately-owned rather than state-run, Adams has dubbed himself an unofficial ambassador for the country, which is at war with Hamas in Gaza since the terror group carried out the October 7, 2023, massacre on southern communities.<\/p>\n<p>The Vuelta was massively disrupted by protesters, with even the Spanish government \u2014 which has accused Israel of genocide in Gaza \u2014 urging organizers to eject Israel-Premier Tech to put an end to the chaos, which forced several stages to be shortened or neutralized.<\/p>\n<p>Protesters also caused two riders to crash during the three-week-long tour.<\/p>\n<p>And there were isolated protests during the sport\u2019s other two grand tours, the Giro d\u2019Italia and Tour de France.<\/p>\n<p>Both the Vuelta\u2019s organizers, Unipublic, and the International Cycling Union (UCI) refused to kick out Israel PT but were powerless to prevent protester disruptions, given the nature of road cycling taking place out in the open along courses that run for 200 kilometers or more.<\/p>\n<p>\t<a href=\"https:\/\/static-cdn.toi-media.com\/www\/uploads\/2025\/09\/AFP__20250914__74G96XH__v5__HighRes__CyclingEspVueltaDemo.jpg\" rel=\"nofollow noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-3651610\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/09\/AFP__20250914__74G96XH__v5__HighRes__CyclingEspVueltaDemo-640x400.jpg\" alt=\"\" width=\"600\" height=\"375\"\/><\/a><\/p>\n<p>Pro-Palestinian, anti-Israel protestors invade the street during the 21st and last stage of the Vuelta a Espana 2025 in Madrid on September 14, 2025. (Pierre-Philippe MARCOU \/ AFP)<\/p>\n<p>Israel PT even removed the name Israel from the team\u2019s jerseys during the Vuelta to try to provide a less visible target for demonstrators.<\/p>\n<p>But since then, the pressure has mounted on the team to find a solution to continue racing safely.<\/p>\n<p>The team\u2019s main sponsor, the Canadian multi-national Premier Tech, called for them to \u201cevolve to a new name excluding the term Israel, and that it will adopt a new identity and a new brand image.\u201d<\/p>\n<p>And organizers of last week\u2019s Giro dell\u2019Emilia excluded Israel PT for \u201cpublic security\u201d reasons, with rumors that they will also be prevented from taking part in the prestigious Giro di Lombardia monument race this weekend in Italy.<\/p>\n<p>&#13;<br \/>\n\t\t\t\tIs The Times of Israel important to you?\t\t\t<\/p>\n<p>If so, we have a request.\u00a0<\/p>\n<p>Every day, even during war, our journalists keep you abreast of the most important developments that merit your attention. 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Sign in to stop seeing this<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"PARIS, France \u2014 The Israel-Premier Tech cycling team, which was beset by protests against its participation in international&hellip;\n","protected":false},"author":2,"featured_media":193713,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[569],"tags":[64,63,784,85],"class_list":["post-193712","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cycling","tag-au","tag-australia","tag-cycling","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/193712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=193712"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/193712\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/193713"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=193712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=193712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=193712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}