{"id":217032,"date":"2025-10-16T05:38:14","date_gmt":"2025-10-16T05:38:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/217032\/"},"modified":"2025-10-16T05:38:14","modified_gmt":"2025-10-16T05:38:14","slug":"tennis-must-not-miss-its-opportunity-in-the-asia-pacific","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/217032\/","title":{"rendered":"Tennis must not miss its opportunity in the Asia Pacific"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/10\/05d1a2_e6929dd9ec2441e1b34cf7d08fddde68~mv2.jpg\" alt=\"Naomi Osaka interacts with the Wuhan crowd with a selfie. (Getty\/Wang He)\" style=\"width:100%;height:100%;object-fit:cover;object-position:50% 50%;max-width:100%\" data-pin-url=\"https:\/\/www.thefirstserve.com.au\/post\/tennis-must-not-miss-its-opportunity-in-the-asia-pacific\" data-pin-media=\"https:\/\/static.wixstatic.com\/media\/05d1a2_e6929dd9ec2441e1b34cf7d08fddde68~mv2.jpg\/v1\/fill\/w_734,h_490,al_c,lg_1,q_80\/05d1a2_e6929dd9ec2441e1b34cf7d08fddde68~mv2.jpg\" draggable=\"false\"\/><\/p>\n<p>Naomi Osaka interacts with the Wuhan crowd with a selfie. (Getty\/Wang He)<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-ck90s7988\">As the tennis world chases new riches in the Middle East, it&#8217;s the rest of Asia that deserves attention.<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-j5py3677\">The men&#8217;s circuit has just wrapped up its annual swing through Asia and is already heading back to its comfort zone: Europe.\u00a0<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-ty813751\">Across three short weeks (an extended one for Shanghai), we saw five tournaments \u2014 two 250s, two 500s, and a single Masters 1000.\u00a0<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-pk6si825\">All but one were held in mainland China, with Tokyo&#8217;s Japan Open the lone exception.\u00a0<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-fkw6k22233\">Shop with a 15% storewide discount code: SERVE15 &#8211; excludes clearance items, machines, court equipment and gift cards at\u00a0<a target=\"_blank\" href=\"http:\/\/www.tennisdirect.com.au\" rel=\"noopener nofollow\" class=\"aL8A4 _9-cXI\" data-hook=\"web-link\">www.tennisdirect.com.au<\/a><\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-39ced1045\">It feels less like a true venture into the region and more like a quick stopover before resuming business as usual.<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-f8lbk900\">The women&#8217;s side tells a different story.\u00a0<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-mpmzk974\">The WTA is halfway through a six-week run that includes ten tournaments plus the Billie Jean King Cup Finals.\u00a0<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-veem11121\">Five are in mainland China, two in Japan, and one each in Hong Kong, India, and South Korea.\u00a0<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-2k0071195\">It&#8217;s a striking difference between the two tours and represents the mixed approach the sport has taken to Asia.<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-m704c1343\">Outside the Middle East, tennis has always had an inconsistent relationship with the Asia Pacific.\u00a0<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-5kcw91417\">Beyond Australia and New Zealand, the region is littered with tournaments that came and went &#8211; flashes of interest that never quite stuck.<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-1teyv1491\">Indonesia hosted the Jakarta Open in the mid-1990s and even staged the 1994 ATP World Doubles Championships, where the Woodies lost a five-set thriller.\u00a0<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-pzi391566\">It also ran the WTA Danamon Open in the 90s and later the WTA Tournament of Champions in Bali, before both disappeared.<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-6bncn1640\">South Korea was once a regular stop on the ATP calendar through the 90s, before its tournament quietly disappeared. It returned briefly in 2022, only to vanish again a year later.<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-8dfru1715\">Singapore also played a key role in the region&#8217;s tennis past, hosting both ATP and WTA events through the 1990s. The men&#8217;s tour made a one-off comeback there in 2021 during the COVID season, while the women&#8217;s event finally returned in 2025 after years away.<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-wlmt81790\">Taiwan maintained a steady presence through the 1980s and 1990s with its own WTA tournament, but today sits at the lower-tier 125 level.<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-qbvnb1865\">India no longer has an ATP event, despite running one continuously from 1997 to 2023, first in Chennai and then Pune.