{"id":232279,"date":"2025-10-22T10:57:15","date_gmt":"2025-10-22T10:57:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/232279\/"},"modified":"2025-10-22T10:57:15","modified_gmt":"2025-10-22T10:57:15","slug":"netflix-is-planning-on-making-kpop-demon-hunters-its-star-wars-merchandising-machine","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/232279\/","title":{"rendered":"Netflix Is Planning on Making ‘KPop Demon Hunters’ Its ‘Star Wars’ Merchandising Machine"},"content":{"rendered":"

Harkening back to the Star Wars pre-order cardboard days, Netflix<\/a> is playing catch-up by making sales for KPop Demon Hunters<\/a> toys and merch available before the actual products are ready.<\/p>\n

Netflix has announced partnerships with Hasbro and Mattel in response to the massive demand from the fans for KPop Demon Hunters<\/a> toys. Projected to roll out starting spring 2026, there will be a range of global products, including collectibles, games, and role-play products that will bring the world of Huntr\/x and the Saja Boys to the homes of fans eagerly wanting to add their favorite characters to their toy troves.<\/p>\n

Mattel\u2019s KPop partnership with Netflix will feature dolls, action figures, accessories, collectibles, and playsets. We\u2019re already imagining a concert playset with action figures. There will also be collabs with Mattel\u2019s co-brands, which could mean Little People figures for the littlest of Huntr\/x fans. But the fan age range is truly from baby to adult, because while I want toys for my little one, I also want the Mattel Creations three-pack of Huntr\/x dolls for myself that was announced just today.<\/p>\n

The deluxe fashion dolls, which have yet to actually be revealed, feature Rumi, Mira, and Zoe in their showstopping finale performance looks\u2014and yet I\u2019ve never clicked faster on a pre-order page<\/a>\u00a0ahead of the sale going live November 12.<\/p>\n

\"Kpop\u00a9 Hasbro <\/p>\n

The Hasbro-Netflix KPop partnership is also gearing up to be expansive and filled with must-haves. Plushes stood out to us immediately\u2014we need high-quality Derpy tigers!\u2014and there will also be youth electronics and role-play options tying in with Hasbro Games, Wizards of the Coast, and Nerf. Please, please make Nerf versions of the amazing Huntr\/x demon-fighting weapons. And maybe a\u00a0Magic secret lair, considering Wizards of the Coast has already done ones for Post Malone and Hatsune Miku.<\/p>\n

Hasbro\u2019s early drop announcement is a card-based variation on Monopoly, Monopoly Deal: KPop Demon Hunters, which is already available for pre-order on Amazon<\/a>, Target<\/a> and Walmart<\/a>, with orders shipping January 1, 2026.<\/p>\n

KPop Demon Hunters products from Mattel and Hasbro will be available to retailers by spring 2026 and continue arriving through the rest of the year. That means they won\u2019t arrive in time for this year\u2019s holiday gift-giving, but you could print out pre-order confirmations to stuff into stockings in the meantime: \u201cIOU the Huntr\/x Dolls. Love, Santa.\u201d<\/p>\n

Want more io9 news? Check out when to expect the latest Marvel<\/a>, Star Wars<\/a>, and Star Trek<\/a> releases, what\u2019s next for the DC Universe on film and TV<\/a>, and everything you need to know about the future of Doctor Who<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Harkening back to the Star Wars pre-order cardboard days, Netflix is playing catch-up by making sales for KPop…\n","protected":false},"author":2,"featured_media":232280,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[64,63,134,139375,28936,123682,92763,136,435],"class_list":{"0":"post-232279","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-music","8":"tag-au","9":"tag-australia","10":"tag-entertainment","11":"tag-hasbro","12":"tag-kpop-demon-hunters","13":"tag-mattel","14":"tag-monopoly","15":"tag-music","16":"tag-netflix"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/232279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=232279"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/232279\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/232280"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=232279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=232279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=232279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}