{"id":214517,"date":"2025-10-15T05:55:11","date_gmt":"2025-10-15T05:55:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/214517\/"},"modified":"2025-10-15T05:55:11","modified_gmt":"2025-10-15T05:55:11","slug":"peter-clay-on-survey-6-and-the-one-stop-shop-that-is-smooth-fm","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/214517\/","title":{"rendered":"Peter Clay on Survey 6 and the ‘one stop shop’ that is Smooth FM"},"content":{"rendered":"

\"\"<\/p>\n

We\u2019ve all experienced them at one time or another. The office colleague who\u2019s a bit on the chatty side. Always up for a gasbag, often distracting us from the task at hand.\u00a0So it\u2019s hardly a surprise that Smooth FM is the radio station you\u2019ll often hear in the background at many workplaces.<\/p>\n

If Smooth\u2019s announcers were actual workmates, it\u2019s not hard to imagine they\u2019d be the kind who make the office a cruisy and more cohesive place.<\/p>\n

\u201cThey string the music and the actual feel of the station together really well, alongside our talented journalists who put together a really good news bulletin,\u201d says Smooth\u2019s Head of Programming Peter Clay.<\/p>\n

And it\u2019s for this reason that Clay likens Smooth to a one stop shop. The philosophy? Don\u2019t make listeners go anywhere else to find out information.<\/p>\n

Speaking to Radioinfo\u2019s Steve Ahern post GfK Survey 6,<\/a> Clay says \u201cYou\u2019ll know what\u2019s on in your local area. You\u2019ll know what is happening in the news and you\u2019ll sit there and you\u2019ll enjoy some great music.\u201d<\/p>\n

Clay says Survey 6 delivered a great set of numbers, both for the Smooth Network and NOVA Entertainment as a whole.<\/p>\n

Not only is Smooth a favourite listening destination for many, Clay points out it\u2019s also a popular second choice radio station.<\/p>\n

\u201cSo we know we get a lot of people from various radio stations. We also know that we pick up a lot during the Workday.\u201d<\/p>\n

Whilst shedding some listeners this survey, Smooth 95.3 is Sydney\u2019s #1 FM station with a 10.7 share and still the most listened to station in Australia with a cume of 1.379 million listeners.<\/p>\n

Clay says it\u2019s a case of swings and roundabouts.<\/p>\n

\u201cSmooth\u2019s had a fantastic year. We\u2019ve always been up at that top spot. Yes, we\u2019ve taken out the outright #1 position a few times.\u201d<\/p>\n

But he tips his hat to Sydney talk station 2GB.<\/p>\n

\u201cThere\u2019s a lot going on in the world right now. People might have just needed that little bit more in-depth information, which they sought out on GB.\u201d<\/p>\n

\u201cBut I\u2019m very happy to share that top spot with them. They\u2019re a great broadcasting team.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"We\u2019ve all experienced them at one time or another. The office colleague who\u2019s a bit on the chatty…\n","protected":false},"author":2,"featured_media":214518,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[64,63,134,136],"class_list":["post-214517","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-au","tag-australia","tag-entertainment","tag-music"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/214517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=214517"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/214517\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/214518"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=214517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=214517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=214517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}