\u00a0<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-8sbr81940\">Vietnam hosted a one-off ATP tournament in 2005 and still holds regular Challenger and ITF competitions, but has yet to lock in a permanent place on the main tour.<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-5v5dt2015\">Even Japan, Asia&#8217;s most established tennis nation, has seen events come and go over the years, from Osaka to Nagoya and Sapporo.<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-ws5qk2091\">A burgeoning market with players rising<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-13ug82165\">Despite that inconsistency, Asia keeps producing talent, with many players succeeding in the 21st century.\u00a0\u00a0<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-u8skw2239\">Li Na and Zheng Qinwen from China, Naomi Osaka and Kei Nishikori from Japan, Tamarine Tanasugarn and Paradorn Srichaphan from Thailand, Hyeon Chung from South Korea, Lu Yen-hsun and Hsieh Su-wei from Taiwan, and Sania Mirza from India have all carried the region proudly on the world stage.\u00a0<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-esj6k2313\">In doubles, players from the region have combined for 19 Grand Slam titles over the past 25 years.<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-3rief2387\">Now, there&#8217;s a new generation breaking through from countries that haven&#8217;t been seen at this level in years.<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-94fjp2461\">In the Philippines, 20-year-old Alexandra Eala is a game changer with 2025 being a breakout year.\u00a0<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-orffw2535\">In a giant-killing run, she defeated Iga Swiatek en route to the semi-finals of Miami, before following that up with a finals appearance at Eastbourne and an upset with over Clara Tauson at the US Open.\u00a0Eala has now risen from outside the Top 150 to No.54 in the world.<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-dm5y12898\">However, her biggest achievement may be making tennis front-page news in a country of 120 million that is basketball-mad.<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-5nupl2972\">In Indonesia, Janice Tjen&#8217;s 2025 US Open run ended a 20-year drought for her country.\u00a0<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-munkz3262\">Her win over Veronika Kudermetova saw her become the first Indonesian to win a Grand Slam match since Angelique Widjaja in 2003.\u00a0As such, she went on to reach the final of the WTA event in Sao Paulo and climb inside the top 100.\u00a0<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-cylxz4330\">It reignited belief in a nation of nearly 280 million people that hasn&#8217;t hosted a top-tier event in years. Her success is as much about pride as it is about points.<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-kxqn54403\"><a target=\"_blank\" href=\"https:\/\/www.thefirstserve.com.au\/copy-of-aussies-only-season-3\" rel=\"noopener noreferrer nofollow\" class=\"aL8A4 _9-cXI\" data-hook=\"web-link\">Beyond the Tramlines<\/a>\u00a0with Josh Heriot explores the journeys of people achieving great things in the world of tennis &#8211; The First Serve Podcasts<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-maj0l24484\">More history was made at the US Open on the men&#8217;s side, with 21-year-old Coleman Wong becoming the first player from Hong Kong to win a Grand Slam match in the Open era.\u00a0<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-6kpwc4476\">He&#8217;s a reminder that even smaller markets can produce world-class players when the pathway is viable.<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-ys5ow4549\">And in India, 17-year-old Manas Dhamne is emerging as one of the brightest young hopes on the men&#8217;s side \u2014 the second-highest ATP-ranked male under the age of 18 and has claimed two titles on the ITF circuit.\u00a0<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-wmfs85476\">Dhamne is the first glimpse of a new generation for a country of 1.4 billion, still waiting for its next singles star since Somdev Devvarman.<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-coe3p5551\">Beyond these breakthroughs, the potential across Southeast Asia in Thailand, Malaysia and even Vietnam, who with 100 million people and an expanding tennis culture, is ready for a bigger stage if given the chance.<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-0kj145625\">Eala, Tjen, Wong and Dhamne aren&#8217;t outliers in the sport; they&#8217;re signs of what tennis could be if the sport stopped treating Asia like an afterthought.<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-9hza55699\">The Asian Century tennis can&#8217;t afford to miss\u00a0<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-8h3o55773\">Asia isn&#8217;t the next big thing for tennis. It&#8217;s already here.