{"id":232445,"date":"2025-10-22T12:34:07","date_gmt":"2025-10-22T12:34:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/232445\/"},"modified":"2025-10-22T12:34:07","modified_gmt":"2025-10-22T12:34:07","slug":"mastercard-renews-mlb-sponsorship-continuing-nearly-30-year-pact","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/232445\/","title":{"rendered":"Mastercard renews MLB sponsorship, continuing nearly 30-year pact"},"content":{"rendered":"<p class=\"c-paragraph sections-marketing-and-sponsorship \">Mastercard today will announce a renewal of the MLB sponsorship it has held since 1997. The sponsorship was finalized just before the World Series that year, with the first spot in the memorable \u201cPriceless\u201d campaign from McCann-Erickson showing a father and son at a baseball game. However, that original ad included no MLB IP, since the deal wasn\u2019t finished until the ad was shot. <\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">Since then, Mastercard has made MLB a cornerstone of its sponsorship marketing, adding notable elements like it\u2019s \u201cAll Century Team\u201d in 1999 and the \u201cStand Up to Cancer\u201d funding\/awareness raising initiative at jewel events, which began in 2009. The renewal continues Mastercard\u2019s status as presenting sponsor of the MLB All-Star Game, a position it has held since 2016. The sponsorship was last renewed in 2021. <\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">There is plenty of nostalgia surrounding this renewal, as Mastercard is MLB\u2019s second-oldest corporate sponsor, after Gatorade. Octagon has been handling Mastercard\u2019s sponsorship marketing since 1992, making it that agency\u2019s second-oldest client. <\/p>\n","protected":false},"excerpt":{"rendered":"Mastercard today will announce a renewal of the MLB sponsorship it has held since 1997. The sponsorship was&hellip;\n","protected":false},"author":2,"featured_media":232446,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[558],"tags":[64,63,591,85],"class_list":["post-232445","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mlb","tag-au","tag-australia","tag-mlb","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/232445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=232445"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/232445\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/232446"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=232445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=232445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=232445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}