DoubleVerify, a software platform that verifies media quality, optimises ad performance, and proves campaign outcomes,\u00a0 has expanded its integration with Microsoft Advertising to include additional measurement coverage for Audience ads across Microsoft properties and publisher partners, with support for in-market audiences. <\/p>\n
This expansion offers advertisers greater transparency and efficiency in their campaigns and lets them authenticate media quality across Microsoft\u2019s premium inventory. DV has also launched DV Campaign Automator to streamline campaign trafficking for brands and agencies using Audience ads\u2013display, native, and video ads powered by Microsoft AI and trusted data.<\/p>\n
\u201cWe are excited to build on our successful integration with Microsoft Advertising and expand our measurement solutions across the platform\u2019s proprietary inventory and data,\u201d said Mark Zagorski, CEO of DoubleVerify. \u201cThis release builds on DV\u2019s leadership in driving media effectiveness for advertisers, ensuring our clients can seamlessly measure campaign delivery, optimise their advertising efforts, and ultimately, drive superior business outcomes with Audience ads.\u201d<\/p>\n
With this release, brands can use DoubleVerify\u2019s measurement solutions across Microsoft properties (such as MSN, Outlook, and Microsoft Casual Games) and campaigns leveraging in-market audiences, the company\u2019s highly coveted proprietary data. DoubleVerify\u2019s media authentication capabilities include brand suitability, viewability, and invalid traffic\u2014all of which can be activated for Audience ads.<\/p>\n
In addition, DoubleVerify is launching DV Campaign Automator for Microsoft Advertising. DV Campaign Automator streamlines the entire campaign trafficking process\u2014from campaign creation and settings adjustments, to tag management, billing, and reporting\u2014removing manual, repetitive touchpoints that can impede campaign execution and performance. DV Campaign Automator will automate this process for Audience ads customers, ensuring faster execution and complete verification coverage for brands and agencies.<\/p>\n
\u201cThe extension of our integration with DoubleVerify, which includes enhanced third-party measurement and new trafficking capabilities, allows us to deliver additional insights to our shared clients for more successful campaigns,\u201d said Danielle McMeekin, VP, global performance sales at Microsoft Advertising. \u201cBy integrating DoubleVerify\u2019s capabilities, our clients benefit from a high level of transparency and effectiveness in their digital advertising.\u201d<\/p>\n
Audience ads support various ad formats, including display, native, and video ads, across Microsoft-owned and operated sites. It also extends its reach to third-party publishers, offering extensive coverage and diverse advertising opportunities. The solution helps marketers reach high-intent audiences across the web\u2014powered by Microsoft AI, trusted data, and visual formats that deliver performance with transparency and control.<\/p>\n
Advertisers can access detailed campaign metrics and insights through DV Pinnacle, DoubleVerify\u2019s unified service and analytics platform. This integration ensures a seamless experience for clients looking to maximise their digital advertising investments.<\/p>\n
DV\u2019s media verification products are built on the strength of the DV Media AdVantage Platform (MAP), a new framework that lets brands harness the power and synergy of DoubleVerify\u2019s vast capabilities, including core verification, AI-powered optimisation, and outcome measurement.<\/p>\n
DV MAP represents a milestone in DV\u2019s evolution, from media verification provider to full-spectrum media effectiveness platform. This transformation meets growing demand for transparency, efficiency, and accountability in digital advertising.<\/p>\n
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