{"id":223726,"date":"2025-10-18T22:26:13","date_gmt":"2025-10-18T22:26:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/223726\/"},"modified":"2025-10-18T22:26:13","modified_gmt":"2025-10-18T22:26:13","slug":"social-media-promotion-of-raw-milk-misleading-and-dangerous","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/223726\/","title":{"rendered":"Social media promotion of raw milk &#8216;misleading and dangerous&#8217;"},"content":{"rendered":"<p class=\"paragraph_paragraph__iYReA\">Public health experts are sounding the alarm about online content creators sharing misinformation about raw milk and spruiking it as a health food.\u00a0<\/p>\n<p class=\"paragraph_paragraph__iYReA\">It is illegal to sell raw or unpasteurised milk for human consumption in Australia because it may contain harmful pathogens.\u00a0<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Pasteurisation is a specific heat treatment process used to kill bacteria such as E.coli, salmonella and listeria.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">In the US state of Florida, 21 people became sick from campylobacter and E.coli and seven were hospitalised in August, after consuming raw milk from the same dairy.\u00a0<\/p>\n<p class=\"paragraph_paragraph__iYReA\">The state&#8217;s health department issued a statement warning people about concerning sanitation practices at the farm, and of the potentially severe illness that could occur as a result of consuming unpasteurised milk.\u00a0<\/p>\n<p class=\"paragraph_paragraph__iYReA\">In 2014, a coroner found <a class=\"Link_link__kR0xA Link_link__5eL5m ScreenReaderOnly_srLinkHint__OysWz Link_showVisited__C1Fea Link_showFocus__ALyv2\" href=\"https:\/\/www.abc.net.au\/news\/2014-12-11\/raw-milk-company-defends-product-after-3yos-death\/5959246\" data-component=\"Link\" data-uri=\"coremedia:\/\/article\/5959246\" rel=\"nofollow noopener\" target=\"_blank\">raw milk the &#8220;likely&#8221; cause of the death of a three-year-old boy<\/a> in Victoria, although that finding has been <a class=\"Link_link__kR0xA Link_link__5eL5m ScreenReaderOnly_srLinkHint__OysWz Link_showVisited__C1Fea Link_showFocus__ALyv2\" href=\"https:\/\/www.abc.net.au\/news\/2020-06-06\/a-toddler-died-after-drinking-it-now-raw-milk-advocates-want-it\/12311668\" data-component=\"Link\" data-uri=\"coremedia:\/\/article\/12311668\" rel=\"nofollow noopener\" target=\"_blank\">contested by raw milk advocates.<\/a><\/p>\n<p class=\"paragraph_paragraph__iYReA\">In that case, the child had consumed raw milk sold as &#8220;bath milk&#8221;.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Bath milk is labelled &#8220;not for human consumption&#8221; and is stocked in health food stores and independent grocers across Australia.<\/p>\n<p><img decoding=\"async\" alt=\"A man wearing a bandana and a grey singlet sits cross legged on the floor.\" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/10\/8f61bc1abb20856b01ad0c11e8594083\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">Adam Strupek is a Brisbane-based holistic health and wellness advocate. (Supplied)<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Adam Strupek runs wellness retreats in Brisbane, and purchases bath milk for consumption.\u00a0<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;It is illegal to sell raw milk for human consumption, but it&#8217;s not illegal to drink the bath milk itself,&#8221; Mr Strupek said.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">He was fed raw dairy as a child and rediscovered it on social media as an adult.<\/p>\n<p>Misinformation spread online<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Mr Strupek said while pasteurisation could kill harmful bacteria, he believed it could also reduce other nutrients.\u00a0<\/p>\n<p class=\"paragraph_paragraph__iYReA\">However, Deakin University lecturer Emily Denniss, who specialises in public health nutrition, disagreed.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Mr Strupek also claimed lactase, a digestive enzyme that assists with the digestion of milk, was destroyed by pasteurisation.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Dr Denniss said there was no lactase present in raw or pasteurised milk.<\/p>\n<p><img decoding=\"async\" alt=\"A woman with dark hair, wearing a white shirt, standing in from of some trees.\" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/10\/9e5aebfa5c1d0b9665bed1e68fa618c0\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">Emily Denniss is a nutritionist who specialises in health and nutrition communication. (Supplied)<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Dr Denniss is also concerned about the broader public health implications of diet trends and misinformation being shared on social media.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">She said while it was impossible to quantify the number of people drinking raw milk, the promotion via social media was a growing trend.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;It&#8217;s part of a bigger, more worrying trend of wellness influencers and other voices on social media thinking they have the credibility and authority to be undermining years of scientific research,&#8221; she said.<\/p>\n<p>&#8220;Misinformation and conspiracy theories can really undermine the public&#8217;s trust in credible voices.&#8221;Food standards important<\/p>\n<p class=\"paragraph_paragraph__iYReA\">CSIRO food microbiologist Cathy McAuley said she was dismayed by the raw milk trend.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">She said it was possible for diseases to be passed on through the cow, but also the environment in which the milk was obtained, making pasteurisation essential.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;There is bacteria in soil, water and faeces. If this gets on to the cow, it can get into the milk,&#8221; she said.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Stuart Johnson, a WA-based board member of the Dairy Industry Association of Australia, said he had spoken to a number of dairy producers looking into selling bath milk.<\/p>\n<p><img decoding=\"async\" alt=\"A man in a white shirt with grey hair and a grey beard looks at the camera.\" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/10\/9ced29edc32cad85d554f93995e9c918\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">Stuart Johnson believes farmers can make profits in less dangerous ways. (Supplied: Stuart Johnson)<\/p>\n<p class=\"paragraph_paragraph__iYReA\">He said the interest came from farmers who wanted to safeguard their income due to a tight dairy industry.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;They think they could sell it for a premium price, and I always say to them, &#8216;Do you want to be the one to meet the mother of the child who fell sick, or worse?'&#8221; Mr Johnson said.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">WA Farmers Federation president Steve McGuire said WA dairy farmers &#8220;produce milk to the highest quality and hygiene standards&#8221;.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;However, in line with Australian food safety standards, milk is pasteurised so that Australians can purchase it with confidence, knowing it is safe to drink.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"Public health experts are sounding the alarm about online content creators sharing misinformation about raw milk and spruiking&hellip;\n","protected":false},"author":2,"featured_media":223727,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[64,63,135798,99,135799,135803,135801,135802,135796,135800,135795,135797],"class_list":["post-223726","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-au","tag-australia","tag-bath-milk","tag-business","tag-cosmetic-milk","tag-dairy-industry-association-of-australia","tag-milk-health-risks","tag-milk-health-safety","tag-raw-milk","tag-social-media-misinformation","tag-social-media-trends","tag-unpasteurised-milk"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/223726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=223726"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/223726\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/223727"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=223726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=223726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=223726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}