{"id":224283,"date":"2025-10-19T04:00:16","date_gmt":"2025-10-19T04:00:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/224283\/"},"modified":"2025-10-19T04:00:16","modified_gmt":"2025-10-19T04:00:16","slug":"afl-clubs-loyalty-myth-destroyed-during-brutal-trade-period","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/224283\/","title":{"rendered":"AFL clubs\u2019 loyalty myth destroyed during brutal trade period"},"content":{"rendered":"<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">COMMENT<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\"><a class=\"css-1lg16vp-StyledTextLink ezegcyi0\" data-link-type=\"article-inline\" target=\"_blank\" href=\"https:\/\/7news.com.au\/sport\/afl\" rel=\"nofollow noopener\">AFL<\/a> clubs demand it. They want it from their fans, they want it from their players, and their faceless unsung heroes from behind-the-scenes who have been with them for years.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">But \u2014 as this year\u2019s <a class=\"css-1lg16vp-StyledTextLink ezegcyi0\" data-link-type=\"article-inline\" target=\"_blank\" href=\"https:\/\/7news.com.au\/sport\/afl-trades\" rel=\"nofollow noopener\">trade period<\/a> has just told us with a rather large and nasty exclamation mark \u2014 AFL loyalty can become a flimsy, disposable word very quickly in the world of the league\u2019s clubs.<\/p>\n<p class=\"css-178igh4-StyledParagraph e1s06mna1\">Know the news with the 7NEWS app: <a class=\"css-cvgehw-StyledContextualLink e1s06mna0\" href=\"https:\/\/7news.com.au\/app?utm_source=7NEWS&amp;utm_medium=contextual-link-app&amp;utm_campaign=7news-app\" target=\"_blank\" rel=\"nofollow noopener\">Download today <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/7news.com.au\/static\/media\/right-red-arrow.92bca5db.svg\" alt=\"Download today\" height=\"14\" width=\"20\"\/><\/a><\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">Loyalty is the pitch to get the fans to sign memberships year after year after year &#8230;<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">\u201cDo it for the jumper\u201d is the pitch for the players to be proud of their clubs and what they stand for ahead of the big game.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">And players are also fed the line that there is something \u201cspecial\u201d about being a one-club player &#8230; a club great, a \u201cloyal\u201d servant.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/10\/8312bdaecdb1563f491a37d2d93e420e141d08da.jpg\" alt=\"Former Carlton stars Tom De Koning and Jack Silvagni are now happy Saints.\" class=\"css-16r7l45-StyledImage en5ut4d0\" loading=\"lazy\"\/>Former Carlton stars Tom De Koning and Jack Silvagni are now happy Saints. Credit: @saints.com.au<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">Of course, loyalty implies so much more, too. Loyal people have solid values, good character, they are dependable, honest.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">And with loyalty comes love and yes, you, the fan, love your club so much.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">After all, the clubs tell us we are part of the family, and we embrace the history, the future, the heroes, the legends.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">But what it is really all about? Does loyalty actually have any real relevance in this cut-throat environment?<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">This year we had three club captains Zach Merrett, Oscar Allen, Jy Simpkin saying enough with the loyalty BS &#8230;. \u2018I want out\u2019.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">Meanwhile, another captain Jack Steele \u2014 who actually confessed his love to the club \u2014 was asked to leave against his will.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">Steele played through the tough times at the Saints. Watched as coaches came and went. And now, like a loyal servant, wanted to play his role &#8230; and just maybe enjoy the good times.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">But no &#8230; after nine loyal years, Steele was suddenly asked to go away as the club brought in new stars on big money.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">So what are fans meant to think when skippers don\u2019t want to be loyal to their clubs?<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">Or indeed, when clubs don\u2019t want to be loyal to their skippers?<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">And if captains wanting to walk away from their beloved (or not so beloved) clubs doesn\u2019t expose the loyalty myth, what about club royalty?<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">Jack Silvagni\u2019s history with Carlton goes back generations.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">Jack\u2019s grandfather, Sergio, is a former Carlton captain and dual premiership player. And his father, Stephen, is also a club legend, the club\u2019s greatest full-back of all time, a five-time All-Australian and a dual premiership hero for the Blues.