{"id":209995,"date":"2025-10-13T10:51:09","date_gmt":"2025-10-13T10:51:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/209995\/"},"modified":"2025-10-13T10:51:09","modified_gmt":"2025-10-13T10:51:09","slug":"euroleague-basketball-renews-partnership-with-adidas-for-the-next-four-seasons","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/209995\/","title":{"rendered":"Euroleague Basketball renews partnership with adidas for the next four seasons"},"content":{"rendered":"

By Eurohoops Team\/ info@eurohoops.net<\/a><\/p>\n

Euroleague Basketball and adidas will continue on a common path for four more years.<\/p>\n

Additional details on the extension of the long-standing partnership were shared on Monday.<\/p>\n

Per the press release: \u201cEuroleague Basketball and adidas today announced the renewal of their long-standing partnership for the next four seasons, through the 2028\u201329 campaign. Building on more than a decade of collaboration since first joining forces in 2014, the renewed agreement highlights adidas\u2019 position as a driving force in European basketball and deepens its commitment to shaping the sport\u2019s future across both professional and grassroots levels.<\/p>\n

As the naming partner of the adidas NextGen EuroLeague, adidas will continue to play a pivotal role in developing Europe\u2019s rising stars, reinforcing a shared vision with Euroleague Basketball to grow the game from the grassroots up. The competition has become the benchmark for showcasing future talent, perfectly aligned with adidas\u2019 dedication to creating opportunities for the next generation of players. Since 2022, adidas has further elevated its presence by introducing adidas-branded teams at each Qualifier, bringing together some of the most promising prospects from across Europe.<\/p>\n

\u201cadidas has been a fundamental partner in growing Euroleague Basketball for more than a decade, and together we have elevated both the professional and grassroots levels of basketball,\u201d said Gawain Davies, Euroleague Basketball Chief Commercial Officer. \u201cTheir commitment to youth development through the adidas NextGen EuroLeague competition, together with their support across the EuroLeague, makes this collaboration unique. We are excited to continue this journey with adidas through the 2028\u201329 season.\u201d<\/p>\n

\u201cAt adidas, we believe the future of basketball belongs to the next generation,\u201d said Cameron Mason, Senior Director of Sports Marketing Basketball at adidas. \u201cOur partnership with Euroleague allows us to not only invest in young athletes but also celebrate the culture and rivalries that make the game so powerful. Together, we are creating moments that inspire players and fans alike across Europe.\u201d<\/p>\n

Beyond youth development, the renewed agreement will also spotlight initiatives that bring fans closer to the game, including the Rivalry Series, which elevates one key EuroLeague fixture each round by celebrating historic clashes and defining moments of the season across social, digital, and broadcast platforms, and continued adidas support of the EuroLeague Final Four, the pinnacle event of European club basketball.<\/p>\n

Together, Euroleague Basketball and adidas reaffirm their shared commitment to growing the game from the grassroots up, inspiring the next generation of talent and amplifying the energy of European basketball culture.\u201d<\/p>\n

Read the latest News<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"By Eurohoops Team\/ info@eurohoops.net Euroleague Basketball and adidas will continue on a common path for four more years.…\n","protected":false},"author":2,"featured_media":209996,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[574],"tags":[64,63,726,85],"class_list":{"0":"post-209995","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-basketball","8":"tag-au","9":"tag-australia","10":"tag-basketball","11":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/209995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=209995"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/209995\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/209996"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=209995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=209995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=209995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}