<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-g109v5847\">From Tokyo to Jakarta, Bangkok to Manila, the game is growing and millions are tuning in.\u00a0<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-wawcj5921\">The region&#8217;s fan base is young, digital, and passionate, but outside China and Japan, the professional game barely touches down.<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-3yfj25995\">The Australian Open saw this coming years ago.\u00a0<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-zn9fc6069\">By branding itself as &#8220;The Grand Slam of Asia Pacific&#8221;, it positioned Melbourne as the region&#8217;s gateway.\u00a0<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-vadw36143\">Every January, fans from Asia attend the event, and many, many more watch it in a suitable time zone.\u00a0\u00a0<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-cd0pf6217\">It also provides an Asia-Pacific wildcard for a male and female player in the tournament.<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-lfvs26291\">Tennis Australia understood the opportunity and the risk if it didn&#8217;t embrace the region.\u00a0<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-b4l2w6438\">If the rest of the sport doesn&#8217;t follow, it risks being left behind.<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-9rw5i6366\">The sport wants to grow, but there&#8217;s no point in oversaturating the North American and European market.<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-e1a3e6513\">Between them, they already host the vast majority of the tour.\u00a0<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-s1tiv6587\">Asia, with more than four billion people, has barely a dozen combined. France alone has the same number of men&#8217;s events as all of Asia. That imbalance says everything about where tennis is stuck.<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-tve826661\">If the sport is serious about global growth, that has to change.\u00a0<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-2cdug6735\">Fans can&#8217;t connect to what they never see.\u00a0<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-7gawt6809\">Investment must come through visibility \u2014 more tournaments, more coverage, more chances for local fans to see the world&#8217;s best.\u00a0<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-bdec46883\">The calendar is packed, but the WTA has already shown that if there is a will, there is a way of extending their Asian swing.\u00a0<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-u3t3l6957\">It&#8217;s about adding balance and embracing the future.\u00a0<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-ufmho7031\">Are we really going to miss a few extra indoor tournaments in France or Austria if it means growing the game across half the world?<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-i7uny7105\">Tennis is perfectly placed for the Asian Century. The infrastructure exists, the appetite is huge, and the players are coming.\u00a0<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-fgjwe7179\">What&#8217;s needed now is patience, vision, and courage from the tours, federations, and players themselves to build something lasting.<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-iuvdl7253\">Asia is the biggest growth market in sport, and tennis already has a foothold.\u00a0<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-adi7j7327\">The question is whether it will stand its ground or pack its bags again too soon.<\/p>\n<p class=\"-kA22 pbpjT YY-zb _3DWex\" dir=\"auto\" id=\"viewer-u3mdj7547\">Brought to you by\u00a0HEAD, Your Game Is Their Game. Find all the latest\u00a0HEAD tennis, padel, pickleball and squash products now at\u00a0<a target=\"_blank\" href=\"http:\/\/www.head.com\" rel=\"noopener nofollow\" class=\"aL8A4 _9-cXI\" data-hook=\"web-link\">www.head.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Naomi Osaka interacts with the Wuhan crowd with a selfie. (Getty\/Wang He) As the tennis world chases new&hellip;\n","protected":false},"author":2,"featured_media":217033,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[565],"tags":[64,63,85,747],"class_list":{"0":"post-217032","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tennis","8":"tag-au","9":"tag-australia","10":"tag-sports","11":"tag-tennis"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/217032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=217032"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/217032\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/217033"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=217032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=217032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=217032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}