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">But, even with all that connection and all that history, navy blue blood coursing through his veins, Jack walked out on the Blues and will wear St Kilda colours next year.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">The Silvagni family loyalty to Carlton, that goes way to the 1960s, is now completely severed &#8230; the cord brutally cut.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">As for Melbourne, the holy trinity behind that drought-breaking premiership just a handful of years ago was Max Gawn, Christian Petracca and Clayton Oliver.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">And didn\u2019t Melbourne love them &#8230;<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">In 2021 Petracca signed a huge seven-year contract extension, the same year he became Melbourne\u2019s first Norm Smith medallist.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">\u201cTrac to stay a Demon for life,\u201d was Melbourne\u2019s headline when announcing that news with eternal love, loads of cash and loyalty everywhere.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">And in 2022 (a year after the flag) Oliver, a four-time best-and-fairest winner, a three-time All-Australian, also signed a massive seven-year contract extension, again sealed with a kiss.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">The family would be united, loyal, for a long, long time.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">But then Oliver suddenly had some behavioural issues, some ugly headlines followed, and love and loyalty changed.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">Despite that contract, he was asked to look elsewhere this year. Oliver was now a big-money problem for them &#8230; the love was gone.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">As for Petracca his loyalty and love ran out when the club mishandled his horrible injuries in the King\u2019s Birthday clash last year.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">Or what about Sydney\u2019s Will Hayward?<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">He was a free agent last year but pledged his loyalty to the Swans and signed a five-year contract, all in good faith.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">But just 12 months later, the club taps him on the shoulder and says, Mate, we\u2019d really like it if you could go away &#8230; we\u2019ve found someone else.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">The reality is, rightly or wrongly, \u2018loyalty\u2019 is just a term used when it\u2019s convenient.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">In fact, Oliver summed it up perfectly when he was stopped by Channel 7 cameras while taking a tour of the Giants\u2019 facilities.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">Asked if he was frustrated about being asked to leave Melbourne, Oliver found the perfect word for it all &#8230;. and it wasn\u2019t loyalty.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">\u201cFrustrating? Nah, it\u2019s business, mate, isn\u2019t it?\u201d he said.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">Well done, Clayton, nailed it.<\/p>\n<p><a class=\"css-6fiqrm-StyledLinkWrapper e1y7kr221\" href=\"https:\/\/7news.com.au\/sport\/afl\/st-kilda-coach-ross-lyon-shuts-down-press-conference-after-questions-about-leek-aleer-trade-backflip-c-20365532\" rel=\"nofollow noopener\" target=\"_blank\"><\/p>\n<p>Ross Lyon shuts down press conference after objecting to one word<\/p>\n<p class=\"css-xp0jgm-StyledTimeToRead e1y7kr223\">2 min read<\/p>\n<p><\/a><a class=\"css-6fiqrm-StyledLinkWrapper e1y7kr221\" href=\"https:\/\/7news.com.au\/sport\/afl\/hawthorn-star-jack-ginnivan-emotional-after-good-mate-changkuoth-jiath-gets-traded-to-melbourne-c-20366063\" rel=\"nofollow noopener\" target=\"_blank\"><\/p>\n<p>Jack Ginnivan drops emotional statement after sad day<\/p>\n<p class=\"css-xp0jgm-StyledTimeToRead e1y7kr223\">2 min read<\/p>\n<p><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"COMMENT AFL clubs demand it. They want it from their fans, they want it from their players, and&hellip;\n","protected":false},"author":2,"featured_media":224284,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[560],"tags":[638,64,63,55,639,588,85],"class_list":{"0":"post-224283","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-afl","8":"tag-afl","9":"tag-au","10":"tag-australia","11":"tag-australian-football-league","12":"tag-australianfootballleague","13":"tag-sport","14":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/224283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=224283"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/224283\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/224284"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=224283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=224283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=224283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}