{"id":247140,"date":"2025-10-28T21:08:10","date_gmt":"2025-10-28T21:08:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/247140\/"},"modified":"2025-10-28T21:08:10","modified_gmt":"2025-10-28T21:08:10","slug":"why-lidl-is-strengthening-its-position-in-the-cycling-peloton","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/247140\/","title":{"rendered":"Why Lidl is strengthening its position in the cycling peloton"},"content":{"rendered":"<p>        <img decoding=\"async\" src=\"https:\/\/www.retaildetail.eu\/wp-content\/themes\/retaildetail\/assets\/sources\/images\/book_icon.svg\" alt=\"icon\" title=\"Article\"\/>    <\/p>\n<p>            <img width=\"1024\" height=\"522\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/10\/lidl-trek-team.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" decoding=\"async\" fetchpriority=\"high\"  \/>        <\/p>\n<p>Lidl acquires a majority stake in the UCI WorldTour Team Lidl-Trek. The goal? To become the most successful team in international road cycling, thanks in part to the data analysis capabilities of parent company Schwarz.<\/p>\n<p>High ambitions<\/p>\n<p>The new ownership structure was signed on October 24, 2025, during the annual October Camp at Lidl\u2019s headquarters in Bad Wimpfen, which will partly become the team\u2019s new home base. Lidl will use the technological know-how of its sister company Schwarz Digits to improve data analysis, performance monitoring, and digital marketing, which should give it a competitive advantage.<\/p>\n","protected":false},"excerpt":{"rendered":"Lidl acquires a majority stake in the UCI WorldTour Team Lidl-Trek. The goal? To become the most successful&hellip;\n","protected":false},"author":2,"featured_media":247141,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[569],"tags":[64,63,784,85],"class_list":{"0":"post-247140","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cycling","8":"tag-au","9":"tag-australia","10":"tag-cycling","11":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/247140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=247140"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/247140\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/247141"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=247140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=247140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=247140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}