{"id":207419,"date":"2025-10-12T08:24:10","date_gmt":"2025-10-12T08:24:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/207419\/"},"modified":"2025-10-12T08:24:10","modified_gmt":"2025-10-12T08:24:10","slug":"nbas-aspiration-scandal-echoes-ftx","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/207419\/","title":{"rendered":"NBA\u2019s Aspiration Scandal Echoes FTX"},"content":{"rendered":"<p class=\"dropcap\">How big of a problem is the Clippers controversy for the NBA?<\/p>\n<p>If you ask Pablo Torre, who first <a href=\"https:\/\/frontofficesports.com\/kawhi-leonard-clippers-aspiration-timeline\/\" rel=\"nofollow noopener\" target=\"_blank\">broke the story<\/a> of Kawhi Leonard\u2019s $28 million \u201cno-show\u201d endorsement deal with green-banking company Aspiration about a month ago on his podcast Pablo Torre Finds Out, it\u2019s \u201c<a href=\"https:\/\/www.youtube.com\/watch?v=bUfMXwcXnpA\" rel=\"nofollow noopener\" target=\"_blank\">the defining scandal of Adam Silver\u2019s tenure as commissioner<\/a>.\u201d\u00a0<\/p>\n<p>If you ask Mark Cuban, it\u2019s no problem at all. \u201cI don\u2019t think the Clippers did anything wrong,\u201d he told Front Office Sports on Thursday over email. \u201cSo zero problem.\u201d\u00a0<\/p>\n<p>Torre has certainly uncovered <a href=\"https:\/\/frontofficesports.com\/kawhi-leonard-clippers-aspiration-timeline\/\" rel=\"nofollow noopener\" target=\"_blank\">compelling evidence<\/a> that raises many questions. Why did Clippers owner Steve Ballmer continue putting money in Aspiration\u2014and also in the personal charity of cofounder Joe Sanberg\u2014even after <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2024-01-18\/doj-cftc-probe-carbon-credit-firm-aspiration-tapped-to-turn-la-nba-arena-green\" rel=\"nofollow noopener\" target=\"_blank\">news broke<\/a> that Aspiration was under investigation by the feds? Why did his Clippers co-owner Dennis Wong invest in it, too? In what world is a $28 million player endorsement deal involving no ads or appearances normal?\u00a0<\/p>\n<p>The NBA has initiated an investigation to attempt to answer these questions. Such investigations take months, not weeks, and the league knows the public\u2019s attention span is short. Here\u2019s an easy prediction: This one won\u2019t end with the NBA making Ballmer sell the team like the Donald Sterling investigation did. Depending on what the league finds, it could yield anything from a major to a minor punishment to nothing at all. The NBA could conclude it buys Ballmer\u2019s thin explanation that Aspiration \u201cconned me.\u201d<\/p>\n<p>I\u2019m more interested in how a little-known carbon-credits fintech company secured a $300 million deal as an official \u201cfounding sponsor\u201d of an NBA team\u2014a price and designation that <a href=\"https:\/\/x.com\/PabloTorre\/status\/1968035358014312522\" rel=\"nofollow\">required NBA approval<\/a>.<\/p>\n<p>The situation reminds me very much of FTX, the fraudulent crypto exchange that launched in 2019, surged to a $32 billion valuation by early 2022, and <a href=\"https:\/\/decrypt.co\/114308\/5-ways-of-looking-at-sbf-ftx-bankruptcy-collapse\" rel=\"nofollow noopener\" target=\"_blank\">collapsed by the end of that same year<\/a>. Along the way, FTX cozied up to <a href=\"https:\/\/decrypt.co\/99088\/ftx-ceo-sam-bankman-fried-crypto-bahamas\" rel=\"nofollow noopener\" target=\"_blank\">Tom Brady and Gisele B\u00fcndchen<\/a>, plus a slew of athlete endorsers. (Aspiration had <a href=\"https:\/\/www.rollingstone.com\/pro\/news\/drake-finance-investor-aspiration-1191128\/\" rel=\"nofollow noopener\" target=\"_blank\">Drake<\/a> and <a href=\"https:\/\/www.reuters.com\/markets\/us\/leonardo-dicaprio-backed-fintech-aspiration-raises-315-mln-ahead-closing-spac-2021-12-15\/\" rel=\"nofollow noopener\" target=\"_blank\">Leo DiCaprio<\/a>.) In March 2021, FTX entered a <a href=\"https:\/\/decrypt.co\/70004\/ftx-ceo-sbf-19-year-miami-heat-stadium-deal-funds\" rel=\"nofollow noopener\" target=\"_blank\">19-year, $135 million stadium naming rights deal<\/a> with the Miami Heat.