\n Efforts to push AI into our social feeds have raised sweeping concerns across the web, from whether these tools violate copyright laws to how they might contribute to the rampant spread of fake content.\n <\/p>\n
\n OpenAI and Meta directed CNN to the company\u2019s safety policies and guardrails when asked for comment.\n <\/p>\n
\n Within days of the Sora app\u2019s debut, for example, Motion Picture Association CEO and chairman Charles Rivkin said in a statement<\/a> that \u201cvideos that infringe our members\u2019 films, shows, and characters have proliferated on OpenAI\u2019s service and across social media\u201d because of Sora.\n <\/p>\n \n OpenAI CEO Sam Altman said in a blog post<\/a> that the company will soon give rights holders \u201cmore granular control over generation of characters\u201d and that it is exploring a revenue-sharing model. Prompts with copyrighted characters, like Pikachu or Spongebob, now result in an error message saying the content \u201cmay violate our guardrails concerning similarity to third-party content.\u201d\n <\/p>\n \n AI has only amplified long-standing worries about misinformation on social media. But sophisticated tools like Sora, which can create lifelike-looking footage, have taken those fears to a new level, especially since it\u2019s relatively easy to remove the watermarks indicating such videos are AI-generated, as tech publication 404 Media<\/a> discovered and CNN has tested.\n <\/p>\n \n Sora-generated videos are also embedded with C2PA metadata \u2013 a behind-the-scenes industry standard signature denoting a video\u2019s origin. The company also says its tech can detect people and public figures as part of its measures to prevent deepfakes. Meta says media created with its AI tools have an \u201cinvisible watermark\u201d to help it track harmful AI-generated content as well as AI labels.\n <\/p>\n \n There are also growing concerns that AI chatbots are particularly harmful to teens following a string of lawsuits alleging<\/a> that AI personas on the app Character.AI have contributed to suicide<\/a> and mental health issues among young people. OpenAI says<\/a> Sora includes \u201cstronger protections for young users,\u201d such as restrictions on generating mature content and restricting adults from initiating messages with teens. Meta uses technology to prevent adults who have shown suspicious behavior from viewing and interacting with teen content, the company said.\n <\/p>\n \n Then there\u2019s the question of whether consumers want \u201cAI slop\u201d flooding their feeds in the first place. There\u2019s nothing about the deluge of randomness on Sora and Meta AI that makes me want to endlessly scroll.\n <\/p>\n ![\"OpenAI](\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/10\/02-sam-altman-sora-2-ai-generated-image.jpg\")
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