{"id":220420,"date":"2025-10-17T14:33:14","date_gmt":"2025-10-17T14:33:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/220420\/"},"modified":"2025-10-17T14:33:14","modified_gmt":"2025-10-17T14:33:14","slug":"woolworths-shoppers-go-wild-for-new-1-60-coco-cola-alternative-with-cult-following-overseas","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/220420\/","title":{"rendered":"Woolworths shoppers go wild for new $1.60 Coco-Cola alternative with ‘cult’ following overseas"},"content":{"rendered":"

A $1.60 per serve sugar-free drink<\/a> has been causing chaos at Woolworths<\/a> for health-conscious Aussies<\/a>. Waterdrop<\/a> landed on supermarket shelves this month after already creating a “cult-like following” overseas.<\/p>\n

Waterdrop revealed to Yahoo Lifestyle that their product offers a plastic bottle-free and healthy alternative<\/a> to soft drinks. You simply drop a cube in a glass of water<\/a> to create a drink with vitamins, minerals and electrolytes<\/a>.<\/p>\n

Melbourne-based food reviewer Ange, who goes by @angeeats on TikTok, told Yahoo Lifestyle the popularity<\/a> stems from Australians’ desire to “consume healthy alternatives”<\/a>.<\/p>\n

“People are becoming more conscious about what they put into their body and want cleaner drinks<\/a>,” the 32-year-old said.<\/p>\n

Australians are recommended to be drinking over two litres of water a day<\/a>, which can be a struggle for some.<\/p>\n

\"Angelo<\/p>\n

Ange said his favourite flavour is cola, adding he thinks it’s great for hydration. Photo: Instagram\/angeeats<\/p>\n

Health Direct<\/a>, a government-funded health service, men need about 10 cups a day<\/a>, while women should have about eight cups<\/a>.<\/p>\n

Ange said he found Waterdrops<\/a> to be a “convenient solution<\/a> if you don\u2019t want to drink boring water<\/a>“, with 15 different flavours available.<\/p>\n

“I\u2019m a Cola guy and it\u2019s giving Pepsi vibes<\/a>,” he said.<\/p>\n

SHOP:<\/p>\n

“I\u2019m all for that \u2014 especially knowing that I\u2019m just drinking water<\/a>.”<\/p>\n

Managing director of Waterdrop Australia<\/a> Catherine Dix said the brand was tapping into a major wellness shift<\/a>.<\/p>\n

“Aussie consumer interest in functional hydration<\/a> and a changing focus towards sugar-free and alcohol-free drinks<\/a> is a trend that is clearly not going away,” she told Yahoo Lifestyle.<\/p>\n

But what about the price?<\/p>\n

A box of Waterdrops<\/a> retail for $17 a box \u2014 which could be enough to put some customers off.<\/p>\n

But Ange said he found the price<\/a> manageable.<\/p>\n

“To be honest it works out roughly to be about $1.59 per serve<\/a>,” he told Yahoo Lifestyle.<\/p>\n

“That\u2019s cheaper than buying your usual soft drink<\/a>, energy drink, cordial or Powerade\/Gatorade, so it\u2019s a no-brainer for me.”<\/p>\n

Dix agreed, noting a similar drinks<\/a> “from a servo” would be over $6 a bottle.<\/p>\n

\"Waterdrop<\/p>\n

Waterdrop has been flying off the shelves, but Woolworths says they are working to get more stock. Photo: Instagram\/waterdrop<\/p>\n

“If I could pay $20 for a 10-pack of Coke cans, or $17 for 12 Waterdrop servings \u2014 with no sugar, added vitamins and no single-use plastic \u2014 the choice is pretty obvious for my budget, my health and the environment,” she said.<\/p>\n

Dix said environmental positives<\/a> also had a big appeal for consumers.<\/p>\n

“Keeping a pack of Waterdrop <\/a>on hand with a refillable water bottle \u2014 which everyone carries these days anyway \u2014 just makes so much more sense and that\u2019s why we have such a huge fanbase,” she said.<\/p>\n

And it seems many Aussies agree.<\/p>\n

‘Hugely popular’: Waterdrops ‘sell out’ at Woolworths<\/p>\n

Waterdrop<\/a> have been rolled out to more than 900 Woolworths<\/a> stores across the country.<\/p>\n

However, customers have been struggling to find them on shelves<\/a>.<\/p>\n

That’s despite going to multiple supermarkets<\/a> in their search.<\/p>\n

“They don\u2019t seem to be available in northern NSW,” one frustrated shopper said.<\/p>\n

“Have been to three shops now and no sign of them<\/a>, and staff have no idea what I am even talking about.”<\/p>\n

A spokesperson for Woolworths<\/a> confirmed Waterdrops had been flying off the shelves<\/a>.<\/p>\n

“The Waterdrop<\/a> products are hugely popular<\/a> at the moment, and selling very quickly when new stock arrives,” the spokesperson told Yahoo Lifestyle.<\/p>\n

“We are working with the supplier to ensure we can keep up with the demand.”<\/p>\n

Shop the full Waterdrops range here<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"A $1.60 per serve sugar-free drink has been causing chaos at Woolworths for health-conscious Aussies. Waterdrop landed on…\n","protected":false},"author":2,"featured_media":220421,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[64,63,99,2429,134306,102,107255],"class_list":["post-220420","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-au","tag-australia","tag-business","tag-coca-cola","tag-glass-of-water","tag-woolworths","tag-yahoo-lifestyle"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/220420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=220420"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/220420\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/220421"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=220420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=220420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=220420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}