{"id":195829,"date":"2025-10-07T18:00:12","date_gmt":"2025-10-07T18:00:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/195829\/"},"modified":"2025-10-07T18:00:12","modified_gmt":"2025-10-07T18:00:12","slug":"sora-2-updated-with-new-guardrails-after-sam-altman-eats-a-pokemon","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/195829\/","title":{"rendered":"Sora 2 Updated With New Guardrails After Sam Altman Eats A Pok\u00e9mon"},"content":{"rendered":"

OpenAI launched its new generative AI video tool, called Sora 2, last week, alongside a TikTok-like social media platform where invite-only users could share all of their favorite copyright-infringing nightmare fuel<\/a>. There was Mario racing from the cops and Goku fighting the hero from One-Punch Man. But the 9-second clip I can\u2019t get out of my head is an AI-generated Sam Altman barbequing Pikachu<\/a> before munching on a slice of the beloved Pok\u00e9mon mascot like it\u2019s seared tuna.<\/p>\n

Nintendo and other companies have yet to comment on OpenAI\u2019s latest legal minefield, but Altman is already backpedaling on Sora 2\u2019s initial free-wheeling, anything-goes, copyright-holders-be-damned spirit. The company recently announced a change to how the tool is structured so that companies have to \u201copt in\u201d for users to get Sora 2 to generate videos using that company\u2019s IP, where previously they had to \u201copt out\u201d for it not to do so. OpenAI will also be setting up some sort of payment system to give companies a fraction of the revenue generated from their IP-adjacent slop.<\/p>\n

pic.twitter.com\/cpoIMax3Xq<\/a><\/p>\n

\u2014 \ud809\udc2a (@SHL0MS) October 3, 2025<\/a><\/p>\n

Altman wrote in a new blog post<\/a> on October 3:<\/p>\n

We are hearing from a lot of rightsholders who are very excited for this new kind of \u201cinteractive fan fiction\u201d and think this new kind of engagement will accrue a lot of value to them, but want the ability to specify how their characters can be used (including not at all). We assume different people will try very different approaches and will figure out what works for them. But we want to apply the same standard towards everyone, and let rightsholders decide how to proceed (our aim of course is to make it so compelling that many people want to). There may be some edge cases of generations that get through that shouldn\u2019t, and getting our stack to work well will take some iteration.<\/p>\n

He also specified that Sora 2 users were producing a disproportionate amount of meme clips using anime and video game characters. \u201cIn particular, we\u2019d like to acknowledge the remarkable creative output of Japan\u2014we are struck by how deep the connection between users and Japanese content is!\u201d<\/p>\n

Sora 2 Remix \u2192 Mario’s Escape.<\/p>\n

The remix feature is underrated.<\/p>\n

PROCESS:
1. Generate an intial video
2. Post it.
3. Select Remix.
4. Describe next scene \/ repeat.<\/p>\n

Initial Prompt:
Realistic body cam footage of a police officer pulling over Super Mario in his mario cart. It was\u2026 pic.twitter.com\/Sn3VwuiGSM<\/a><\/p>\n

\u2014 Rory Flynn (@Ror_Fly) October 3, 2025<\/a><\/p>\n

It\u2019s far from clear how all of these copyright gambles will pay off for OpenAI, which just hit a $500 billion valuation and inked a deal with AMD for chips to fuel its data center growth<\/a>. Disney, Warner Bros. and other major media companies are already suing competitor Midjourney over the ease with which its users can generate rip-offs of Star Wars, The Avengers, and Batman. Meanwhile, publishers like IGN owner Ziff Davis and The New York Times are suing OpenAI over unauthorized copying<\/a> of their online archives to train its algorithms.<\/p>\n

What is Nintendo saying about generative AI? <\/p>\n

So far, however, most video game companies have have yet to cut deals with OpenAI or accuse it of theft. The notoriously litigious Nintendo recently called a report from a Japanese politician stating that it was lobbying for AI protections untrue. \u201cContrary to recent discussions on the internet, Nintendo has not had any contact with the Japanese government about generative AI,\u201d the Switch 2 maker announced over the weekend<\/a>. \u201cWhether generative AI is involved or not, we will continue to take necessary actions against infringement of our intellectual property rights.\u201d<\/p>\n

While companies have stayed silent about how they\u2019re dealing with potential infringement concerns, most are happy to advertise their ambitions to use new generative AI tools to try and streamline production. According to a recent survey<\/a>, roughly half of Japanese game studios are already using some form of AI in game development. Microsoft, an early backer of OpenAI, is one of the technology\u2019s loudest proponents, though the results so far have been meager at best. When it comes to gaming in particular, the tech giant has rolled out AI chatbots<\/a> for game help, and is experimenting with quick prototyping of gameplay.<\/p>\n

\u201cYou could imagine a world where, from gameplay data and video, that a model could learn old games and really make them portable to any platform where these models could run,\u201d\u00a0 Microsoft Gaming CEO Phil Spencer said earlier this year<\/a>. Who knows if that will ever actually happen? For now we have fake footage of Master Chief in Mario Kart 8<\/a> instead.<\/p>\n