{"id":235360,"date":"2025-10-23T15:35:08","date_gmt":"2025-10-23T15:35:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/235360\/"},"modified":"2025-10-23T15:35:08","modified_gmt":"2025-10-23T15:35:08","slug":"nbc-hoping-nba-games-help-boost-streaming-service-subscriptions-in-long-term","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/235360\/","title":{"rendered":"NBC hoping NBA games help boost streaming service subscriptions in long-term"},"content":{"rendered":"<p class=\"c-paragraph sections-media \">NBC Sports is paying about $2.45B per year for 100 NBA regular season games, economics that are \u201cpretty staggering and are raising questions about NBCUniversal\u2019s ability to recoup its investment\u201d &#8212; but the \u201clonger-term forecast may not be that bad,\u201d according to Alex Sherman of CNBC Sport. NBC is \u201cbanking on the NBA bringing new subscribers to Peacock,\u201d partially with the help of some exclusive games. All traditional media companies \u201cmonetize their sports investments in multiple ways.\u201d The most direct methods are \u201cadvertising and cable or streaming subscription fees.\u201d What traditional media has not been able to \u201cpull off yet &#8212; but could help offset the cost of live sports &#8212; is to develop a new significant revenue stream off the rights.\u201d Amazon and Apple appear to have a \u201csignificant leg up in developing new revenue streams based on sports rights.\u201d Sherman added there are no \u201cobvious answers to what a significant new revenue stream could look like for traditional media companies and Netflix, who still rely on advertising and subscription fees.\u201d But sports betting \u201cis one possibility.\u201d It is also possible new revenue streams \u201ccould develop through AI or technological development that aren\u2019t yet known &#8212; maybe a wearable technology takes off that requires live rights.\u201d Perhaps media companies \u201ccan invent a new distribution mechanism, a la regional sports networks, to monetize the rights differently.\u201d Sherman: \u201cThe most likely way forward is to use the media rights as a funnel to integrate and promote related businesses\u201d (<a href=\"https:\/\/link.cnbc.com\/public\/42121506\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/link.cnbc.com\/public\/42121506\">CNBC SPORT, 10\/23<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"NBC Sports is paying about $2.45B per year for 100 NBA regular season games, economics that are \u201cpretty&hellip;\n","protected":false},"author":2,"featured_media":235361,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[557],"tags":[64,63,726,134,590,85],"class_list":{"0":"post-235360","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nba","8":"tag-au","9":"tag-australia","10":"tag-basketball","11":"tag-entertainment","12":"tag-nba","13":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/235360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=235360"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/235360\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/235361"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=235360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=235360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=235360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}