{"id":22853,"date":"2025-07-26T05:25:08","date_gmt":"2025-07-26T05:25:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/22853\/"},"modified":"2025-07-26T05:25:08","modified_gmt":"2025-07-26T05:25:08","slug":"netflixs-adam-sandler-sequel-had-big-marketing-moves","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/22853\/","title":{"rendered":"Netflix’s Adam Sandler Sequel Had Big Marketing Moves"},"content":{"rendered":"

\n\tWith Friday\u2019s streaming launch of Adam Sandler<\/a>\u2018s comedy sequel Happy Gilmore<\/a> 2, Netflix<\/a> has made sure to tap the movie into the public consciousness. <\/p>\n

\n\tEver since Netflix confirmed last year that it was making a sequel to Adam Sandler\u2019s popular 1996 feature, Happy Gilmore, fans have been eagerly awaiting the follow-up. Director Kyle Newacheck<\/a>\u2018s new film sees Sandler reprise his role as an unlikely golfer known for his long drives. Bad Bunny, Benny Safdie and Haley Joel Osment are among the cast additions alongside returning stars Christopher McDonald<\/a>, Julie Bowen and Ben Stiller.<\/p>\n

\n\tEven before the trailer dropped in May<\/a>, the film\u2019s marketing had kicked into gear, with McDonald appearing in character as cocky golfer Shooter McGavin at the WM Phoenix Open golf tournament months prior. Then, the trailer\u2019s release proved to be a big success, according to the streamer.<\/p>\n

\n\t\u201cPeople love the original movie,\u201d Netflix content chief Bela Bajaria<\/a> told the audience during the film\u2019s premiere at New York\u2019s Lincoln Center. \u201cWhen we released the trailer, fans went nuts. It\u2019s the best trailer performance we\u2019ve had for any Netflix film.\u201d<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tChristopher McDonald (left) as Shooter McGavin and Adam Sandler as Happy Gilmore in Happy Gilmore 2<\/a>. <\/p>\n

\t\t\t\t\t\t\t\t\tScott Yamano\/Netflix<\/p>\n

\n\tAs The Hollywood Reporter previously reported, Netflix capitalized on this momentum with moves including brand partnerships<\/a> with U.S. Bank, Callaway, Topgolf and Subway, with the latter featuring prominently in both movies. The ads for Subway center on McDonald, who is also the face of the sandwich spot\u2019s Happy Gilmore meal. <\/p>\n

\n\t\u201cSubway was a big part of the first one, and so they stepped up and wanted to be in the second one as well,\u201d McDonald recently told THR. \u201cLuckily, we had some great writers from the\u00a0Happy Gilmore\u00a0camp who gave me some really fun lines.\u201d <\/p>\n

\n\tOther unique methods of spreading awareness for Happy Gilmore 2 included transforming the iconic Times Square ball into a golf ball with the titular character\u2019s likeness. Additionally, Sandler appeared in character at last month\u2019s NHL Draft to announce the pick for Happy\u2019s favorite hockey team, the Boston Bruins, and the star even had his own category on Jeopardy! this week. <\/p>\n

\n\t\u201cCapturing the tone of the iconic first film and preparing fans for the next chapter is a lotta pressure,\u201d says Netflix vp of films marketing Jonathan Helfgot. \u201cYou gotta harness the good ideas, block out the bad. Harness. Good. Block. Bad.\u201d<\/p>\n

\n\tThe exec adds, \u201cIn all seriousness, Happy is the ultimate disruptor, and it was so much fun to push the limits on this campaign in his style. You could feel the excitement growing with every beat, and it won\u2019t stop now that we\u2019ve released. We can\u2019t wait to celebrate fans\u2019 new cult-favorite moments every step of the way.\u201d<\/p>\n

\n\tIndeed, the excitement does continue, with Netflix announcing Friday that easter-egg video game Happy Gilmore: Golf Mayhem \u201998 Demo is now available to members on eligible TVs and Netflix.com. The retro game allows fans to golf, square off against familiar foes and generally cause mayhem. It\u2019s enough to send Happy Gilmore to his happy place.<\/p>\n","protected":false},"excerpt":{"rendered":"With Friday\u2019s streaming launch of Adam Sandler\u2018s comedy sequel Happy Gilmore 2, Netflix has made sure to tap…\n","protected":false},"author":2,"featured_media":22854,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[19754,64,63,23010,19756,134,17785,17788,23011,344,435,3975],"class_list":{"0":"post-22853","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-movies","8":"tag-adam-sandler","9":"tag-au","10":"tag-australia","11":"tag-bela-bajaria","12":"tag-christopher-mcdonald","13":"tag-entertainment","14":"tag-happy-gilmore","15":"tag-happy-gilmore-2","16":"tag-kyle-newacheck","17":"tag-movies","18":"tag-netflix","19":"tag-video-games"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/22853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=22853"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/22853\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/22854"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=22853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=22853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=22853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}