\u00a0<\/p>\n<p>Why did the Heat, NBA, and city of Miami trust that a company that had existed for less than two years would be around for 19 years? In an interview with FTX founder Sam Bankman-Fried\u2014now serving a 25-year sentence in a California prison\u2014in May 2021, I <a href=\"https:\/\/decrypt.co\/70004\/ftx-ceo-sbf-19-year-miami-heat-stadium-deal-funds\" rel=\"nofollow noopener\" target=\"_blank\">asked him<\/a> that. He smiled and said, \u201cIt\u2019s been a pretty good year for us. To the point where, frankly, we don\u2019t need to rely on the other 18 years to have the funds for this.\u201d By January 2023, the company was dead and its logo stripped from the Heat arena.<\/p>\n<p><img width=\"640\" fetchpriority=\"high\" decoding=\"async\" height=\"614\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/10\/FTX-Arena-009-5aac922b38.jpeg\" alt=\"FTX\" class=\"wp-image-77433\"  \/><\/p>\n<p>FTX Arena<\/p>\n<p>I asked Silver about the <a href=\"https:\/\/frontofficesports.com\/adam-silver-walks-back-claim-hed-never-heard-of-aspiration\/\" rel=\"nofollow noopener\" target=\"_blank\">league\u2019s approval process for team sponsors<\/a> onstage at our Tuned In summit in New York on Sept. 16. \u201cThis was not something that was on our radar to even be thinking about,\u201d he responded. \u201cWhen this concludes, we\u2019ll take a fresh look at our rules in terms of companies that players are investing in, and owners.\u201d<\/p>\n<p>But then he argued that the NBA can\u2019t fully look into every team sponsor.\u00a0<\/p>\n<p>\u201cThere are literally thousands of deals that cover all our teams,\u201d he said. \u201cAnd these are brands that have major investors, major funds\u2014that was certainly clear of the crypto world at the time. And so, yes, there\u2019s a league approval process, but it doesn\u2019t go deep into interviewing executives for every deal that comes through the league office.\u201d<\/p>\n<p>And in response to my mention of FTX, Silver appeared to suggest that because crypto prices are up right now, little-known crypto companies look less shady.<\/p>\n<p>\u201cLet\u2019s go back to those [crypto] deals,\u201d he said. \u201cNow crypto\u2019s back up. We have deals with some of the crypto companies now, and now the market is killing, going crazy on crypto. So is there a different view now? I\u2019m just saying, we live in a market economy, there is a government that regulates these industries, there are teams and team owners that are risking their reputations and brands.\u201d\u00a0<\/p>\n<p>I am certainly not suggesting the NBA needs to interview executives from every team sponsor to ensure they\u2019re honest and aboveboard. That would not be realistic. But clearly it should more closely scrutinize sponsors at the $300 million level. Because you have to wonder how many more Aspirations there are across the NBA\u2014and other leagues, too.<\/p>\n","protected":false},"excerpt":{"rendered":"How big of a problem is the Clippers controversy for the NBA? If you ask Pablo Torre, who&hellip;\n","protected":false},"author":2,"featured_media":207420,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[557],"tags":[64,63,590,85],"class_list":{"0":"post-207419","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nba","8":"tag-au","9":"tag-australia","10":"tag-nba","11":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/207419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=207419"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/207419\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/207420"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=207419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=207419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=207419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}