{"id":218511,"date":"2025-10-16T19:58:07","date_gmt":"2025-10-16T19:58:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/218511\/"},"modified":"2025-10-16T19:58:07","modified_gmt":"2025-10-16T19:58:07","slug":"international-tennis-federation-set-for-rebrand-to-world-tennis-in-2026","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/218511\/","title":{"rendered":"International Tennis Federation set for rebrand to World Tennis in 2026"},"content":{"rendered":"<p><img decoding=\"async\" data-chromatic=\"ignore\" alt=\"ITF logo\" class=\"c-image\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/10\/K4KM2WDUBND6POHU236I3D2O34.jpg\"  width=\"800\" height=\"521\"\/>The International Tennis Federation will become World Tennis in 2026, following an overwhelming majority vote from its member associations. ITF <\/p>\n<p class=\"c-paragraph sections-leagues-and-governing-bodies \">The International Tennis Federation will become World Tennis in 2026, following an overwhelming majority vote from its member associations at the ITF Annual General Meeting today. The name change is designed to better reflect the organization\u2019s role as the sport\u2019s global governing body. The name change forms part of a gradual evolution of the organization\u2019s brand, which has progressed in recent years with the growth of sub-brands such as the World Tennis Tour and World Tennis Number. Founded as the International Lawn Tennis Federation in 1913, the organization became the International Tennis Federation in 1977. The ITF\u2019s trading name will be updated on Jan. 1, and the new World Tennis brand will be launched in summer 2026 as part of a phased rollout plan (ITF).<\/p>\n","protected":false},"excerpt":{"rendered":"The International Tennis Federation will become World Tennis in 2026, following an overwhelming majority vote from its member&hellip;\n","protected":false},"author":2,"featured_media":218512,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[565],"tags":[64,63,3389,85,747],"class_list":{"0":"post-218511","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tennis","8":"tag-au","9":"tag-australia","10":"tag-international","11":"tag-sports","12":"tag-tennis"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/218511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=218511"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/218511\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/218512"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=218511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=218511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=218511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}