{"id":217282,"date":"2025-10-16T08:14:10","date_gmt":"2025-10-16T08:14:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/217282\/"},"modified":"2025-10-16T08:14:10","modified_gmt":"2025-10-16T08:14:10","slug":"apple-vice-president-responds-to-f1-broadcasting-rights-rumours-we-do-love-f1","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/217282\/","title":{"rendered":"Apple vice president responds to F1 broadcasting rights rumours: &#8220;We do love F1&#8221;"},"content":{"rendered":"<p>Apple senior vice president of services Eddy Cue has responded to the rumours about Apple acquiring the Formula 1 broadcasting rights in the United States during the Autosport Business Exchange New York.<\/p>\n<p>With the current deal with ESPN coming to a close at the end of 2025, the doors opened for other broadcasters to enter a bid as the Disney-owned broadcaster decided not to fight for a renewal. The rumoured deal for Apple is expected to be worth around $140million per year, which is substantially more than what ESPN is currently paying.<\/p>\n<p>&#8220;No,&#8221; Cue said with a smile when asked if there was anything he was ready to announce. &#8220;But we do love F1, we&#8217;ve done the movie and I&#8217;ve been a huge fan of F1 since I was a kid\u00a0\u2013 huge, huge fan,&#8221; he continued.<\/p>\n<p>This comes after the success of Apple original film\u00a0F1: The Movie, starring Brad Pitt and Damson Idris. The film, which was directed by Joseph Kosinski, produced by Jerry Bruckheimer, and featured seven-time champion <a href=\"https:\/\/www.autosport.com\/driver\/lewis-hamilton\/829181\/\" target=\"_blank\" rel=\"noopener nofollow\">Lewis Hamilton<\/a> as an executive producer, has achieved over $600million at the global box office since its release.<\/p>\n<p>&#8220;I think it started when I was about 10 years old,&#8221; Cue explained of his relationship with the championship. &#8220;I grew up in Miami, and when you were 10 years old, as old as I am, Formula 1 races were not on television here in the US, but I went to the library and I discovered this magazine called Autoweek.<\/p>\n<p>&#8220;And there was a page in Autoweek, and every one of their issues, the magazine came out weekly, and there was a page in there about F1. And so that&#8217;s how I discovered the sport.<\/p>\n<p>&#8220;I grew up always loving cars and Ferrari was really good at that time, so I was a big Ferrari fan because that&#8217;s what you read, and that&#8217;s how it all started. And over time, I was very lucky to be a part of&#8230; I&#8217;m on the board of Ferrari and we&#8217;ve been there for a long time.<\/p>\n<p>   <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/09\/tim-cook-and-eddy-cue-at-the-w.jpg\" alt=\"Tim Cook and Eddy Cue at the World Premiere of F1 The Movie\" width=\"1200\" height=\"800\" loading=\"lazy\"\/> <\/p>\n<p class=\"title\">Tim Cook and Eddy Cue at the World Premiere of F1 The Movie<\/p>\n<p class=\"photographer\">Photo by: Getty Images<\/p>\n<p>&#8220;And so I got the insider view of Formula 1 from that point of view. Then we had the opportunity to build a movie. I knew Lewis, having Lewis involved in the movie, I knew was going to make it really epic from a real point of view.<\/p>\n<p>&#8220;I think one of the challenges when you&#8217;re trying to do something like this is, how do you make it real? And one of the things that I don&#8217;t think people appreciate as much is what incredible athletes Formula 1 drivers are, what it takes to race. When you watch on television, it kind of looks like they&#8217;re&#8230; you can&#8217;t feel the g-force, you can&#8217;t do that.<\/p>\n<p>He added: &#8220;So we started working on technology with Formula 1 to put the cameras and the cars in the right place. So when you watch the movie, it feels like you&#8217;re actually in it, &#8216;what does it feel like to be in a Formula 1 car?&#8217;, I think it definitely did that.<\/p>\n<p>&#8220;The attention to detail in the movie is incredible, thanks to Lewis.\u00a0I always say everything that happened in that movie has happened in a race.<\/p>\n<p>&#8220;If you haven&#8217;t seen the movie, please go see it, but hopefully you have. It&#8217;s the biggest sport movie of all time, by the way, Brad Pitt&#8217;s biggest movie of all time.<\/p>\n<p>Read Also:<\/p>\n<p>&#8220;But there&#8217;s a scene in there at the end where there&#8217;s a red flag, he can win the race, and was like, &#8216;Oh, that&#8217;s crazy that would never happen&#8217;. Well, that&#8217;s how <a href=\"https:\/\/www.autosport.com\/driver\/max-verstappen\/829269\/\" target=\"_blank\" rel=\"noopener nofollow\">Max Verstappen<\/a> won a world championship.<\/p>\n<p>&#8220;I&#8217;ve had a lot of history with Formula 1, and Stefano [Domenicali], who&#8217;s the CEO of Formula 1, is a very, very dear friend. I knew him back when he was working at Ferrari and then later on at Lamborghini and now at Formula 1. So, I have a long history with him.&#8221;<\/p>\n<p>            We want to hear from you!<\/p>\n<p class=\"mt-auto\">Let us know what you would like to see from us in the future.<\/p>\n<p>            <a href=\"#\" class=\"ms-link text-link font-bold\">Take our survey<\/a><\/p>\n<p class=\"mt-1 font-info text-body\">&#8211; The Autosport.com Team<\/p>\n","protected":false},"excerpt":{"rendered":"Apple senior vice president of services Eddy Cue has responded to the rumours about Apple acquiring the Formula&hellip;\n","protected":false},"author":2,"featured_media":217283,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[132784,64,63,2331,817,813,816,85],"class_list":{"0":"post-217282","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-formula-1","8":"tag-apple-vice-president-responds-to-f1-broadcasting-rights-rumours-we-do-love-f1","9":"tag-au","10":"tag-australia","11":"tag-culture","12":"tag-f1","13":"tag-formula-1","14":"tag-formula1","15":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/217282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=217282"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/217282\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/217283"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=217282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=217282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=217282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}