{"id":236127,"date":"2025-10-23T22:51:09","date_gmt":"2025-10-23T22:51:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/236127\/"},"modified":"2025-10-23T22:51:09","modified_gmt":"2025-10-23T22:51:09","slug":"largest-audience-for-nba-tip-off-doubleheader-since-2010-as-nba-returned-to-nbc-and-debuted-on-peacock","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/236127\/","title":{"rendered":"LARGEST AUDIENCE FOR \u201cNBA TIP-OFF\u201d DOUBLEHEADER SINCE 2010 AS NBA RETURNED TO NBC AND DEBUTED ON PEACOCK"},"content":{"rendered":"

NBA Opening Night Audience Peaked at 7.1 Million Viewers on NBC and Peacock for Thrilling Conclusion (10:45-11 p.m. ET) of Oklahoma City Thunder\u2019s One-Point Win over Houston Rockets in First Double OT \u201cNBA Tip-Off\u201d Game in 20 Years<\/p>\n

NBC Broadcast Network Wins the Night in Primetime Among Adults 18-49<\/p>\n

4 Days to Debut of Peacock NBA Monday: Cavaliers-Pistons and Nuggets-Timberwolves Doubleheader Tips Off next Monday, Oct. 27<\/p>\n

STAMFORD, Conn. \u2013 Oct. 23, 2025 \u2013 The NBA returned to NBC and debuted on Peacock in thrilling fashion on Tuesday night with the first \u201cNBA Tip-Off\u201d double overtime game in 20 years and star-studded performances across a pair of Western Conference matchups, delivering the largest \u201cNBA Tip-Off\u201d doubleheader audience since 2010 (excluding 2011 opening games on Christmas holiday) with an average of 5.6 million viewers across NBC and Peacock, based on official Nielsen Big Data + Panel and digital data from Adobe Analytics. The 2010 NBA Tip-Off doubleheader (5.7 million viewers) featured LeBron James\u2019 debut with the Miami Heat in the opener.<\/p>\n

Tuesday night\u2019s audience across NBC and Peacock peaked at 7.1 million viewers from 10:45-11 p.m. ET as Shai Gilgeous-Alexander led the defending champion Oklahoma City Thunder to a one-point win over the Houston Rockets in double overtime. Alperen Sengun led Houston with 39 points and Kevin Durant scored 23 points in his Rockets\u2019 debut.<\/p>\n

For the full game, Thunder-Rockets averaged 5.9 million viewers across NBC and Peacock. It was only the sixth tip-off game to reach double overtime in NBA history and the first since 2005. In the entire 2024-25 season, there were only four double OT games.<\/p>\n

The Golden State Warriors-Los Angeles Lakers nightcap averaged 5.1 million viewers across NBC and Peacock (measured from 11:02 p.m. ET, when the game was joined in progress on NBC, to 12:42 a.m. ET). Jimmy Butler scored 31 points and the Warriors hit 17 three-pointers in a 119-109 victory over the Los Angeles Lakers and Luka Don\u010di\u0107, who scored a game-high 43 points.<\/p>\n

NBC\u2019s Nielsen-only viewership powered the NBC broadcast network to win the night in primetime among Adults 18-49 against all networks.<\/p>\n

Tuesday night\u2019s Average Minute Audience (AMA) for NBA \u201cTip-Off\u201d on Peacock and NBC Sports Digital was 1.0 million viewers, based on data from Adobe Analytics, marking NBC Sports\u2019 largest simulstream audience ever, excluding NFL and Olympics.<\/p>\n

In addition, Tuesday\u2019s \u201cRoundball Rock\u201d show open<\/a> delivered 5.6 million impressions on NBC Sports\u2019 social media platforms.<\/p>\n

The NBA on NBC Delivers Unrivaled Results for Brands<\/p>\n

\u00b7 According to data from EDO, NBC\u2019s NBA Tip-Off audiences were +20% more likely to search for advertisers vs the 2024-2025 NBA season average.<\/p>\n

\u00b7 NBA Tip-Off games drove more social engagements than any other programming on Tuesday and were the #1 and #2 trending searches on Google, further showcasing the power of broadcast.<\/p>\n

\u00b7 NBC delivered for its sponsors from the start, as viewers believed key sponsorships in the Tip-Off telecasts were a +31% stronger fit than those in the NBA last regular season. (Marketcast TVBE).<\/p>\n

\u00b7 As previously announced, NBCUniversal has already exceeded advertising expectations for the return season of the NBA to NBC, with nearly all inventory already sold out.<\/p>\n

Sources: EDO AdEngage, Search Data, 2025-26 NBA Tip-Off on NBC vs. 2024-25 NBA Season on ABC\/ESPN\/TNT. Talkwalker, Social Content Ratings, 10\/21\/25. Google Trends, 10\/21\/25.<\/p>\n

PEACOCK NBA MONDAY DEBUTS IN 4 DAYS<\/p>\n

Peacock NBA Monday debuts next Monday, Oct. 27 with an exclusive streaming doubleheader beginning with Donovan Mitchell and the Cleveland Cavaliers facing Cade Cunningham and the Detroit Pistons at Little Caesars Arena in Detroit, Mich., at 7 p.m. ET. In the second game at 9:30 p.m. ET, Anthony Edwards and the Minnesota Timberwolves host Nikola Joki\u0107 and the Denver Nuggets at Target Center in Minneapolis, Minn.<\/p>\n

–NBA ON NBC AND PEACOCK–<\/p>\n","protected":false},"excerpt":{"rendered":"NBA Opening Night Audience Peaked at 7.1 Million Viewers on NBC and Peacock for Thrilling Conclusion (10:45-11 p.m.…\n","protected":false},"author":2,"featured_media":236128,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[557],"tags":[64,63,590,85],"class_list":{"0":"post-236127","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nba","8":"tag-au","9":"tag-australia","10":"tag-nba","11":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/236127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=236127"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/236127\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/236128"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=236127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=236127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=236127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}