{"id":196577,"date":"2025-10-08T01:58:09","date_gmt":"2025-10-08T01:58:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/196577\/"},"modified":"2025-10-08T01:58:09","modified_gmt":"2025-10-08T01:58:09","slug":"openai-sneezes-and-software-firms-catch-a-cold","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/196577\/","title":{"rendered":"OpenAI Sneezes, and Software Firms Catch a Cold"},"content":{"rendered":"

Allan Thygesen, the CEO of Docusign, was not particularly concerned when he saw the news last week that OpenAI<\/a> had created an internal tool called DocuGPT<\/a>. He might have preferred that OpenAI choose a different name for its contracting tool. But still, he thought, DocuGPT barely scratched the surface of what Docusign can do. \u201cThis is a fairly obvious demo, and it’s well-known that these things are possible, and it’s not really material to our story or competitive position,” he recalls thinking when he saw the announcement.<\/p>\n

Docusign\u2019s investors, however, did not appear to agree<\/a>. The company\u2019s stock dropped 12 percent following the news. It wasn\u2019t the only software firm to take a hit. In addition to DocuGPT, OpenAI detailed a number of other custom AI programs<\/a> the company uses, including an AI sales assistant, a customer feedback bot, and an AI support agent. HubSpot shares fell 50 points following the news, while Salesforce saw a smaller decline.<\/p>\n

The episode underscores OpenAI\u2019s power in the current market. The company was showcasing fairly basic internal tools built on its public API, but its blog post was interpreted by some as a declaration of war against enterprise software providers. For leaders like Thygesen, the episode suggests the challenge isn\u2019t just keeping up with advances in artificial intelligence, but also staying ahead of the narrative.<\/p>\n

\u201cThis is a market where everything is driven by narratives right now,\u201d says Rishi Jaluria, an analyst at RBC Capital Markets who focuses on tech stocks. \u201cThe fundamentals are kind of getting overlooked.\u201d<\/p>\n

Docusign\u2019s fundamentals, according to Thygesen, are stronger than ever. While the company is known primarily as a platform for signing legally binding contracts, it recently launched an AI-powered platform that helps customers manage every aspect of the contract process, from creating documents to verifying the identities of signatories. The company uses a mix of in-house tools and AI models from third-party firms, including OpenAI.<\/p>\n

Docusign\u2019s stock price has been volatile this year, but Thygesen assures me the future is bright. \u201cI’m feeling very bullish about the future of Docusign and what AI in particular has done for us,\u201d he says.<\/p>\n","protected":false},"excerpt":{"rendered":"Allan Thygesen, the CEO of Docusign, was not particularly concerned when he saw the news last week that…\n","protected":false},"author":2,"featured_media":196578,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[256,254,255,64,63,29907,5044,16616,14916,8247,105],"class_list":{"0":"post-196577","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-au","12":"tag-australia","13":"tag-model-behavior","14":"tag-openai","15":"tag-salesforce","16":"tag-silicon-valley","17":"tag-software","18":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/196577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=196577"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/196577\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/196578"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=196577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=196577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=196577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}