{"id":223433,"date":"2025-10-18T19:37:12","date_gmt":"2025-10-18T19:37:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/223433\/"},"modified":"2025-10-18T19:37:12","modified_gmt":"2025-10-18T19:37:12","slug":"edward-jones-bets-on-financial-planning","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/223433\/","title":{"rendered":"Edward Jones bets on financial planning"},"content":{"rendered":"<p>Now, the wholly-owned subsidiary of Edward D. Jones &amp; Co. is doubling down on planning.<\/p>\n<p>\u201cOur biggest bet is on financial planning being the core of our value proposition, said Scott Sullivan, principal, Canadian business segment leader in an interview with us on Thursday.<\/p>\n<p>Edward Jones is in the midst of a cross-Canada rollout of Conquest Planning\u2019s enterprise technology platform.<\/p>\n<p>\u201cWe are a planning firm already,\u201d Sullivan said. \u201cWe\u2019ll be even more so once people have some time to get used to the tools and apply them in their conversations with clients and their families.\u201d<\/p>\n<p>Julie Petrera, director of financial planning at Edward Jones said the shift aligns with the industry\u2019s move from \u201ca very transactional business, leading with product and sales, toward delivering comprehensive planning.\u201d<\/p>\n<p>The strategy makes sense. Given criticisms Edward Jones has faced on its <a href=\"https:\/\/milliondollarjourney.com\/edward-jones-review.htm\" target=\"_blank\" rel=\"noopener nofollow\">fee structure<\/a>, the firm is not well positioned to compete with larger brokerage firms. Its challenge will be to provide the kind of high-touch service leadership is describing while navigating the demands of total cost reporting.<\/p>\n<p>One aspect of the Edward Jones approach that may deliver it an advantage is its willingness to serve younger clients, in the hopes of building long-term relationships that will turn more profitable in time.<\/p>\n<p>Sullivan said the firm\u2019s target is affluent and emerging affluent Canadians.<\/p>\n<p>\u201cIdeally, we get them a bit younger, on the cusp of having more complex needs,\u201d he said. \u201cI think our average client acquisition is 47 years old right now \u2014 our average client would still be north of that. So, we\u2019re looking to get a bit younger in terms of who we bring on board.\u201d<\/p>\n<p>Sullivan continued, \u201cWe think there should be a democratization of advice. We think there should be access to human advice, no matter where you are. That\u2019s why you\u2019ll find we\u2019re in big and small towns all over Canada.\u201d<\/p>\n<p>The firm offers family-friendly pricing, which he hopes will encourage \u201cconversation with younger clients,\u201d he said. \u201cWe don\u2019t have shareholders that we have to satisfy on a quarterly basis, which means we can take a longer-term view with these relationships. We know it will be beneficial to everyone in the end if you have those conversations early. Even if you\u2019re not making as much money off them early on, you\u2019re setting the foundation for the future.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Now, the wholly-owned subsidiary of Edward D. Jones &amp; Co. is doubling down on planning. \u201cOur biggest bet&hellip;\n","protected":false},"author":2,"featured_media":223434,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[64,63,99,186,184,185],"class_list":{"0":"post-223433","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-personal-finance","8":"tag-au","9":"tag-australia","10":"tag-business","11":"tag-finance","12":"tag-personal-finance","13":"tag-personalfinance"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/223433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=223433"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/223433\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/223434"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=223433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=223433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=223433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}