{"id":200901,"date":"2025-10-09T17:25:17","date_gmt":"2025-10-09T17:25:17","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/200901\/"},"modified":"2025-10-09T17:25:17","modified_gmt":"2025-10-09T17:25:17","slug":"would-you-watch-a-film-with-an-ai-actor-what-tilly-norwood-tells-us-about-art-and-labour-rights","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/200901\/","title":{"rendered":"Would you watch a film with an AI actor? What Tilly Norwood tells us about art \u2013 and labour rights"},"content":{"rendered":"<p>Tilly Norwood officially launched her acting career this month at the Zurich Film Festival.<\/p>\n<p>She first appeared in the short film <a href=\"https:\/\/youtu.be\/3sVO_j4czYs?si=HSOkO5LAtrgvxRoM\" rel=\"nofollow noopener\" target=\"_blank\">AI Commissioner<\/a>, released in July. Her producer, Eline Van der Velden, <a href=\"http:\/\/variety.com\/2025\/film\/global\/ai-actress-tilly-norwood-talent-agents-zurich-summit-1236533454\/\" rel=\"nofollow noopener\" target=\"_blank\">claims<\/a> Norwood has already attracted the attention of multiple agents. <\/p>\n<p>But Norwood was generated with artificial intelligence (AI). The AI \u201cactor\u201d has been created by Xicoia, the AI branch of the production company Particle6, founded by the Dutch actor-turned-producer Ven der Velden. And AI Commissioner is an AI-generated short film, written by ChatGPT. <\/p>\n<p><a href=\"https:\/\/www.facebook.com\/share\/v\/1B9DpQy21W\/\" rel=\"nofollow noopener\" target=\"_blank\">A post<\/a> about the film\u2019s launch on Norwood\u2019s Facebook page read, <\/p>\n<p>I may be AI generated, but I\u2019m feeling very real emotions right now. I am so excited for what\u2019s coming next!<\/p>\n<p>The reception from the industry has been far from warm. Actors \u2013 and audiences \u2013 have come out <a href=\"https:\/\/www.theguardian.com\/film\/2025\/sep\/30\/emily-blunt-sag-aftra-film-industry-condemnation-ai-actor-tilly-norwood\" rel=\"nofollow noopener\" target=\"_blank\">in force<\/a> against Norwood.<\/p>\n<p>So, is this the future of film, or is it a gimmick?<\/p>\n<\/p>\n<p>\u2018Tilly Norwood is not an actor\u2019<\/p>\n<p>Norwood\u2019s existence introduces a new type of technology to Hollywood. Unlike CGI (computer generated imagery), where a performer\u2019s movements are captured and <a href=\"https:\/\/www.youtube.com\/watch?v=likO_44s2m0\" rel=\"nofollow noopener\" target=\"_blank\">transformed into a digital character<\/a>, or an animation which is voiced by a human actor, Norwood has no human behind her performance. Every expression and line delivery is generated by AI. <\/p>\n<p>Norwood has been trained on the performances of hundreds of actors, without any payment or consent, and draws on the information from all those performances in every expression and line delivery. <\/p>\n<p>Her arrival comes less than two years after the artist strikes that brought Hollywood to a stand-still, with AI a <a href=\"https:\/\/www.pbs.org\/newshour\/show\/why-artificial-intelligence-is-a-central-dispute-in-the-hollywood-strikes\" rel=\"nofollow noopener\" target=\"_blank\">central issue<\/a> to the disputes. The strike ended with a historic agreement placing limitations around digital replicas of actors\u2019 faces and voices, but did not completely ban \u201c<a href=\"https:\/\/www.aiinhollywood.com\/home\/sag-ratified-new-deal-ending-the-strike?\" rel=\"nofollow noopener\" target=\"_blank\">synthetic fakes<\/a>\u201d.<\/p>\n<p>SAG-AFTRA, the union representing actors in the United States, <a href=\"https:\/\/www.vanityfair.com\/hollywood\/story\/ai-actor-tilly-norwood-controversy-hollywood-reacts?srsltid=AfmBOor6s_pdUJw_roaTbYQltiPilbJOLZ7j8n7Z7msPRcSYNqOEmUcF\" rel=\"nofollow noopener\" target=\"_blank\">has said<\/a>:<\/p>\n<p>To be clear, \u2018Tilly Norwood\u2019 is not an actor; it\u2019s a character generated by a computer program that was trained on the work of countless professional performers \u2013 without permission or compensation.<\/p>\n<p>Additionally, real actors can set boundaries and are protected by agents, unions and <a href=\"https:\/\/www.theguardian.com\/books\/2020\/apr\/25\/normal-people-intimacy-coordinator-works-sally-rooney-sex-scenes\" rel=\"nofollow noopener\" target=\"_blank\">intimacy coordinators<\/a> who negotiate what is shown on screen. <\/p>\n<p>Norwood can be made to perform anything in any context \u2013 becoming a vessel for whatever creators or producers choose to depict. <\/p>\n<p>This absence of consent or control opens a dangerous pathway to how the (digitally reproduced) female body may be represented on screen, both in mainstream cinema, and in pornography.<\/p>\n<p>Is it art?<\/p>\n<p>We consider <a href=\"https:\/\/theconversation.com\/creativity-is-a-human-quality-that-exists-in-every-single-one-of-us-92053\" rel=\"nofollow noopener\" target=\"_blank\">creativity to be a human quality<\/a>. Art is generally understood as an expression of human experience. Norwood\u2019s performances do not come from such creativity or human experience, but from a database of pre-existing performances. <\/p>\n<p>All artists borrow from and are influenced by predecessors and contemporaries. But that human influence is limited by time, informed by our own experiences and shaped by our unique perspective.