{"id":236301,"date":"2025-10-24T00:30:16","date_gmt":"2025-10-24T00:30:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/236301\/"},"modified":"2025-10-24T00:30:16","modified_gmt":"2025-10-24T00:30:16","slug":"nsw-waratahs-and-under-armour-sign-partnership","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/236301\/","title":{"rendered":"NSW Waratahs and Under Armour sign partnership"},"content":{"rendered":"

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Global performance brand Under Armour<\/a> has announced a three-year partnership with the NSW Waratahs<\/a>, becoming the official high-performance apparel supplier for both the men\u2019s and women\u2019s programs across the 2026\u20132028 seasons.<\/p>\n

Commencing 1 November 2025, the deal marks Under Armour\u2019s<\/a> first foray into Australian Rugby Union and will see the brand\u2019s logo appear prominently across the Waratahs\u2019 playing kits \u2013 including jerseys, shorts and socks \u2013 representing a new era for the team\u2019s on-field identity.<\/p>\n

Fernando Reani, Under Armour Australia Country Manager and Head of Sales South APAC<\/a>, said the partnership reflects a shared commitment to performance innovation at an exciting moment for the code.<\/p>\n

\u201cUnder Armour is proud to partner with the NSW Waratahs, empowering athletes to train harder, move faster and perform at their best,\u201d Reani said. \u201cThe Waratahs are one of the country\u2019s most iconic rugby teams, with an exciting playing group that includes several Wallabies. As we look ahead to a Rugby World Cup on home soil, we couldn\u2019t be more proud to back a team that embodies the passion and performance that make rugby so special.\u201d<\/p>\n

\"The<\/a><\/p>\n

The Under Armour logo on the Waratah\u2019s kit<\/p>\n

Driving performance on and off the field<\/p>\n

Adam Fulepp, General Manager of the NSW Waratahs, said the collaboration goes beyond apparel. \u201cThis partnership with Under Armour is about performance, pride, and pushing the limits,\u201d Fulepp said.<\/p>\n

\u201cUnder Armour shares our values of innovation, excellence and passion for rugby. This collaboration allows us to elevate the entire Waratahs experience for players and fans.\u201d<\/p>\n

Players have already begun testing the new range, designed to handle the rigours of elite rugby. \u201cHaving gear that lets me move freely, train harder, and push my limits makes a real difference,\u201d said Charlie Gamble, NSW Waratahs player. \u201cEvery tackle, pass, and sprint counts, and Under Armour understands what it takes to perform at the top level.\u201d<\/p>\n

Fan connection and commercial rollout<\/p>\n

The partnership also includes co-branded marketing and fan engagement initiatives aimed at strengthening the Waratahs\u2019 connection with supporters. The collaboration extends Under Armour\u2019s<\/a> ongoing relationship with teamwear partner ISC Sport<\/a>, which will oversee the production and distribution of the new apparel.<\/p>\n

\u201cISC Sport is proud to play a central role in bringing Under Armour\u2019s world-class performance innovation to Australian rugby,\u201d said Jason Schulman, ISC Sport CEO and Managing Director. \u201cWe\u2019re thrilled to help power the Waratahs into a new era, delivering gear that embodies the precision, durability and performance athletes demand at every level.\u201d<\/p>\n

The official Under Armour Waratahs jersey will be available from 27 November 2025 via shop.waratahs.rugby<\/a> and underarmour.com.au<\/a>.<\/p>\n

Top image: NSW Waratahs players in the new Under Armour kit<\/p>\n

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report \u2013 delivered for free every morning to your inbox.<\/a><\/p>\n

\"MW <\/a>