{"id":228328,"date":"2025-10-20T20:57:11","date_gmt":"2025-10-20T20:57:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/228328\/"},"modified":"2025-10-20T20:57:11","modified_gmt":"2025-10-20T20:57:11","slug":"major-changes-coming-to-myer-one-loyalty-program","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/228328\/","title":{"rendered":"Major changes coming to Myer One loyalty program"},"content":{"rendered":"<p>Myer has overhauled its loyalty program, touting the changes as the \ufeffbiggest expansion of the rewards scheme in more than 20 years.<\/p>\n<p>The department store has brought on new retail partners and unveiled new perks in a bid to retain and attract customers as competitors bolster their offerings.<\/p>\n<p>The Myer One loyalty program currently has 4.7 million active members after more than 825,000 people joined the program in the last financial year.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/10\/https:\/\/prod.static9.net.au\/fs\/9645aa1e-79b1-4456-8d4f-cba01975517b.jpeg\"   alt=\"Department store Myer has overhauled its loyalty program, touting the changes as the &#xFEFF;biggest expansion of the rewards scheme in more than 20 years.\"\/>Department store Myer has overhauled its loyalty program, touting the changes as the \ufeffbiggest expansion of the rewards scheme in more than 20 years. (Getty)<\/p>\n<p>More than 50 per cent of new members are under the age of 35.<\/p>\n<p>\ufeffFrom November, loyalty program members will be able to earn at least one point from every dollar spent at Dan Murphy&#8217;s, Door Dash, Pet Barn, MyCar and Lvly by linking their Visa or Mastercard on the Myer Pne app.<\/p>\n<p>The department store will also allow customers to redeem rewards quicker, with members able to use $10 rewards 24 hours after earning credits rather at the end of each quarter\ufeff.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/10\/https:\/\/prod.static9.net.au\/fs\/7ec97556-acc1-4924-a014-56696df7d7cc.jpeg\"   alt=\"The changes are being spearheaded by executive chair &#xFEFF;Olivia Wirth, who previously ran the highly successful Qantas Frequent Flyer program.\"\/>The changes are being spearheaded by executive chair \ufeffOlivia Wirth, who previously ran the highly successful Qantas Frequent Flyer program. (Louie Douvis)<\/p>\n<p>Silver, gold and platinum members will also be offered complimentary beauty boxes with gifts from Australian and international brands.<\/p>\n<p>The changes are being spearheaded by executive chair \ufeffOlivia Wirth, who previously ran the Qantas Frequent Flyer program.<\/p>\n<p>&#8220;Almost 80 per cent of all sales made in Myer are linked to a Myer One member, so we know the program resonates with our loyal customers and we expect these changes will grow members and engagement,&#8221; she said.<\/p>\n<p>Earlier this year, Just Group closed its loyalty program as the company merged with Myer.<\/p>\n<p>Loyalty club members with Dotti, Jacqui E, Jay Jays, Just Jeans and Portmans were invited to join the Myer One program in August.<\/p>\n<p>The revamped Myer loyalty program comes after retail competitor David Jones announced a loyalty program partnership with Qantas.<\/p>\n","protected":false},"excerpt":{"rendered":"Myer has overhauled its loyalty program, touting the changes as the \ufeffbiggest expansion of the rewards scheme in&hellip;\n","protected":false},"author":2,"featured_media":228329,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[43,44,41,39,42,40],"class_list":["post-228328","post","type-post","status-publish","format-standard","has-post-thumbnail","category-headlines","tag-headlines","tag-news","tag-top-news","tag-top-stories","tag-topnews","tag-topstories"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/228328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=228328"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/228328\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/228329"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=228328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=228328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=228328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}