{"id":213843,"date":"2025-10-14T23:27:18","date_gmt":"2025-10-14T23:27:18","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/213843\/"},"modified":"2025-10-14T23:27:18","modified_gmt":"2025-10-14T23:27:18","slug":"foxtel-media-unveils-record-summer-of-cricket-lineup-with-new-brand-partners","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/213843\/","title":{"rendered":"Foxtel Media unveils record Summer of Cricket lineup with new brand partners"},"content":{"rendered":"

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Foxtel Media<\/a> is set for its biggest ever Summer of Cricket, with a record number of brands joining its broadcast lineup across the 2025\u201326 season.<\/p>\n

Returning sponsors include Toyota, McDonald\u2019s, Harvey Norman, Chemist Warehouse and Bunnings, alongside Ashley & Martin and Daikin for Test matches, HostPlus for The Ashes, and Youi and CBUS for the Big Bash League (BBL). New partners joining for the first time include BetR, Canadian Club and Westpac, while Aussie Broadband<\/a> and IG Markets will support The Ashes series.<\/p>\n

Running in parallel through October and November, the Women\u2019s Big Bash League (WBBL) has again drawn strong advertiser interest, with Toyota, McDonald\u2019s, Harvey Norman and Chemist Warehouse returning and new sponsors Westpac and CBUS joining the roster.<\/p>\n

Innovating with Fox Drone augmented reality<\/p>\n

The season will debut Fox Drone, a new augmented reality (AR) and extended reality (xR) system that enhances live coverage with aerial visuals and brand integration opportunities. The technology offers advertisers new ways to align with live match moments through interactive graphics and immersive brand placements.<\/p>\n

Combined with Foxtel\u2019s<\/a> talent lineup, in-depth coverage and production innovation, the platform positions Kayo Sports and Foxtel as unmissable summer destinations for fans and brands alike.<\/p>\n

Strong audiences and advertiser momentum<\/p>\n

Cricket remains one of Foxtel Group\u2019s<\/a> strongest performers, with total summer reach of 10.4 million across broadcast, streaming and venues. Across social channels, Foxtel Media reaches more than 22 million followers, with Kayo Sports delivering particularly strong engagement among the 18\u201324 demographic.<\/p>\n

This summer\u2019s coverage spans exclusive rights to the Men\u2019s T20I and ODI series against South Africa and India, The Men\u2019s Ashes, the Women\u2019s T20I and Test series, and both the Women\u2019s and Men\u2019s BBL. Coverage extends through to the Indian Premier League in March 2026.<\/p>\n

\u2018Unprecedented advertiser demand\u2019<\/p>\n

Nev Hasan, Chief Sales Officer, Foxtel Media<\/a>, said cricket continues to deliver unparalleled value for advertisers seeking high engagement and premium environments.<\/p>\n

\u201cCricket is a national summer obsession. Following last year\u2019s spectacular series against India, we\u2019re forecasting our biggest audiences yet,\u201d Hasan said. \u201cThe Ashes remains sport\u2019s most iconic contest, and after the dramatic 2\u20132 draw in the last series, we\u2019re expecting viewership to climb by 20 per cent, with a strong halo effect across all cricket coverage.\u201d<\/p>\n

Hasan added that FOX Cricket now accounts for 38 per cent of all summer viewing across Kayo Sports and Foxtel: \u201cWe\u2019ve seen unprecedented advertiser demand this season as clients look to align with Australia\u2019s biggest summer drawcard. It\u2019s shaping up to be a scorcher of a season, both for fans and sponsors.\u201d<\/p>\n

Audience insights and brand impact<\/p>\n

Foxtel Media\u2019s<\/a> research shows its platforms deliver 26 per cent more premium content and 28 per cent higher engagement than competitors, while maintaining just one-third of the advertising load. Data from CommBank IQ also revealed that Foxtel audiences spend significantly more over summer: 109 per cent more on entertainment, 91 per cent more on travel, 77 per cent more on health and 49 per cent more on retail.<\/p>\n

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report \u2013 delivered for free every morning to your inbox.<\/a><\/p>\n

Ashley & Martin<\/a>, Aussie Broadband<\/a>, BetR<\/a>, Bunnings<\/a>, Canadian Club<\/a>, CBUS<\/a>, Chemist Warehouse<\/a>, Daikin<\/a>, Foxtel Media<\/a>, Harvey Norman<\/a>, IG Markets<\/a>, McDonald\u2019s<\/a>, Nev Hasan<\/a>, The Ashes<\/a>, toyota<\/a>, westpac<\/a> \"MW <\/a>