The North Melbourne Football Club has announced a new major partnership with leading global consumer electronics brand CHiQ, marking an exciting collaboration set to span the 2026 and 2027 AFL seasons.<\/p>\n
Under the agreement, CHiQ will become a co-major partner of North Melbourne\u2019s AFL program and a platinum partner of the club\u2019s AFLW program.<\/p>\n
The brand\u2019s logo will feature prominently across both sets of playing apparel, debuting when the men\u2019s team begins pre-season training in November.<\/p>\n
Building a Strong Partnership<\/p>\n
North Melbourne chief commercial officer, Orry Lack, said the partnership represents a powerful alignment between two brands built on quality, reliability, and performance.<\/p>\n
\u201cIt\u2019s fantastic recognition for a global brand like CHiQ to want to partner with the club.\u201d\u00a0<\/p>\n
\u201cAs a co-major partner of our men\u2019s program, CHiQ\u2019s logo will proudly sit on our matchday guernsey, providing significant exposure to an engaged AFL audience.<\/p>\n
\u201cTheir products are essential parts of everyone\u2019s household, and we\u2019re pleased to welcome a quality brand like CHiQ into our group of North Melbourne partners,\u201d Lack said.<\/p>\n
A Shared Vision for Growth<\/p>\n
Expressing enthusiasm about the collaboration, CHiQ general manager, David Esler, highlighted opportunities to engage fans and celebrate both the men\u2019s and women\u2019s programs.<\/p>\n
\u201cWe are incredibly proud to be a major partner with the North Melbourne Football Club.\u201d\u00a0<\/p>\n
\u201cThe women\u2019s team has been at the top of their game for the past two seasons, and we believe the men\u2019s program is on the rise. We want to be part of this exciting journey.<\/p>\n
\u201cCHiQ products are engineered for excellence and designed for daily life, and by partnering with the Kangaroos, we hope to shine a light on our brand and connect with AFL fans across Australia,\u201d Esler said.<\/p>\n
Throughout the partnership, CHiQ will offer exclusive fan promotions and product giveaways at North Melbourne home matches, reinforcing its commitment to active community engagement.<\/p>\n
With this partnership, North Melbourne and CHiQ are set to deliver a powerful blend of sporting excellence and innovative technology \u2014 both proudly committed to inspiring households and fans nationwide.<\/p>\n
Founded in 1958, CHiQ is an internationally recognised home appliance manufacturer, offering a wide range of televisions, fridges, washers, and freezers. In Australia, CHiQ products are stocked by major retailers including Harvey Norman, The Good Guys, and JB Hi-Fi.<\/p>\n
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