{"id":220641,"date":"2025-10-17T16:38:08","date_gmt":"2025-10-17T16:38:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/220641\/"},"modified":"2025-10-17T16:38:08","modified_gmt":"2025-10-17T16:38:08","slug":"revolve-teams-with-los-angeles-lakers-in-first-nba-partnership","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/220641\/","title":{"rendered":"Revolve Teams With Los Angeles Lakers in First NBA Partnership"},"content":{"rendered":"

\n\tRevolve<\/a> is stepping onto the court with the Los Angeles Lakers.\u00a0<\/a><\/p>\n

\n\tOn Friday, the team announced a multiyear sponsorship with the California-based retailer \u2014 Revolve\u2019s<\/a> first partnership with the NBA<\/a>.\u00a0<\/p>\n

\n\t\u201cWe are honored that Revolve<\/a> has selected the Lakers<\/a> for its inaugural sponsorship of an NBA<\/a> team and are thrilled to welcome the brand to the Lakers family,\u201d said Jill Snodgrass, Los Angeles Lakers vice president of corporate partnerships. \u201cBasketball exists beyond the court with influences throughout culture, and this collaboration recognizes the value of that intersection of sports and fashion.\u201d<\/p>\n

\n\tThe partnership will deliver \u201cengaging customer experiences\u201d aimed at multigenerational audiences, with a particular focus on Millennial and Gen Z consumers.<\/p>\n

\n\tFans can expect to see the collaboration come to life this season through in-arena signage, co-branded social media content across Lakers and Laker Girls channels and influencer engagement.<\/p>\n

\n\tRevolve said these activations would showcase its commitment to culture, highlighting the fashion retailer\u2019s focus on immersive experiences and social-driven collaborations.<\/p>\n

\n\t\u201cRevolve<\/a> is proud to announce our sponsorship with the Los Angeles Lakers, uniting fashion and sports through a dynamic, multiseason experience,\u201d said Michael Mente, cofounder and co-chief executive officer of the e-commerce company.<\/p>\n

\n\tThe partnership comes just one month after Revolve<\/a> teamed with the not-for-profit organization Cotton Incorporated<\/a> for its second pop-up \u2014 following last year\u2019s debut in Dallas \u2014 bringing The Cotton Shop to Nashville<\/a>.\u00a0<\/p>\n

\n\tThe activation spotlighted high-quality, sustainably sourced U.S. cotton and showcased how brands within Revolve\u2019s<\/a> portfolio interpret the material in distinctive ways. Some pieces were crafted entirely from cotton, while others incorporated innovative blends.<\/p>\n

\t\t\t\t\t\t\"The<\/p>\n

\t\t\t\t\tThe Cotton Shop by Revolve in Nashville.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Revolve<\/p>\n

\n\tBy aligning with both the NBA and Cotton Incorporated<\/a>, Revolve is working to strengthen its connection with consumers through experiential and purpose-driven initiatives that bridge culture, fashion and community engagement.<\/p>\n

\n\t\u201cThe [NBA partnership] celebrates our L.A. roots and reinforces Revolve\u2019s position at the center of culture as a leader in fashion retail dedicated to creating engaging experiences for our community,\u201d Mente said. Aissa Gerona, chief brand officer at Revolve, added that the company is \u201cevolving to really come to different places and see the opportunity for potential long-term, permanent physical retail spaces.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Revolve is stepping onto the court with the Los Angeles Lakers.\u00a0 On Friday, the team announced a multiyear…\n","protected":false},"author":2,"featured_media":220642,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[557],"tags":[64,63,134380,590,134381,85],"class_list":{"0":"post-220641","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nba","8":"tag-au","9":"tag-australia","10":"tag-cotton-incorporated","11":"tag-nba","12":"tag-revolve","13":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/220641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=220641"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/220641\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/220642"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=220641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=220641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=220641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}