{"id":213755,"date":"2025-10-14T22:32:16","date_gmt":"2025-10-14T22:32:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/213755\/"},"modified":"2025-10-14T22:32:16","modified_gmt":"2025-10-14T22:32:16","slug":"federal-groups-the-range-at-country-club-tees-off-new-brand-campaign-via-communicado-campaign-brief","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/213755\/","title":{"rendered":"Federal Group\u2019s \u2018The Range\u2019 at Country Club tees off new brand campaign via Communicado \u2013 Campaign Brief"},"content":{"rendered":"<p>\t\t\t    October 13 2025, 12:18 pm | BY Ricki Green | <a href=\"#comments\">No Comments<\/a><\/p>\n<p>\t\t\t\t\t    \t\t<\/p>\n<p>\t\t\t\t\t    \tCountry Club Tasmania\u2019s The Range has launched a new above the line brand campaign via Communicado, to support the official opening of Launceston\u2019s all-new driving range and social playground, where golf, technology and good times come together.<\/p>\n<p>\u00a0<\/p>\n<p>The Range at Country Club is a dynamic, world class golfing and entertainment venue, where golfing enthusiasts and fun-seekers alike will come for the cracking drives, but stay for the cracking sides. With 28 driving bays offering cutting-edge Topracer tech, an 18-hole mini golf course and a Clubhouse Bar &amp; Restaurant and event space, The Range at Country Club is set to become Launceston\u2019s must-visit golfing and entertainment destination.<\/p>\n<p>Building on the Get in the Game brand positioning developed by The Contenders, the campaign created by Communicado needed to strike a balance \u2013 appealing to seasoned golf professionals without losing an easygoing inclusive spirit for casual players. This was brought to life by showcasing the many and varied reasons to visit, contrasting energy and atmosphere with shared moments, that make it a one-of-a-kind golf experience.<\/p>\n<\/p>\n<p><\/p>\n<p><\/p>\n<p>\t\t\t\t\t    \t\t<\/p>\n<p>Just as important was highlighting the venue itself as a state-of-the-art facility that embodies the very best of golf technology and hospitality. All wrapped up with the tagline \u2018Get in the Game\u2019.<\/p>\n<p>Sats Emily Wills, Head of Branding and Marketing, The Range at Country Club: \u201cWe\u2019re so proud to introduce this new state-of-the-art experience at Country Club. In collaboration with The Contenders and Communicado, we\u2019ve created a campaign that really captures The Range at Country Club in action. It\u2019s an exciting step forward not just for our brand, but also showcasing the kind of world-class experience Tassie has to offer.\u201c<\/p>\n<p>Says Annie Price, Executive Creative Director, Communicado: \u201cAs a golfer (albeit a pretty bad one), this was a dream brief. It was amazing to experience and shoot this brand spanking new facility. It\u2019s really impressive. The bonus for nailing that magic 4am sunrise shot?\u00a0 Definitely getting a couple of drives in before we wrapped.\u201d<\/p>\n<p>Comprising 30s and 3 x 15s films, 2 x radio spots, display, social and PR, the campaign launched on 27th September and will be amplified in a media strategy via OMD.<\/p>\n<p>Client: The Range at Country Club<br \/>Head of Branding and Marketing: Emily Wills<br \/>Marketing and Events Manager: Maddi de Winter<br \/>In House Agency Manager: Allison Jongbloed<\/p>\n<p>Creative Agency: Communicado<br \/>Executive Creative Director\/Writer: Annie Price<br \/>Associate CD\/Art Director: Simon Fleming<br \/>Head of Strategy &amp; Growth Ops: Eliza Mielczarek<br \/>Integrated Client Director: Nicki Cole<br \/>Account Manager: Sasha Tonkes<br \/>Account Coordinator: Laura Biondo<br \/>PR Senior Account Director: Claudia Frederick<br \/>PR Senior Account Manager: Angie Darras<br \/>Social Capture: Leuke Marriott<\/p>\n<p>Production company: Oi<br \/>Director: Jon Webb<br \/>Producer: Matt Osborne<br \/>Producer: George Underwood<\/p>\n<p>Media: OMD<br \/>Media Account Manager: Melissa McDonald<br \/>Digital Specialist: Ella Michele<br \/>Libby Nielsen<\/p>\n<p>Brand Strategy Company: The Contenders<br \/>Managing Partner \u2013 Joe Rogers<br \/>Creative Director \u2013 Emily Fitts<br \/>Designer \u2013 Buffii Spence<br \/>Client Partner: Moe Alhorub<\/p>\n","protected":false},"excerpt":{"rendered":"October 13 2025, 12:18 pm | BY Ricki Green | No Comments Country Club Tasmania\u2019s The Range has&hellip;\n","protected":false},"author":2,"featured_media":213756,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[566],"tags":[64,63,755,85],"class_list":{"0":"post-213755","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-golf","8":"tag-au","9":"tag-australia","10":"tag-golf","11":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/213755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=213755"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/213755\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/213756"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=213755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=213755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=213755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}