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<\/p>\nGenerative AI content is rapidly transforming the internet, now making up an incredible 57 per cent of all online material. At Pinterest, we\u2019ve heard from our users: they want the creativity and inspiration they love, with the right mix of human and AI-generated content.<\/p>\n
That\u2019s why we\u2019re leading the way in giving users more control over their experience, launching new controls that allow users to decide whether they want to see more or less GenAI content in their feed.<\/p>\n
\u201cOur community is at the heart of everything we do,\u201d said Matt Madrigal, chief technology officer. \u201cWith our new GenAI controls, we\u2019re empowering people to personalise their Pinterest
experience more than ever\u2014striking the right balance between human creativity and AI innovation, and ensuring every feed truly reflects what inspires them most. \u201d<\/p>\n
The upgraded tuner is available across Android and desktop operating systems, and will roll out gradually across iOS over the following weeks.<\/p>\n
<\/p>\n
Tune to your taste<\/p>\n
Now, users can dial down the AI and add more of a human touch. Our updated tuner lets users see less GenAI content on eligible image Pins in certain categories that are highly prone to AI modification or generation, like beauty, art, fashion and home decor. We\u2019re always listening for feedback, so expect even more additions in the future.<\/p>\n
Users can manage these preferences in Settings by visiting \u201crefine your recommendations.\u201d From there, it\u2019s easy to adjust and see fewer GenAI images in each supported category.<\/p>\n
Alternatively, if users see a Pin that\u2019s not quite the aesthetic they\u2019re looking for, they can simply tap the three-dot overflow menu on the bottom right of a Pin and select a category. If a user changes their mind, they can adjust their selections at any time.<\/p>\n
Discover and explore how you want<\/p>\n
The upgraded tuner builds on our existing tools to provide Pinterest users with more transparency and control. Earlier this year, we introduced GenAI labels, which display a label on image Pins that we detect may have been generated or modified using GenAI. These labels will become more noticeable over the coming weeks, as we ramp up our detection tools. We\u2019ll keep iterating, introducing more GenAI features as we continue to improve the experience for our users<\/p>\n
Join more than 30,000 advertising industry experts<\/p>\n
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