{"id":232934,"date":"2025-10-22T16:57:08","date_gmt":"2025-10-22T16:57:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/232934\/"},"modified":"2025-10-22T16:57:08","modified_gmt":"2025-10-22T16:57:08","slug":"gws-social-media-king-poached-by-new-afl-franchise-tasmania","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/232934\/","title":{"rendered":"GWS social media king poached by new AFL franchise Tasmania"},"content":{"rendered":"<p>The Tasmania Devils have landed a major off-field signing, prising away <a href=\"https:\/\/www.sportingnews.com\/au\/afl\/gws-giants\" rel=\"nofollow noopener\" target=\"_blank\">GWS Giants<\/a>\u2019 head of content Jacob Gaynor to spearhead their media and digital strategy, two years before the team\u2019s AFL debut.<\/p>\n<p>Gaynor, widely credited for transforming the Giants\u2019 social media presence into one of the most entertaining and self-aware voices in the league, will make the move south as the AFL\u2019s newest club continues to build its foundation under CEO Brendon Gale.<\/p>\n<p>Creative force behind Giants\u2019 online rise<\/p>\n<p>Known for his wit and willingness to poke fun at players, rivals and even his own club, Gaynor has helped turn GWS into a digital powerhouse. The Giants boast more than 172,000 followers on Instagram and over 70,000 on X, numbers that reflect both engagement and a distinct brand personality that fans have come to love.<\/p>\n<p>Before joining GWS, Gaynor worked at the AFL as a media coordinator and served as media manager for the Canberra <a href=\"https:\/\/www.sportingnews.com\/au\/afl\/melbourne\" rel=\"nofollow noopener\" target=\"_blank\">Demons<\/a> in the NEAFL. He also co-hosts the podcast In the Green Room alongside Giants star Tom Green.<\/p>\n<p>His appointment follows several key off-field hires for the Devils, including former <a href=\"https:\/\/www.sportingnews.com\/au\/afl\/collingwood\" rel=\"nofollow noopener\" target=\"_blank\">Collingwood<\/a> recruiter Derek Hine as head of recruiting, ex-Melbourne staffer Todd Patterson as list manager, and Michael Thorn as general manager of infrastructure and commercial development.<\/p>\n<p>With Gaynor\u2019s arrival, Tasmania\u2019s digital voice looks set to be as bold and distinctive as its on-field ambitions.<\/p>\n","protected":false},"excerpt":{"rendered":"The Tasmania Devils have landed a major off-field signing, prising away GWS Giants\u2019 head of content Jacob Gaynor&hellip;\n","protected":false},"author":2,"featured_media":232935,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[560],"tags":[638,64,63,55,639,85],"class_list":{"0":"post-232934","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-afl","8":"tag-afl","9":"tag-au","10":"tag-australia","11":"tag-australian-football-league","12":"tag-australianfootballleague","13":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/232934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=232934"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/232934\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/232935"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=232934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=232934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=232934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}