{"id":200087,"date":"2025-10-09T10:05:09","date_gmt":"2025-10-09T10:05:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/200087\/"},"modified":"2025-10-09T10:05:09","modified_gmt":"2025-10-09T10:05:09","slug":"maybe-jam-isnt-really-her-jam-after-all-meghan-markle-busted-in-new-kitchen-photo-shared-to-promote-her-as-ever-brand","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/200087\/","title":{"rendered":"&#8216;Maybe jam isn&#8217;t really her jam after all&#8217;: Meghan Markle busted in new kitchen photo shared to promote her As Ever brand"},"content":{"rendered":"<p>Meghan Markle has been called out online after sharing a photo of herself making her much-hyped jam while holding the utensils upside down.<\/p>\n<p>The 44-year-old Duchess of Sussex, who has long spoken of her love for making fruit preserves, uploaded a series of new photos on her As Ever website over the weekend to promote a restock of her apricot spread and orange marmalade.<\/p>\n<p>In one image, the mother-of-two appeared relaxed in the kitchen of her Montecito mansion in California &#8211; using canning equipment to lift a jar of jam from a saucepan of boiling water on the stove.<\/p>\n<p>But eagle-eyed fans quickly pointed out that the self-proclaimed jam expert had been using the tongs incorrectly &#8211; gripping the curved rubber end meant for jars rather than the handles.<\/p>\n<p>&#8220;Guys she&#8217;s using the canning tongs upside down. The rubber part goes around the jars so they don&#8217;t slip,&#8221; one user posted.<\/p>\n<p>&#8220;She&#8217;s using the jar lifter wrong! I&#8217;ve been canning for years,&#8221; another said.\u00a0<\/p>\n<p>Critics said the mistake showed Meghan&#8217;s inexperience, despite her claim that &#8220;jam is my jam&#8221; and the fact that her homemade raspberry spread catalysed the launch of her lifestyle brand, As Ever.\u00a0<\/p>\n<p>&#8220;Dear Meghan Markle, Even if you want to pretend for the camera, at least learn to get the basics right before embarrassing yourself,&#8221; one user wrote on X.<\/p>\n<p>&#8220;Maybe jam isn&#8217;t really her jam after all. How embarrassing,&#8221; another said.<\/p>\n<p>Others, however, leapt to Meghan&#8217;s defence.<\/p>\n<p>&#8220;I actually couldn&#8217;t care about how she&#8217;s holding utensils\u2026\u2026.. There is soooo much going on around the world. Negativity is not needed right now. Concentrate on what really matters,&#8221; one Instagram user wrote.<\/p>\n<p>Another asked: &#8220;What exactly do you lot want to achieve by posting and talking about her?&#8221;<\/p>\n<p>Nevertheless, the photo appeared to have vanished from the As Ever website soon after it went viral.<\/p>\n<p>It&#8217;s not the first time Meghan has copped criticism over her fruit spreads.<\/p>\n<p>In June, American jam maker Donna Collins hit out following an episode of With Love, Meghan in which the Duchess said her As Ever product was technically a spread &#8211; not jam &#8211; because it contained less sugar to let the fruit&#8217;s flavour shine.<\/p>\n<p>&#8220;It&#8217;s a real disappointment that Meghan is selling a fruit spread, which is what you make when your jam fails. In the jam industry a spread is what we call something that didn&#8217;t work,&#8221; Collins told the Mail.<\/p>\n<p>&#8220;It can have the best ingredients, but if I had a jam that was too runny, I&#8217;d slap a label on it and call it a spread. There&#8217;s no excuse for this. It should be perfect.&#8221;<\/p>\n<p>The outlet also reported that As Ever&#8217;s spreads, <a class=\"body-link\" href=\"https:\/\/www.skynews.com.au\/lifestyle\/celebrity-life\/quickly-marked-as-sold-out-to-generate-interest-meghan-markle-allegedly-used-marketing-ploy-to-sell-out-jams\/news-story\/cd2e4b00905363a9fe4f018053a4a826\" data-tgev=\"event119\" data-tgev-container=\"bodylink\" data-tgev-order=\"cd2e4b00905363a9fe4f018053a4a826\" data-tgev-label=\"lifestyle\" data-tgev-metric=\"ev\" rel=\"nofollow noopener\" target=\"_blank\">which sell for USD $12 (about AUD $18) a jar and are produced in limited batches,<\/a> are made in a factory roughly 3,200 kilometres from Meghan&#8217;s California home, in Illinois.<\/p>\n<p>Despite that, Meghan&#8217;s website claims her &#8220;signature&#8221; raspberry spread was &#8220;inspired by the recipe she made in her home kitchen&#8221; and &#8220;crafted with a fluid texture.&#8221;<\/p>\n<p>&#8220;For years, I&#8217;ve been making jams, preserves, and fruit spreads for friends and family,&#8221; she wrote on As Ever&#8217;s About page.<\/p>\n<p>&#8220;The feedback from my loved ones was always the same: &#8216;Starting my day with your jam makes me feel happy&#8217;.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"Meghan Markle has been called out online after sharing a photo of herself making her much-hyped jam while&hellip;\n","protected":false},"author":2,"featured_media":200088,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[125147,64,63,447,134,33664,5513],"class_list":{"0":"post-200087","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-celebrities","8":"tag-as-ever","9":"tag-au","10":"tag-australia","11":"tag-celebrities","12":"tag-entertainment","13":"tag-meghan-markle","14":"tag-prince-harry"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/200087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=200087"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/200087\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/200088"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=200087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=200087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=200087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}