{"id":213011,"date":"2025-10-14T15:31:07","date_gmt":"2025-10-14T15:31:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/213011\/"},"modified":"2025-10-14T15:31:07","modified_gmt":"2025-10-14T15:31:07","slug":"nbc-sports-launch-30-rocks-activation-at-rockefeller-plaza-amid-nba-debut","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/213011\/","title":{"rendered":"NBC Sports launch \u201830 Rocks\u2019 activation at Rockefeller Plaza amid NBA debut"},"content":{"rendered":"<p class=\"c-paragraph sections-media \">NBC Sports and the NBA will be \u201crocking out at 30 Rockefeller Plaza\u201d this October, putting on \u201ca host of activities and installations for fans to enjoy via a \u201930 Rocks\u2019 activation,\u201d according to Maya Gomes of NBCSPORTS.com. In honor of the NBA\u2019s <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2024\/07\/10\/nba-media-rights-streaming-how-to-watch\/\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2024\/07\/10\/nba-media-rights-streaming-how-to-watch\/\">return to NBC Sports<\/a> and its Peacock debut, fans can \u201cstop by Rockefeller Center from Thursday, October 16 through Tuesday, October 21\u2033 to \u201cenjoy activities, artwork and appearances by NBA legends and NBC Sports commentators.\u201d The activation will feature \u201c30 customized basketballs &#8212; or \u2018rocks\u2019 &#8212; designed by local artists\u201d to \u201creflect the culture of each of the NBA\u2019s 30 clubs and the unique style of the artist.\u201d Following the event\u2019s conclusion on Oct. 21, just in time for the NBA on NBC and Peacock tip off, the 30 \u201crocks\u201d will be returned to their host cities to be \u201cenjoyed by the local fans and communities they represent\u201d (<a href=\"https:\/\/www.nbcsports.com\/nba\/news\/nbc-sports-is-taking-over-30-rock-with-30-rocks-activation-to-celebrate-the-nbas-return-to-nbc-and-peacock\" target=\"_blank\" rel=\"nofollow noopener\">NBCSPORTS.com, 10\/13<\/a>).<\/p>\n<p class=\"c-paragraph sections-media \">GOING VINTAGE: VARIETY\u2019s Brian Steinberg wrote at the company\u2019s 30 Rockefeller Plaza HQ next week, NBC will \u201copen a custom LED basketball half-court, with 30 pieces of team-inspired basketball artwork, using the so-called \u201930 Rocks at 30 Rock\u2019 display to generate interest in the company\u2019s new NBA schedule.\u201d NBC\u2019s Maria Taylor, singer Michael Bubl\u00e9, NBC News journalists Tom Llamas and Sam Brock, NBC News meteorologist Dylan Dreyer and TV personality Carl Radke are all \u201cslated to make appearances, along with\u201d former NBAers John Starks, Ron Harper, Jason Richardson and Joakim Noah. NBC will also \u201ctry to spark attention\u201d in L.A. NBC Sports will \u201chost a one-day-only vintage merchandise pop-up\u201d on Oct. 16, where fans can \u201cget their hands on a limited amount of \u2018NBA on NBC\u2019 gear from New Era, all sold at prices that reflect the economy during NBC\u2019s previous NBA rights reign, from 1990 to 2002\u2033 (<a href=\"https:\/\/variety.com\/2025\/tv\/news\/nbc-pushes-nba-launch-30-rock-basketball-site-1236544409\/\" target=\"_blank\" rel=\"nofollow noopener\">VARIETY, 10\/13<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"NBC Sports and the NBA will be \u201crocking out at 30 Rockefeller Plaza\u201d this October, putting on \u201ca&hellip;\n","protected":false},"author":2,"featured_media":213012,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[557],"tags":[64,63,726,134,590,85],"class_list":{"0":"post-213011","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nba","8":"tag-au","9":"tag-australia","10":"tag-basketball","11":"tag-entertainment","12":"tag-nba","13":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/213011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=213011"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/213011\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/213012"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=213011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=213011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=213011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}