<\/p>\n<p>AI has no such limits: just look at Google\u2019s chess-playing program AlphaZero, which learnt by <a href=\"https:\/\/www.theguardian.com\/sport\/2018\/dec\/11\/creative-alphazero-leads-way-chess-computers-science\" rel=\"nofollow noopener\" target=\"_blank\">playing millions of games of chess<\/a>, more than any human can play in a life time. <\/p>\n<p>            <a href=\"https:\/\/images.theconversation.com\/files\/694714\/original\/file-20251006-56-oaogja.jpeg?ixlib=rb-4.1.0&amp;q=45&amp;auto=format&amp;w=1000&amp;fit=clip\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" alt=\"Norwood stands with a clapboard.\" class=\"lazyload\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/10\/file-20251006-56-oaogja.jpeg\"  \/><\/a><\/p>\n<p>              Norwood\u2019s training can absorb hundreds of performances in a way no single actor could.<br \/>\n              Particle6 Productions<\/p>\n<p>Norwood\u2019s training can absorb hundreds of performances in a way no single actor could. How can that be compared to an actor\u2019s performance \u2013 a craft they have developed throughout their training and career?<\/p>\n<p>Van der Velden argues Norwood is \u201c<a href=\"https:\/\/screenrant.com\/tilly-norwood-ai-actress-eline-van-der-velden-backlash-response\/\" rel=\"nofollow noopener\" target=\"_blank\">a new tool<\/a>\u201d for creators. Tools have previously been a paintbrush or a typewriter, which have helped facilitate or extend the creativity of painting or writing. <\/p>\n<p>Here, Norwood as the tool performs the creative act itself. The AI is <a href=\"https:\/\/www.theguardian.com\/lifeandstyle\/article\/2024\/aug\/11\/should-artists-be-terrified-of-ai-replacing-them\" rel=\"nofollow noopener\" target=\"_blank\">the tool and the artist<\/a>. <\/p>\n<p>Will audiences accept AI actors?<\/p>\n<p>Norwood\u2019s survival depends not on industry hype but on audience reception.<\/p>\n<p>So far, humans show a negative bias against AI-generated art. <a href=\"https:\/\/doi.org\/10.1186\/s41235-023-00499-6\" rel=\"nofollow noopener\" target=\"_blank\">Studies across art forms<\/a> have shown people prefer works when told they were created by humans, even if the output is identical. <\/p>\n<p>We don\u2019t know yet if that bias could fade. A younger generation raised on streaming may be less concerned with whether an actor is \u201creal\u201d and more with immediate access, affordability or how quickly they can consume the content. <\/p>\n<p>If audiences do accept AI actors, the consequences go beyond taste. There would be profound effects on labour. Entry- and mid-level acting jobs could vanish. AI actors could shrink the demand for whole creative teams \u2013 from make-up and costume to lighting and set design \u2013 since their presence reduces the need for on-set artistry. <\/p>\n<p>Economics could prove decisive. For studios, AI actors are cheaper, more controllable and free from human needs or unions. Even if audiences are ambivalent, financial pressures could steer production companies towards AI. <\/p>\n<p>The bigger picture<\/p>\n<p>Tilly Norwood is not a question of the future of Hollywood. She is a cultural stress-test \u2013 a case study in how much we value human creativity.<\/p>\n<p>What do we want art to be? Is it about efficiency, or human expression? If we accept synthetic actors, what stops us from replacing other creative labour \u2013 writers, musicians, designers \u2013 with AI trained on their work, but with no consent or remuneration?<\/p>\n<p>We are at a crossroads. Do we regulate the use of AI in the arts, resist it, or embrace it? <\/p>\n<p>Resistance may not be realistic. AI is here, and some audiences will accept it. The risk is that in choosing imitation over human artistry, we reshape culture in ways that cannot be easily reversed.<\/p>\n","protected":false},"excerpt":{"rendered":"Tilly Norwood officially launched her acting career this month at the Zurich Film Festival. She first appeared in&hellip;\n","protected":false},"author":2,"featured_media":200902,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[256,254,255,64,63,105],"class_list":{"0":"post-200901","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-au","12":"tag-australia","13":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/200901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=200901"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/200901\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/200902"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=200901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=200901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=200901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}