{"id":195338,"date":"2025-10-07T12:17:12","date_gmt":"2025-10-07T12:17:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/195338\/"},"modified":"2025-10-07T12:17:12","modified_gmt":"2025-10-07T12:17:12","slug":"nhl-continues-to-eye-gen-z-with-topical-promotional-spots-for-2025-26-season","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/195338\/","title":{"rendered":"NHL continues to eye Gen Z with topical promotional spots for 2025-26 season"},"content":{"rendered":"<p class=\"c-paragraph sections-marketing-and-sponsorship \">The NHL remains laser-focused on Gen Z with its promotional creative for the 2025-26 season, picking up where the league <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/02\/12\/nhl-to-air-new-tricky-brand-spot-during-4-nations\/\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/02\/12\/nhl-to-air-new-tricky-brand-spot-during-4-nations\/\">left off last season<\/a>. This year\u2019s slate of four spots, which will be rolled out throughout the season, features the league\u2019s biggest stars humorously connecting hockey to relatable topics such as working from home, artificial intelligence, reality TV and social media influencers. <\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">\u201cWe came into this year with the same approach and the same strategy, which is what are some cultural topics out there that we can identify and put a hockey spin on,\u201d said NHL SVP\/Marketing &amp; Consumer Insights Casey Hall.<\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">Its first spot for the new season, titled \u201cWork From Home,\u201d pokes fun at the idea that while many employees are being asked to return to the office, most would prefer to work from home. The ad features Blackhawks C Connor Bedard, Penguins C Sidney Crosby, Golden Knights C Jack Eichel and RW Mitch Marner, Wild LW Matt Boldy and Flyers D Travis Sanheim, each extolling the virtues of \u201cworking from home,\u201d which for them means playing home games rather than going on the road.<\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">The league once again partnered on the creative with Chicago-based agency Highdive, which has been working with the league since the 2021-22 season. <\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">Bruins D Charlie McAvoy, Sharks C Macklin Celebrini, Avalanche D Cale Makar, Canucks D Quinn Hughes, Islanders C Mathew Barzal, Jets G Connor Hellebuyck, Panthers C Sam Reinhart and Lightning D Victor Hedman will each be featured in the remaining three spots set to be rolled out throughout the season. All player appearances for the four spots were shot during the league\u2019s three-day Player Media Tour in Las Vegas last month. <\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">Meanwhile, ESPN is taking a more solemn approach with its introductory video essay for tonight\u2019s NHL opening night coverage, which features a tripleheader beginning at 5pm ET. Titled \u201cGame One,\u201d the piece by Senior Feature Producer Mike Farrell features the only three players in NHL history to score a goal in their lone NHL game and preaches the idea that every single game matters. <\/p>\n","protected":false},"excerpt":{"rendered":"The NHL remains laser-focused on Gen Z with its promotional creative for the 2025-26 season, picking up where&hellip;\n","protected":false},"author":2,"featured_media":195339,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[556],"tags":[64,63,575,85],"class_list":{"0":"post-195338","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nhl","8":"tag-au","9":"tag-australia","10":"tag-nhl","11":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/195338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=195338"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/195338\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/195339"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=195338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=195338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=195338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}